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Theresa Farr
173 followers -
Conversion Optimization Specialist, dog-lover, travel junkie
Conversion Optimization Specialist, dog-lover, travel junkie

173 followers
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Theresa's posts

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Honored to be included in this VERY comprehensive list! 100 Must Read, Bookmark, Save, Listen to Resources On Conversion Optimization

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Post-test Analysis: one of the most important aspects of your testing program. Awesome article by +Conversion Sciences ! Happy to have chimed in.

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The 5-Second Showdown on CROday was fun, insightful, and utterly disgusting.

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Bookmark this one!

There's SO much (re)education I feel compelled to do with this session description I was assigned to! I don't know how to fit it into 70-minutes, which I'm sharing. I'll probably need someone else to ruthlessly cut slides out of my deck...

http://www.pubcon.com/session-details?action=view&conference=pubcon65&record=178

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The goal is NOT to get traffic to your site as cheap as possible. This blog post sparked good conversation and so many marketers still don't understand this, so I'm expanding on this in my presentation for Conversion Conference next week (http://snip.ly/Dx5R) http://unbounce.com/ppc/why-you-shouldnt-optimize-for-quality-score/

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Yowza, I feel pretty special I was accepted!
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