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#Marketingtip 71: If you offer a service, adopt a mindset of ‘performance’ or ‘show’ for you and your staff. The results may surprise you.
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The Profit Wizard

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Today we have an abundance of tools and opportunities. Success is no longer a matter of “if”, it’s a matter of choosing what to pursue.
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#Marketingtip 68: There is risk in being edgy, chasing the trend and trying the new. There is also risk in trying to play it safe! Weigh it!
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#Marketingtip 67: Being the best at what you do means nothing if what you do is not valued. Look objectively at your positioning and make sure that you are not making assumptions about what your market will value. -Test those assumptions!
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#Marketingtip 64: Trust - Connection - Surprise. These are all scarce in life, so include them in your marketing for real impact.
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#Marketingtip 63: Mirror the values of your customers. E.g. If they value hard work, show you are working hard for them.
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#Marketingtip 70: People love ownership. This is important for employees, but also in your marketing if you can allow the client to ‘create’
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#Marketingtip 69: With today’s connectivity you will likely have more success with a narrowly focused product than a mass marketed one.
To do this you need to use the tools we have available to find and communicate with your niche targeted market.
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#Marketingtip 66: Many companies strive to be the low-price leader. I would prefer to be the high-trust leader. -It’s a better business!
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#Marketingtip 65: Marketing & Business is about value creation. This shouldn't apply just to your product or services. Question: How valuable are your marketing communications themselves?
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Helping Business Owners Grow their Business