A James Madison professor sharing her love of marketing and helping students, practitioners, and professors connect with one another.
James Madison University, College of Business 421 Bluestone Drive MSC 0205 517 Showker Hall Harrisonburg, VA 22807-0205
Google Announces Customer Match Program to Bring Email Address-Powered A...
Google has announced Customer Match, a program that allows advertisers to segment and target Google ads to users via email addresses.
Dr. Theresa B. Clarke, Professor of Marketing at James Madison University
Dr. Theresa B. Clarke is a James Madison University (JMU) marketing professor interested in helping students, practitioners, and professors
Seven Content Marketing Metrics That Would Make Your Math Professor Proud
Metrics & ROI - Many marketers are more comfortable with words than with numbers, but if you're willing to run a few equations, you might ga
Google's Mobile Algorithm Update is Coming April 21. Are you Prepared? |...
Google's mobile-friendly algorithm update is just around the corner. We give a rundown of what Google is looking for and how you can prepare
The 10 Companies Business Students Most Want to Work For
Career Management - Google is the company that undergraduate business students in the United States most want to work for, according to a re
How to Become a Google Student Ambassador of Your University
How to become a Google Student Ambassador of your university and earn a internship at Google
Dynamic Web Solutions, Your Search Advisor announce merger
The combined company will be called Workshop Digital and will move into a new office in the Turning Basin building.
Omni-Channel Shoppers: An Emerging Retail Reality – Think with Google
Retailers can reap the revenue benefits of omni-channel shopping, but only if they know how to connect with these valuable consumers. We sho
Ben and Jerry’s Brand says thank you to fans | Truly Deeply/Madly
If you have a brand that is lucky enough to have a loyal and passionate group of people following you then it's important every now and then
Build a loyal user base with three new Mobile App Analytics reports - An...
Successful developers understand that in order to have a popular app, focusing on retaining a loyal user base is just as important as drivin
When the Best Paid Search Landing Page Isn’t the Obvious One | RKG Blog
At Merkle|RKG, we’ve always advocated for using paid search landing pages that match the specificity of users’ queries. but there can be exc