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Read why 2013 was a great year for top brands on +YouTube  and see which ads bloomed this past Spring. Learn more in our latest YouTube Insights Report
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fyi +Yuko Nakamura . Thanks +Think with Google 

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+YouTube is where 18-34 year-olds learn about the products that interest them. Read more in our latest insights report:
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So the people who are in the prime of their earning and spending years need not look? Youtube doesn't apply to them? Google, big fail on that advertisement.
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+Rosanna Pansino has creatively combined cooking and gaming into an extremely successful +YouTube channel. Learn more about the strategy behind her "NERDY NUMMIES" video series in our latest case study:
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In this week's +YouTube Re:View, watch +The Slow Mo Guys in-depth look at giant bubbles popping, +OK Go's latest hit and more
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Americans are searching for the World Cup 4x more than the nation's favorite drink–coffee.
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+TalkTalk, one of the UK's largest telco companies, used HTML5 to open the door for better mobile buying strategies. Learn how:
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Thought TalkTalk was a hipster 80s band? 😁
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People are increasingly turning to +YouTube for ideas, inspiration and entertainment. In fact, views of food-related content grew 59% in the last year alone. Learn more about YouTube and the foodie fan culture.
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Good food

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We partnered with +Ogilvy & Mather and +TNS to learn how new technology has influenced consumer purchase behavior. One thing we found: Brands that provide consumers with deep product experiences win at the point of purchase.
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A new study by +Google and Ipsos MediaCT shows how search advertising can be an effective marketing tool for building brand awareness
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semakin asik
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+Hyatt reached 17 million potential business travelers with innovative video content. Read more in the latest +YouTube insights report
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World Cup search interest is high across the globe, but it's the most popular in Latin America.
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Which brands are winning the World Cup? A look at the trends on YouTube.

Marketers are betting on the World Cup, upping budgets to reach a huge, global audience of soccer fans. They have good reason to. The Super Bowl might be known for the commercials, but World Cup ads dominate in terms of engagement on YouTube. Since April, people have watched more than 1.2 billion minutes of World Cup ads on YouTube–that’s 4x more than Super Bowl ads this year. 

Scoring with fans
We crunched the numbers to see which brands are winning over soccer buffs on YouTube. Here are the top trending ads as of June 18:

1. Shakira and Activia: Shakira - La La La (Brazil 2014) ft. Carlinhos Brown 
2. Nike Football: Winner Stays. ft. Ronaldo, Neymar Jr., Rooney, Ibrahimović, Iniesta & more   
3. Samsung Mobile: #GALAXY11 : The Training  
4. Nike Football: The Last Game ft. Ronaldo, Neymar Jr., Rooney, Zlatan, Iniesta & more
5. Adidas Football: The Dream: all in or nothing ft. Messi, Alves, Suárez, Özil, RVP and more -- FIFA World Cup™
6. Itaú: Mostra tua força Brasil (Clipe Oficial)
7. Adidas Football: House Match ft. Beckham, Zidane, Bale and Lucas Moura: all in or nothing — adidas Football
8. Castrol: Neymar Jr. v Ken Block
9. Nike Football: Risk Everything. Cristiano Ronaldo, Neymar Jr. & Wayne Rooney
10. Beats by Dre: The Game Before The Game

While Shakira’s music video tops the chart, Nike has taken the early lead with three videos in the top 10 list. “The Dream” from Adidas was the fastest-rising ad with more than 26 million views in just two days. 

This isn’t just a short-term play; these videos are growing loyal fanbases for brand channels. On average, those brands in the top 10 ads list grew their YouTube channel subscriber base by 18% over the past month.

Longer, more movie-like ads
Unlike other sports, there’s only one commercial break during a soccer match. To make the most of it, advertisers are creating longer-form videos that can have a whole other life online. They feel less like ads, and more like more made-for-YouTube content. The average length of the top 10 trending World Cup ads is around three minutes versus one minute for the Super Bowl. In fact, this Samsung Galaxy video with more than 10 million views is seven minutes long. 

While Brazilians are watching the most World Cup ads (61 millions views so far), the U.S. isn’t far behind (57 millions views). One interesting difference: U.S. viewers tend to search about the World Cup right before games. Just prior to kick-off of the first World Cup match, views of ads on YouTube spiked dramatically in the States.

To check out more top trending ads, visit the Top Trending World Cup ads playlist on YouTube:

To see World Cup searches trending on Google, visit our World Cup Trends Hub:

- Posted by +Alli Mooney 
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Google’s take on fresh marketing insights and a look at what’s next

In this world gone digital, the marketing industry is moving faster than ever before. At Think with Google, we bring together like-minded marketers to keep up with what’s new and what’s next in digital media and marketing. Add our Google+ page to your circles for the latest industry highlights, digital best practices, market research, and thoughts and forecasts about the future.

At Google, we have a saying that ideas can - and should - come from anywhere, and our ears are wide open. Add your comments, join the conversation, and stay tuned for Hangouts with fellow marketers and industry leaders that we hope you’ll join.