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The K.I.S.S Marketing Agency
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The K.I.S.S Marketing Agency's posts

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This week we have something a little different. Our friends from Shoutability have kindly provided some extra special guest content around current online privacy trends and some simple measures we can take to ensure we retain our online privacy all in a easy to understand infographic!

While most of us are determined to make our lives simpler by embracing technological innovations, we are increasingly becoming aware of our vulnerability to data breaches and identity fraud.

Whether it’s online shopping or making business transactions, the benefits of saving time and costs have greatly overshadowed the all-important aspect of privacy.
http://ow.ly/yMw330bXkt7

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When building a new business, attracting customers is imperative -- and social media is a leading pathway to gathering and retaining loyal consumers: http://ow.ly/wMe430bCQa1

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As LinkedIn hit the 500 million user milestone, they joined Facebook and Google with the launch of ad re-targeting: http://ow.ly/Q8sO30bdhgq

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While for most users, opening the Instagram app is no problem, adding more ways for people to add content gives the platform more flexibility.

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Small Business 101: The Digital Charm Offensive.
Winning over your customers in person with your charm might still do the trick, however, the digital world is entirely different. Your customers make decisions themselves, without the pressure of face-to-face interactions. Instead, their decision to stay on your website or to purchase your products or services, are based on their perception and interaction with your brand.

So while you still might be able to seduce a sale out of your customers in person, here’s how to embark on a digital charm offensive: http://ow.ly/ylGg30by90t

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This week we have something a little different. Our friend Prateek, from Prateekagarwal.com has kindly provided some extra special guest content with a complete guide to the new Google URL builder.

The Google URL builder recently migrated to the Campaign URL Builder and became a part of Google Analytics. The Google URL builder is an immensely useful tool for any digital marketer.

In this post, we will cover the origins of UTM tracking or link tracking, the benefits of adding UTM to your URLs, the various UTM parameters and how you can easily do this using Google UTM builder. Read on to find out more: http://ow.ly/423530blzW6

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“One pain point for many small businesses is managing messages they receive. Small businesses benefit greatly from having messaging turned on so they can interact with and provide service to their customers as quickly as possible,” Facebook says in its blog: http://ow.ly/2spM30bhrEd

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Virtual reality is changing the way marketers engage with audiences. No longer do we need to describe a brand experience or show a two-dimensional video. VR fully immerses audiences into a brand experience, solving an engagement problem.
While many brands are attempting to incorporate VR into their marketing campaigns, not all of them are getting it right.
Here are four campaigns that have nailed the VR experience: http://ow.ly/J8wk30baMJA

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{In Case You Missed It}
Instagram has made a Pinterest-like move with its new "collections" feature. Users can now organise saved posts into different folders: http://ow.ly/ioWs30aWkop

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Imagine meeting Leonardo De Vinci, flying a WW1 fighter jet or standing on the moon, all without leaving your home. Cue: virtual reality.
While virtual reality is still a relatively new marketing concept for small business, it’s not hard to see the big impression it’s leaving on the market.
Read on to find out more about the exciting world of virtual reality. http://ow.ly/Ieo330aVY6C
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