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ThePackagingInsider
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The Packaging Insider is your #1 source for manufacturing, design and technology trends in the consumer goods industry. In addition to showcasing innovative design, The Packaging Insider also takes an in-depth look at the market trends that catalyze packaging innovation.
The Packaging Insider is your #1 source for manufacturing, design and technology trends in the consumer goods industry. In addition to showcasing innovative design, The Packaging Insider also takes an in-depth look at the market trends that catalyze packaging innovation.

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While a consumer product category seems straightforward, businesses can differentiate themselves through mission and product design. Take fruit juice packaging: the following brands have slightly different priorities (as an Italian juice bar, American organic alternative, and German vitamin-infused option) and so packaging differs vastly. 

Read more at http://thepackaginginsider.com/look-juice-packaging/#urTB2viXXsJKToTY.99

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It’s that time of year again for New York City – Luxe Pack 2015! Luxe Pack is the top, go-to conference for packaging and branding design.

Read more and get your free badge!

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When a company admits their product is boring, you know it’s bad… unless they have creative minds at work. You’ve probably seen sample paper books, at a Kinko’s or a local shop, all of which follow a similar, straightforward format. But Fedrigoni showcased their packaging paper products in a new format and partnership.

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Green packaging requires both science and innovation to offer consumers sustainable alternatives to disposable products. Freelance product designer Marina Ceccolini created flower pots, cartons and bowls with her new material called AgriDust.

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When major beer brands spend millions of dollars on advertising, how do craft beers compete? With creativity!
Read more at http://thepackaginginsider.com/craft-beer-packaging/#uolvzOeHMLamy2FX.99

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Vietnamese illustrator and graphic designer, Nguyen Thanh Nhan, developed a beautiful branding for Miss Saigon coffee!

Read more at http://thepackaginginsider.com/miss-saigon-coffee-packaging-branding/#IYLrl2rpvB5RYZgc.99

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When you walk down the ice cream freezer aisle, one of these is bound to catch your eye!
Read more at http://thepackaginginsider.com/cool-ice-cream-packaging/#bL56xWJvT61rEFdq.99

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Forget noisy hard candy wrappers and check out these creative chocolate and candy packaging.

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When Pantone select the new year’s color, many companies and brands take on that color in a limited edition of products.

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In regards to print and packaging, CMYK processes are the go-to color family. This design for a Mexican brewery puts the color in CMYK!
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