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#Bigdata continues to be a hot topic of conversation in the #mrx world. Yet, in some ways, it's failing to capture one of the largest opportunities for growth in its insights, multicultural #consumers. 
Big data continues to be a central point of conversation in the market research world. Whether it is touted as the end of market research as we know it or the beginning of the new market researcher that weaves big data and custom research into a projection of the future, one thing is for sure,
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As your clients begin to ask for #Hispanic sample, remember that they're looking to you for guidance. Quality sample is scarce. Delivering a high-quality sample puts you ahead of the game. ‪ #mrx
There is no question that sample in the market research industry has become a commodity. With over 5,000 panels targeting the U.S. demographic, CPIs continue to get driven down as supply is overabundant. Unfortunately, due to increased competition and the need to make razor-thin profit margins, quality in the sample industry has been compromised (as
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Two of the U.S.’s largest and fastest growing groups are #millennials and #multiculturals. Want to connect with them? Two thoughts: cultural relevance and mobile
Two of the U.S.’s largest and fastest growing groups are millennials (see article here) and multiculturals. While much has been written about millennials (see example here), little has been written about the rapidly growing multicultural segment of the U.S. To better understand this segment of the population, I turned to James Briggs, CEO of Briabe Mobile, who discusses the best strategies for targeting this highly influential group by providing ...
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"Whoever is closest to the consumer controls the conversation," says Snyder. #Consumers are relying more and more on artificial Intelligence, or #AI, to help them make purchase decisions. Understanding how consumers use AI gives you an edge. #mrx #newMR #marketresearch
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While having a mobile friendly #panel portal or app is critical, it is even more so when reaching the U.S. #Hispanic population. #mrx
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Brick and mortar stores are working overtime to compete against #online #retail giants like #Amazon. In the mix, are consumers. Check out our study on how #consumer shopping habits have changed over the past year. #mrx
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Have them in circles
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#PODCAST: Listen in as Roy and Mario discuss the findings of this impressive study. Did we get it right? #consumers #mrx #newmr 
Last year we presented a series of reports on US Millennials with a focus on the Hispanic segment. An interesting thing happened though as we were comparing Hispanic Millennials to non-Hispanic Whites, African Americans, and Asians in wave after wave of research. One group of Millennials stood out like a game of “Which one of
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While still less than 6% of the total U.S. population, Asians are currently the fasted growing U.S. minority group because of increased immigration over the last decade and a half. Their fast growth and outsized purchasing power makes them an attractive target for marketers. Download our study for more insights! #mrx #AsianAmerican #consumers
Last year we presented a series of reports on US Millennials with a focus on the Hispanic segment. An interesting thing happened though as we were comparing Hispanic Millennials to non-Hispanic Whites, African Americans, and Asians in wave after wave of research. One group of Millennials stood out like a game of “Which one of
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#Mitu's 6,000 plus #Latino creators rack up 2 billion monthly video views across platforms such as #YouTube, #Facebook Video and #Vine. #One2Watch #millennials
With a growing network of both creators and investors, mitú has positioned itself for its biggest year yet.
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Speaking for the market research industry, we feel that total market does not convey the need to integrate culturally diverse audiences into #research, the foundation for effective #multicultural #marketing campaigns. So we are calling for a new definition for integrating multicultural audiences into #marketresearch initiatives: culturally integrated market research. #mrx #newMR
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#Hispanic #shoppers will be looking for deals all the way up to Christmas Eve. With 10 days left to the big day, culturally relevant ads still have time to perform. #mrx
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The lines between #Hispanic and mainstream #media are blurring. And the impact it's having on Hispanic ad agencies is up for debate. Read on. #advertising #mrx 
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2100 W Magnolia Blvd Burbank, CA 91506
2100 West Magnolia BoulevardUSCaliforniaBurbank91506
(818) 843-0220thinknowresearch.com
Market ResearcherToday Closed
Sunday ClosedMonday 8AM–6PMTuesday 8AM–6PMWednesday 8AM–6PMThursday 8AM–6PMFriday 8AM–6PMSaturday Closed
ThinkNow Research is a culturally-integrated market research agency. We integrate Hispanic, African-American, and Asian insights into custom market research for companies and government agencies looking to thrive in a changing demographic environment. ThinkNow Research also owns and operates one of the largest and most representative Hispanic online panels in the industry, DigaYGane.com, which is used to service our own research as well as provide sample to the leading market research companies in the world.
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Have them in circles
23 people
Kandianne Pierre's profile photo
robiul alam's profile photo
Zoltan Szuhai's profile photo
Jose Villa's profile photo
Harpeth Marketing's profile photo
Carlos M. Salinas's profile photo
Vision Critical's profile photo
MarketResearch.com's profile photo
Emin Andreasian's profile photo