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ThinkNow Research
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ThinkNow Research provides innovative online market research solutions for companies looking to understand the U.S. Hispanic consumer.
ThinkNow Research provides innovative online market research solutions for companies looking to understand the U.S. Hispanic consumer.

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Listen in as Dr. Jake Beniflah, Executive Director of Center for Multicultural Science, discusses #Hispanic #brandloyalty and what it means for #CPG brands struggling to attract multicultural #consumers. Play now: http://ow.ly/ZMF730aa21R #mrx #podcast
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ThinkNow Co-Founder Mario X. Carrasco, Director of Sales, Ashwin Agrawal, and Business Development Manager, Greg DeLacy, look proud as our #research is shared at the +Google #Multicultural Forum! #mmf17 #marketresearch
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3/22/17
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#Bicultural #Hispanics — those who are generally 1st or 2nd generation Americans who identify with both the U.S. culture and their #Hispanic heritage — are considered more loyal across several #CPG categories. #mrx #marketingdaily +MediaPost

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As different ethnicities embrace a multitude of cultures other than their own, you have to question the relevance of ethnicity and culture to building representative samples? With the help of #behavioraldata, market researchers can go beyond #ethnicity and create meaningful quotas for custom #marketresearch. #culturematters


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50% of females vs. 43% of males believe that their children’s generation will enjoy a higher standard of living than their generation #positivity #future #womanpower #mrx

Download the full ThinkNow Pulse™ 2017 Consumer Sentiment Study: http://ow.ly/uaVh307J2pw
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When their favorite #CPG #brand isn't on the shelf, #Bicultural #Hispanics are most loyal while Less #Acculturated Hispanics expressed the lowest levels of #brandloyalty. #marketresearch

Download the full report for free: http://ow.ly/vzRe309wTVo

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Non-Hispanic Whites show the highest level of #brandloyalty overall. This goes against what #multicultural marketers have traditionally thought. More from Mario X. Carrasco in this month's #SOUNDINGOFF on +Portadaonline

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#Multicultural marketers willing to deviate from the standard segmentation and targeting breaks bring extra value to brands trying to stay relevant in a fragmented marketing world. #brandstrategy #Hispanic #marketresearch

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The #marketresearch industry is debating the impact of #bigdata. Forward-thinking firms are looking to disruptive new technologies, like #DataManagement platforms, to keep pace with the changing landscape as the reach of big data continues to expand. #mrx

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ThinkNow Affinity™ analyzes #brandloyalty across the #TotalMarket and several core #CPG categories giving brands insight into how they can attract and retain brand loyalty among key demographics. Free download available now:
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