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Theresa B. Clarke
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Big launch for the team today!  We've hugely improved Google Contacts.  The once tedious task of "managing" your contacts on Google has been made a lot easier, more intelligent... and more beautiful...  The launch is still a 'preview', so go to contacts.google.com/preview, check it out, and let them know what you think!
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Here's a great update to the AdWords Help Center, which allows you to keep track of new features and updates in AdWords:

Starting today, you will find a chronological list of key AdWords updates, right in the Education tab of the Help Center. This “New AdWords features” page [http://goo.gl/3fyeo3] shows you what’s happening in AdWords in a single place: from reporting improvements to new ad format launches to important policies.
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Att: Students studying in the US

We are excited to reach out about Google’s suite of programs for undergraduate students. Details about the current open applications are below. The deadline for all applications is Sunday, March 1 at 11:59 PM EST. If you have any questions at all, please reach out to alias listed in each program description.

Google BOLD Discovery
The Google BOLD Discovery Application is open and accepting applications until Sunday, March 1 at 11:59 PST. The Building Opportunities for Leadership and Development (BOLD) Discovery is a two-day interactive conference at Google New York that provides freshman students who are traditionally underrepresented in technology an introduction to our organizational structure, business operations and culture. The program will take place from June 17-19. Students can learn more about the program and apply at http://goo.gl/x5xZVd. For questions, please reach out to bolddiscovery@google.com.

Google BOLD Immersion
The Google BOLD Immersion Application is open and accepting applications until Sunday, March 1 at 11:59 PST. The Building Opportunities for Leadership & Development (BOLD) Immersion program is a three day program designed to provide exposure into the technology industry for students who are historically under-represented in this field. Students will get a glimpse into the technology world, as well as a chance to take part in real business challenges and hear from speakers who will help them prepare to go through the process to become a Google intern or full time employee. Students can learn more about the program and apply at http://goo.gl/q0EEE6. For questions, please reach out to boldimmersion@google.com.

Google AdCamp
The Google AdCamp Application is open and accepting applications until Sunday, March 1at 11:59 PST. AdCamp is a two-day program taking place in late August and is open to current third-year undergraduates interested in online advertising. The program offers a collaborative curriculum focused on Google's advertising sales and services operations, an overview of Google's ad products and insight into the industry. Students can learn more about the program and apply at http://goo.gl/cb7RRR. For questions, please reach out to adcamp@google.com.
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Google has announced some new organizational plans for Google+ and corresponding services. Google+ is being broken into two different services: Photos and
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At Merkle|RKG, we’ve always advocated for using paid search landing pages that match the specificity of users’ queries. but there can be exceptions.
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For those of us who grew up in Augusta County, or for that matter in any place that is home to more cows than people, the idea of multifamily housing can at first glance be somewhat unattractive. To us the ideal home is an upscale ranch on a 5-acre parcel with a long driveway, a 3-car garage, idyllic views of the Blue Ridge over a couple miles of scenic pastureland, and maybe a few specimens of Shenandoah Valley edible landscaping (read: cows). O...
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Just wanted to confirm that the rumors are true -- I’m excited to be running Google’s Photos and Streams products!  It’s important to me that these changes are properly understood to be positive improvements to both our products and how they reach users.
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Don’t forget to join us tomorrow and see what the world on online branding looks like to Gopi Kallayil, Chief Evangelist of Brand Marketing at Google. If you haven’t already, register here: https://events.withgoogle.com/online-branding-livestream/
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Visit http://theresabclarke.com/marketing-edge-programs-for-spring-and-summer-2015 for the current listing of job, internship, and scholarship opportunities with Marketing EDGE.  Note there are varying deadlines associated with their programs.
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Mashable
Taking advantage of social proof in your marketing can influence buyers, increase conversions and directly affect your brand reputation.
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I recently had the pleasure and honor of guest lecturing at Bentley University’s e-Marketing course with CC Chapman. One of the questions in the Q&A was, “What are the core skills new graduates need that you look for when hiring?” What a terrific question! The top 3 core skills all new marketers need are the [...]
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IMPORTANT CHALLENGE REMINDER: When your team is approved and credited, you will receive an invitation email from AdWords. When you receive this email, please accept it. Be careful not click "If you have received this invitation in error" by mistake, as this can result in delays with your account being credited. Don't hesitate to reach out if you have any additional questions on this.
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Last year that was the right method.  Ensure your students are completely logged out of Google before they attempt any logins in AdWords.  The CID is not used during the login process.
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Have her in circles
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Shonda Flores's profile photo
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Ryan Collier's profile photo
Matthew Weltz's profile photo
Jane Kulow's profile photo
Divya Upadhyay's profile photo
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Work
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Professor of Marketing
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Female
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Married
Other names
Theresa B. Flaherty, Former Name
Story
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Professor of Marketing at James Madison University
Introduction

A James Madison professor sharing her love of marketing and helping students, practitioners, and professors connect with one another.

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Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
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Virginia
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+1 540-568-3238
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James Madison University, College of Business 421 Bluestone Drive MSC 0205 517 Showker Hall Harrisonburg, VA 22807-0205
Theresa B. Clarke's +1's are the things they like, agree with, or want to recommend.
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