Student registration for the 2015 Challenge closes this Wednesday, April 22nd at 3:00AM PST. If you'd like to participate in the Challenge this year, make sure you register by this deadline! Full instructions and timing can be found here: https://www.google.com/onlinechallenge/discover/
A James Madison professor sharing her love of marketing and helping students, practitioners, and professors connect with one another.
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Google's Mobile Algorithm Update is Coming April 21. Are you Prepared? |...
Google's mobile-friendly algorithm update is just around the corner. We give a rundown of what Google is looking for and how you can prepare
The 10 Companies Business Students Most Want to Work For
Career Management - Google is the company that undergraduate business students in the United States most want to work for, according to a re
How to Become a Google Student Ambassador of Your University
How to become a Google Student Ambassador of your university and earn a internship at Google
Dynamic Web Solutions, Your Search Advisor announce merger
The combined company will be called Workshop Digital and will move into a new office in the Turning Basin building.
Omni-Channel Shoppers: An Emerging Retail Reality – Think with Google
Retailers can reap the revenue benefits of omni-channel shopping, but only if they know how to connect with these valuable consumers. We sho
Ben and Jerry’s Brand says thank you to fans | Truly Deeply/Madly
If you have a brand that is lucky enough to have a loyal and passionate group of people following you then it's important every now and then
Build a loyal user base with three new Mobile App Analytics reports - An...
Successful developers understand that in order to have a popular app, focusing on retaining a loyal user base is just as important as drivin
When the Best Paid Search Landing Page Isn’t the Obvious One | RKG Blog
At Merkle|RKG, we’ve always advocated for using paid search landing pages that match the specificity of users’ queries. but there can be exc
3 Core Abilities All New Marketers Need - Christopher S. Penn Blog
I recently had the pleasure and honor of guest lecturing at Bentley University’s e-Marketing course with CC Chapman. One of the questions in
Use Google Webmaster Tools to fix missing content marketing - Christophe...
The most under-used and under-rated tool in the entire SEO and content marketing sphere is Google’s Webmaster Tools. The reasons why it’s so
Google Close Variant Exact Match Conversion Rate 52% Lower than True Exa...
Close variant exact match search terms see a conversion rate of just 48% that of true exact match search terms.
18 Online Marketing Priorities for 2015: Advice and Predictions for the ...
Merkle Search Account Managers brainstormed which trends and best practices would be the most impactful to implement in 2015.
The Five Most Effective (and Ineffective) Words in Email Subject Lines
Email Marketing - Which words in subject lines significantly increase consumer opens of marketing emails, and which words significantly decr