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Getting the ‪Hispanic part of a nationally representative survey wrong could have a big impact as we move closer to becoming a "minority majority" nation. See what widespread errors were found. #mrx #marketresearch
As Hispanic market spend continues to grow and more companies are looking to capture a piece of this growing consumer, Hispanic research has been on the same exponential growth trajectory. More and more research companies are marketing themselves as equipped with Hispanic research capabilities and Hispanic online sample providers have been growing at the same
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Listen in as managing partners Roy and Mario discuss the findings from our recent Sharing Economy #marketresearch report. #mrx #podcast #sharingeconomy
Are Multicultural Consumers Buying Into The Sharing Economy?Back in March, we started a conversation about the sharing economy. Industry disruptors like Uber and Airbnb have used technology and a non-traditional business model to redefine how consumers purchase goods and services.The heartbeat of the sharing economy is the consumers themselves, now empowered by a
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Despite regulatory uncertainties, collaborative consumption is alive and well. But we wanted to better understand what degree of this growing movement impacts ‪‎multicultural‬ ‪consumers‬.

Download our recent study for insights on how peer to peer brands can attract #multicultural consumers. #sharingeconomy #marketresearch

Back in March, we started a conversation about the sharing economy. Industry disruptors like Uber and Airbnb have used technology and a non-traditional business model to redefine how consumers purchase goods and services.The heartbeat of the sharing economy is the consumers themselves, now empowered by a model that allows them to rent
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There have been several models proposed to replace the acculturation model. But the big question is, do we need to replace it? Our take on the ongoing debate. #mrx #immigrants #engageHispanics
We've been hearing the death knell for acculturation for the past several years now in the Hispanic marketing world. A large percentage of Fortune 1000 companies, however, still use acculturation as a point of reference for segmentation so a research company we still see acculturation models regularly.
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BIG news for brands looking to rollout #virtualreality products: our recent #mrx study shows that African Americans expressed the most interest in virtual reality products vs non Hispanic Whites. #techies #FOMO
The Future of Virtual Multicultural Reality Virtual Reality has been feeling like it is on the cusp of being main stream for several years now. The purchase of Oculus Rift by Facebook for 2 billion dollars jutted virtual reality into the public consciousness. Flash forward two years and the launch of the Samsung Galaxy S7 brought
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The increase in accessibility is causing a spike in usage of online sample. But the question now is, can sample providers afford to give it away for free? #mrx #marketresearch
The online sample industry started as an alternative to telephone sample, a high cost sample involving manual labor from the creation of the actual RDD sample to the execution of the survey utilizing interviewers. When the transition to online first happened, clients were happy to pay a reduced cost for online sample as it was saving
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In our latest #mrx study, our data clearly shows that #multicultural #consumers are essential to the widespread adoption of #virtualreality products. #marketresearch
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So how has the #Hispanic sample industry been immune from dropping response rates? We have a few ideas. #onlinesample #mrx
Thankfully Not The Hispanic Sample Industry…Yet. Much has been said about how poor panel practices are going to eventually lead to the exhaustion of the sample available from panels. From the latest GRIT report to the most recent CASRO conference, the bemoaning of response rates is hard to tune out, and rightfully so.As market
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#Hispanics‬ in the U.S. come from 22 different countries of origin. While all of these countries share a common language, culturally they are distinct and unique. It's for those reasons that country of origin is a must have for Hispanic sample requests. #marketresearch
“I need 500 Spanish-dominant Hispanics that are primary grocery shoppers.” This is a common Hispanic sample request. While straightforward, this request is missing a critical component that could boost the integrity of the data; country of origin.Hispanics in the U.S. come from 22 different countries of origin. The top three have been changing as Hispanics
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Find out who's eating what, where, and when, and what it all could mean for your #brand. #CasualDining #mrx #marketresearch
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Among ‪Hispanics, TV streaming services are most commonly used by biculturals. Want more? Download our new #bingeviewing #mrx study.
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Listen in as our managing partners, Roy and Mario, discuss key insights from our latest study on ‪casual dining‬.

Questions? Drop us a comment. ‪
irst quarter 2016 revealed the vulnerability of the casual dining industry. The bar-and-grill segment, typically a strong player, struggled, as the 4.1-percent decline in same-store sales at Chili’s last quarter showed us. And unfortunately, the second quarter of the year, at this point, isn’t looking much better.ThinkNow Research has taken a closer look at
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2100 W Magnolia Blvd Burbank, CA 91506
2100 West Magnolia BoulevardUSCaliforniaBurbank91506
(818) 843-0220thinknowresearch.com
Market ResearcherToday 8AM–6PM
Tuesday 8AM–6PMWednesday 8AM–6PMThursday 8AM–6PMFriday 8AM–6PMSaturday ClosedSunday ClosedMonday 8AM–6PM
ThinkNow Research is a culturally-integrated market research agency. We integrate Hispanic, African-American, and Asian insights into custom market research for companies and government agencies looking to thrive in a changing demographic environment. ThinkNow Research also owns and operates one of the largest and most representative Hispanic online panels in the industry, DigaYGane.com, which is used to service our own research as well as provide sample to the leading market research companies in the world.
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Have them in circles
26 people
Borderless Access's profile photo
Sonia Denice's profile photo
robiul alam's profile photo
FlexMR's profile photo
Carlos M. Salinas's profile photo
Kathryn Fitch's profile photo
Marketing Research Association's profile photo
FlexMR (London)'s profile photo
NTA Headquarters's profile photo
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