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Think with Google
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To build a great video strategy, find out where your brand and your audience intersect.

More tips from the global director of Google BrandLab: https://goo.gl/g1hhCj
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A simple exercise to find the sweet spot - First list down all the attributes of your brand, anything that your brand stands for. Think aloud and don't worry about being abstract.

Now, write about your target audience and their behavior. Don't assume, but get data from analytics reports. Figure out what problem can you solve which matches their behavior and your brand attributes.
 That's all - you have the direction on where to proceed.
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With great +YouTube content, today's brands can redefine what it means to "go viral." Watch our interview with creatives David Droga and Emily Anderson for valuable video insights: https://goo.gl/i9EZMZ
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hk
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The top game trailer on the latest +YouTube Leaderboard comes from +EAStarWars! See the rest of the top 10: https://goo.gl/owDnuM
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Classis
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When we're in the kitchen, we're still online. See how millennials use mobile to cook: https://goo.gl/P2RiqV
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And after laughing hysterically they order in
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How can brands partner with YouTube creators? In the latest Creative Shortlist, the chief content officer of Co:Collective shares best practices: https://goo.gl/YYVE9G
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haiiii
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When we need information in #MicroMoments, some people want to talk to a real person: https://goo.gl/oL7TTz
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Gerald Nese's profile photoJeff Robinson's profile photoTwo Blonde Dogs, LLC's profile photoNeil Proctor's profile photo
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I would like to be part of the business
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Are you ready for some football? With training camp underway, make a plan to reach fans before the season kicks off: http://goo.gl/dG0yGM
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I am not sure that would be a good idea
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How are parents doing their back-to-school shopping? New Google data reveals how they're searching—and purchasing: https://goo.gl/pl11Ga
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This year, back-to-school season kicks off earlier than ever. Our new data uncovers the trends: https://goo.gl/pl11Ga
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Pranking fans in full Terminator gear, +Arnold Schwarzenegger tops the June 2015 +YouTube Ads Leaderboard: https://goo.gl/bCiixD
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Hi all
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With more than 55 million views, the latest Star Wars preview tops our Summer 2015 Movie Trailers +YouTube Leaderboard.

Get your popcorn ready and check out the rest: https://goo.gl/anWIhH
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I'm just crying tears of joy
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When we decide what movie to see on the big screen, we turn to small screens. New stats show how people search in micro-moments before they go to the movies: https://goo.gl/HZielr
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Google’s take on fresh marketing insights and a look at what’s next
Introduction

In this world gone digital, the marketing industry is moving faster than ever before. At Think with Google, we bring together like-minded marketers to keep up with what’s new and what’s next in digital media and marketing. Add our Google+ page to your circles for the latest industry highlights, digital best practices, market research, and thoughts and forecasts about the future.

At Google, we have a saying that ideas can - and should - come from anywhere, and our ears are wide open. Add your comments, join the conversation, and stay tuned for Hangouts with fellow marketers and industry leaders that we hope you’ll join.