Online shopping is up this year but so are abandoned carts
Christmas is less than two weeks away, and shoppers are showing serious intent to get check off their gift lists. According to comScore*, online spending is up 15% this holiday season with nearly $25B already spent. The shoppers are as discerning as ever, though, with 96% of people visiting a website leaving without completing a transaction.

Tip from our Display team: Use remarketing to follow-up with targeted shoppers who browsed your products and left, or abandoned your shopping cart part-way through the purchase process. You can offer incentives such as special discounts and free shipping, or highlight your great return policies to drive purchases. #decemberadventure

(Source: comScore, 12/11/11)
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