Profile

Cover photo
237 followers|104,573 views
AboutPostsPhotosVideos

Stream

The SEM Post

Shared publicly  - 
 
 
After talking to someone who had no idea this feature existed, here is how you can "do it yourself" for making Google Analytics tracking codes if you aren't using a third party tool that creates them automatically.
How to create your own tracking URLs for use within Google Analytics without using a third party tool for making parameters.
View original post
3
1
Kavya Jain's profile photo
Add a comment...

The SEM Post

Shared publicly  - 
 
 
Google Introducing Buy Button in Search Results to Compete With Amazon
Google is stepping up their e-commerce offerings for advertisers with a new program that would see “Buy Now” buttons added to search results, with the entire transaction being hosted by Google, rather than the seller. According to a report in the Wall Street Journal, the buy buttons will launch within the next few weeks in …
View original post
1
Add a comment...

The SEM Post

Shared publicly  - 
 
 
Firefox for Android Not Displaying Mobile Friendly Tags
If you use Firefox for Android, you may have noticed that the Google search results are not displaying the usual “Mobile Friendly” tags that normally display before all mobile friendly search results. This screenshot was taken with the Firefox for Android app, with a version that hasn’t been updated to the newest release. It isn’t …
View original post
1
Add a comment...

The SEM Post

Shared publicly  - 
 
 
Bing Putting Entire Wikipedia Pages in Search Results Answer Box Test
Google tends to get flack from webmasters about the usage of snippets in their answer boxes.  Bing is definitely taking this a step further by putting the contents of entire Wikipedia sections and pages right on their Bing search result pages. Here is a Bing search for SEO, and the resulting answer box in animated …
View original post
1
Add a comment...

The SEM Post

Shared publicly  - 
 
 
Want to Test Search Analytics API from Google Webmaster Tools? +John Mueller is looking for testers :D
If you are interested in testing out the new API for Search Analytics in Google Webmaster Tools, you are in luck.  Google is working on the API and John Mueller from Google is looking for those who are interested in testing it out. We are also working on an API for the Search Analytics feature, …
1 comment on original post
1
Add a comment...

The SEM Post

Shared publicly  - 
 
 
Google’s Quality Algo Update: What We Know About It

Thank you to +Glenn Gabe, +Marie Haynes, +Kristine Schachinger, +Paul Macnamara for the comments, insights and screenshots :) 
Google has finally confirmed what many of us suspected… they have made a change to their core search ranking algorithm, and it is being dubbed as the Quality Update or the Quality Algo, and formerly referred to as the Phantom Update, or Phantom Update 2. Changes were first noticed at the beginning of the month …
View original post
1
Add a comment...

The SEM Post

Shared publicly  - 
 
 
Yes, EU mobile providers are banding together, thinking that if they collectively block all ads (except from Facebook and Twitter!) that they can force Google to pay them to serve those ads...
European mobile networks are declaring their own war on Google’s ad revenue by considering the use of the ad blocker Shine across their datacenters, which would block ads from being served to all their mobile customers. They do plan to allow ads to continue to be displayed in social networks, including both Facebook and Twitter, …
View original post
1
Add a comment...

The SEM Post

Shared publicly  - 
 
 
Why Your Google+ Profile Image is Important for SEO (and yes, some brands are still getting this wrong.)
Most people, when choosing the Google+ image for their business, tend to choose the company logo. They may do variations of their logo for certain events or seasons, such as Christmas or Mother’s Day, but the logo itself is usually recognizable to anyone somewhat familiar with the brand. But some companies have been choosing non-traditional …
View original post
3
Add a comment...

The SEM Post

Shared publicly  - 
 
 
Google Hover & Fly Out Local Listings in Search Results
Google has changed they way they are serving local listings in Google.  Now, each listing has a “fly out” that replaces the Google Maps area on the right-hand side of the page with the company’s knowledge graph. This style has been appearing for some users off and on for at least a year, but now …
View original post
1
Add a comment...

The SEM Post

Shared publicly  - 
 
 
Diversity is great :) Google Displaying More Reviews in Book & Movie Review Answer Box.
Google is testing a new answer box for book reviews that displays multiple review sites rather than the usual single ratings via Goodreads. This seems to be a limited roll out, as I am seeing the expanded reviews while other users are still seeing the traditional single review format, which tends to link to Goodreads. …
View original post
1
Add a comment...

The SEM Post

Shared publicly  - 
 
 
Twitter’s “While You Were Away” Favors Visual Content
If you have a lot of followers who might only check into Twitter once every day or two, you might want to consider posting more visual content.  The “While You Were Away” feature tends to favor visual-based tweets over purely text tweets when it chooses what to display. Twitter recently made the change to display …
View original post
1
Add a comment...

The SEM Post

Shared publicly  - 
 
 
Google Plans to Update Mobile Friendly Test Tool
Maile Ohye at SMX today announced that they will be updating their Mobile Friendly Test to be more granular and provide insight into other on-page elements. It is very likely these elements will be rolled into the mobile friendly algo as Google begins to add signals to the algo that will reflect issues beyond simply …
1 comment on original post
1
Add a comment...
Story
Tagline
Search Engine Marketing News & More From Industry Experts
Introduction
Advanced Search Engine Industry News & More with featured expert columnists. #SEO #PPC #SEM #Content #Google #Bing