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il manifesto edizione iPad lineup
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thePrintLabs iPad App is now live on the AppStore

Download and subscribe today for free to get all the insights on digital publishing for the iPad

What you will find inside:

The "Human and Earth Rights" digital book created for the Mag+ Magnify your World design contest. The book features articles from the Universal Declaration of Human Rights with a unique naked visual design.

thePrintLabs value proposition for publishers and authors, focusing on self-publishing and mobile strategies.

The planned "Economics Issue" will be released at the beginning of August, with 20+ stories about the publishing industry, content strategy and the economics behind the digital publishing approaches.
Connecting to the iTunes Store.
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Digital Publishing news and informations

Publishers, Authors and Journalists will find here all the news that matter in the digital publishing industry
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Human and Earth Rights


A non-conventional book about the inalienable fundamental rights to which each person is inherently entitled simply because she or he is a human being living on this small blue planet.

Read it, share it, take action to protect the innate dignity of life.

Competing now in the Mag+ Magnify contest

http://www.magplus.com/magnify/contestants/hr/
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On the heels of its seventh anniversary and its first Pulitzer Prize, Huffington Post is breaking into the digital magazine business. On April 24, Huffington Post will debut the weekly Huffington, the Huffington Post Magazine for the iPad. Along with Huffington herself, HuffPo executive editor Tim O’Brien will lead the effort.

The new product is designed to showcase top stories in a format that’s days long rather than hours. “If we publish a story on a Wednesday, it may hold a top space on the site for a couple of hours; if we’re not splashing it and keeping it at the top of the page, it’s going to cycle right off the front, and it’s going to be harder for readers to find,” says O’Brien. “This is a place where we can silo our best work and give it longer legs.”

Huffington Post typically publishes 360 pieces daily, with 60 to 70 stories including original reporting. A weekly cycle for Huffington was decided upon due to the amount of work produced each week, and "it is a cycle that gives us more traction with readers," says O'Brien. The publication already has apps for Apple and Android platforms, in addition to specialty apps like the recently announced GPS for the Soul.

Huffington editorial staff is culled from HuffPo’s existing newsroom, but additional designers and a dedicated photo editor were brought on to help with the magazine’s launch.

The magazine, which will be published as an app for the iPad, is divided into three segments. O’Brien says the front of the book “will bring readers up to speed on the news of the week for the cocktail party on Saturday night.” The section will showcase infographics, Q&A’s and primers on the week’s events. The middle of the book acts as a feature well, home to two to three features running from 4,000 to 8,000 words each. Huffington closes with book, film and music reviews: “Fun, distinct features that we will include only in the magazine,” says O’Brien.

He describes HuffPo’s readers as similar to The New York Times’ audience demographic (where O’Brien previously acted as Sunday Business editor).

“We have a younger audience, but relatively high income, college educated, urban coastal, politically aware, socially engaged,” says O’Brien. “I think there is a big population on the website who wants a more sober, sophisticated, leisurely reading experience than you have on the Web. In our view, it’s distilling the best of what we have for the most discerning portion of our existing audience.”

The App Advantage


“I’m excited about having a vehicle that we can take our work every week, the additional reporting and the blogs, and put it in a distinct setting, because there is so much going on the site already,” Huffington tells FOLIO:.

Like its website counterpart, the magazine will integrate user comments into every article. Also similar to the website, comments will be moderated by both humans and algorithms, “This was part of our DNA from day one. We wanted to eliminate the worst habits of the Internet: trolls, ad hominem attacks. At the beginning, we moderated through all human pre-moderation. Last month, we had seven million comments, so to have only people moderate would have been prohibitive financially. About 30 humans supplement the technology,” says Huffington.

Huffington’s content will pay tribute to commenters through an in-book section called “Quoted,” featuring the “shrewdest or interesting comments from the site,” says Josh Klenert, who leads the magazine design team.

Promotion for the app will coincide with its launch, and already several advertisers are on board with full-page ads for Huffington. Reports have indicated the app will be free, but as of last week, a specific model—paid or free—had not yet been determined, says O’Brien. He also declined to share advertising partners. However, regardless of pricing, Huffington is slated to appear on Apple’s Newsstand.

Designing for Success

“We didn’t want to overwhelm the reader with a lot of bells and whistles that tend to be distracting. From a design point of view, I didn’t want my creativity to block people from reading. The magazine is easy to navigate, has very clear pages and utilizes the retina display on the iPad,” says Klenert. “We’ll have the table stake features and functionalities like video, audio and sharing, but I don’t think we are going to hit people over the head with that. We also want this to be a light-loading app.”

O’Brien illustrates why Huffington was built as a native app (constructed by AOL’s technology staff), as opposed to a Web-based HTML5 experience. “You can do a lot of one-stop design with HTML5, but it certainly doesn’t give you all of the functionality and design capabilities an app does,” says O’Brien. “This is a software-centric product, because it is allowing us to do beautiful and innovative things; a portion of which I don’t think we would be able to do with HTML5.”

Klenert adds, “HTML5 puts a lot of resources on the devices to render, and slows it down. And we certainly don’t want to overheat people’s iPads because we’re making the device do all the work. But, we do want to create fluid layouts that we can adapt over different platforms as need be.”

After six months of development, Huffington is a direct product of “New York editorial and Palo Alto technology,” says O’Brien.

“If you go back to how we positioned the Huffington Post almost seven years ago, it was the best of the old and the best of the new. Huffington embraces the best of traditional journalism (story telling, in-depth investigation, design and photography), and integrates it into all that technology has made possible,” says Huffington.
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An infographic by Inneractive about banner advertisement optimization for best ecpm and ctr in mobile applications
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We have been working with the italian publisher il manifesto for months on the release of the iPad newspaper which will be available on your iPad in 3/4 weeks.

Today they are starting to address their readers on the new digital strategies and the partnership with us. On page one and 14th of today's paper there's an article by the chief editor Matteo Bartocci, here's an extract
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London Colours iPad App

A photography digital magazine built entirely using web technologies and packed into an hybrid iPad native App. The project is available for free on iTunes worldwide.

http://www.itunes.com/apps/londoncolours
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Start discussing your digital magazine project with us in 3 easy steps
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Interactive rich media full page advertisement on digital magazine should drive revenue for publishers more than blind advertisement networks generally used in mobile applications. Content and visual impact are driving factors for readers engagement
An example of interactive and rich media advertisement made with HTML5
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Pugpig solution for digital publishing is the fastest and smoothest HTML5 for the iPad. We are able to create magazines with real-time updates and live content based on a CMS. We take care of consulting, setup, app creation and magazine layout to quickly deliver the App to the AppStore™ with Newsstand support and advertisement
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Digital publishing solutions for Brands and Editors. We create custom made publications for the iPad, iPhone and Android tablets with both Indesign and HTML5 content.
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Digital Magazines and NewsPapers design for tablets
Introduction

[the]PrintLabs is an estab­lished Com­pany spe­cial­ized in cre­at­ing printed and dig­i­tal cus­tomer mag­a­zines. We deliver great design and user expe­ri­ences with a team of graphic design­ers, user inter­face experts and devel­op­ers for the iOS and Android mobile platforms.

Dig­i­tal edi­tions and printed ones are the per­fect mix to reach any audience

As stated deeply in other sec­tions here, we do love the Tablet and mobile expe­ri­ence that many devices can now bring, this is why much of our offer is focused on build­ing dig­i­tal mag­a­zines apps and related ser­vices like con­tent man­age­ment systems.

But we also believe that paper will have it’s own tra­di­tional pres­ence for­ever. From our point of view printed paper just needs some more research and tech­nol­ogy to keep being appre­ci­ated and used as a pre­mium com­mu­ni­ca­tion media. We were among the first to offer the per­sonal mag­a­zine expe­ri­ence, with vari­able data tech­nolo­gies for dig­i­tal printing.

Web tech­nolo­gies and new chan­nel dis­tri­b­u­tion to be rev­enue relevant

Our com­mit­ment is to com­ply with the Pub­lisher busi­ness model and ser­vice offer­ing to enhance dis­tri­b­u­tion capa­bil­i­ties, reach a wider audi­ence and be rev­enue rel­e­vant on the new media. Web tech­nolo­gies and social media are part of the com­mu­ni­ca­tion chan­nels of today and tomor­row, that’s why our team spe­cial­ize in build­ing brand com­mu­ni­ca­tion and mag­a­zines that are built with the same toolset of websites.

Our main exper­tise and ser­vice proposition

We think, cre­ate, design and deliver printed and dig­i­tal mag­a­zines for customers

  • iPad dig­i­tal mag­a­zines App built with native code and Inde­sign + HTML5 web technologies
  • Brand Apps for prod­uct show­cases, cat­a­logues, presentations
  • Inter­ac­tive adver­tise­ment pages to be inte­grated in dig­i­tal editions
  • Printed mag­a­zines with auto­mated qual­ity con­trol and vari­able data informations
  • One to one mar­ket­ing communication