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The Typeface Group Ltd
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Refresh. Refocus. Rejuvenate.
Refresh. Refocus. Rejuvenate.

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N E W ◾ B L O G

Did you know that 71% of consumers who have had a good social media service experience with a brand are likely to recommend it to others?

Social media is not something to do half-heartedly. So if you don’t have the time to give each platform some attention – then simply don’t be there.

In this week's article, we cover why cross-posting from one social media platform to another, such as Facebook posts to Twitter, is something you need to avoid if you don’t want your audience to start tuning out.

https://thetypefacegroup.co.uk/facebook-posts-to-twitter/
The Typeface Group Ltd
The Typeface Group Ltd
thetypefacegroup.co.uk
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N E W ▫ B L O G
Marketing is the backbone of a company’s corporate communications. It covers everything from one-off projects, such as branding or building a website, to ongoing activity, such as blogging or social media management.
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Therefore, it is a major decision whether to employ an agency or to use an in-house marketing team. There are pros and cons to each when it comes to the specific needs of the business. Here, we look at what to consider to make the right decision for your company’s marketing requirements.
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https://thetypefacegroup.co.uk/in-house-marketing-team/
The Typeface Group Ltd
The Typeface Group Ltd
thetypefacegroup.co.uk
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Asking and seeking help is not a taboo, and nor should it be when sometimes you can't just 'suck it up'.

Mental health to us is the same as physical health, which is why 'personal days' are an option over 'sick days'.

So on #WorldMentalHealthDay, here is to more companies having a 'healthy' outlook on mental health and for individuals to feel confident in taking control of their own without fear of judgement.

#MentalHealthDay2018 #WMHD18 #wednesdaywisdom #squadgoals #teamtfg #MentalHealth #WMHD2018
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N E W ◾ B L O G

The craft behind growing a community online is reaching the right people, at the right place and at the right time. It isn’t just about the numbers which make up those vanity metrics, such as Facebook likes. If those people are not also engaging with your content then it’s a bit of a waste of time. It is this engagement which leads to conversing, committing and (hopefully!) converting.

There’s a few steps to take before pursuing a community online to ensure you are recruiting a true and loyal network of brand supporters. Here’s our tips on what and how to get your content in front of the right people https://thetypefacegroup.co.uk/community-online/
The Typeface Group Ltd
The Typeface Group Ltd
thetypefacegroup.co.uk
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N E W ▫ B L O G

It sounds like something in a sci-fi film. In reality, it is anything but. Augmented reality moved into the mainstream with the Pokemon Go phenomenon of 2016. The technology has developed greatly over the last two years and B2B augmented reality is whipping up a storm. There is so much potential for it but, as yet, it has been relatively underutilised.

Our latest blog includes favourite examples of B2B augmented reality. Which may provide a little inspiration on how to bring a touch of make-believe into your marketing campaigns.

https://thetypefacegroup.co.uk/b2b-augmented-reality/
The Typeface Group Ltd
The Typeface Group Ltd
thetypefacegroup.co.uk
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N E W ◽ B L O G

Building a brand takes time and consideration. Over time, your brand equity increases as your audience, partners, suppliers and more start to recognise it based on the words and visuals you put out there.

And while it takes years (even decades) for a value to be placed on a business’ brand, it can take seconds to devalue or destroy it.

In this week's blog, we look at the three most common ways business owners devalue their brand, sometimes without even thinking about it.

https://thetypefacegroup.co.uk/brand-equity/
The Typeface Group Ltd
The Typeface Group Ltd
thetypefacegroup.co.uk
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WHAT IS CONTENT MARKETING?

Content marketing is a term which is thrown around when describing a number of marketing tactics for a defined purpose. Marketing teams are repeatedly asserting that interesting and engaging content is central to their strategies.

But, what is content marketing and how can it help your business?

Let us explain all in our latest blog.

https://thetypefacegroup.co.uk/what-is-content-marketing/
The Typeface Group Ltd
The Typeface Group Ltd
thetypefacegroup.co.uk
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H A P P Y F R I D A Y

Is there a better way to end the week than with glowing feedback!

"I can hand on heart say that Jude just ‘gets it’. As we form a new relationship with The Typeface Group, Jude has so far been tasked with copywriting (which on first draft we loved!) for our new website and helped with an award submission. Above all, I was impressed with Jude’s ability to transform our messy brain-dumps into powerful but straightforward text, so that when you read it, you can hear the true voice of PLM."

Karen Davis - Managing Director, Planned Lighting Maintenance

How has the end to your week been?
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Achieving social media success as a small business requires knowledge of the right platforms, a comprehensive strategy, & persistence.

On SmallBusiness.co.uk this week Natalie gives some of her top tips. http://smallbusiness.co.uk/top-social-media-tips-small-businesses-2540617/
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Following on from last week's blog on future-proof marketing for start-ups, this week we look at one of the common pitfalls of starting up your digital presence on a shoestring.

https://thetypefacegroup.co.uk/new-website/
The Typeface Group Ltd
The Typeface Group Ltd
thetypefacegroup.co.uk
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