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Digital Lion
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Designing a Better World™ — Follow us on Twitter @theDigitalLion
Designing a Better World™ — Follow us on Twitter @theDigitalLion

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Analytics are a great way for businesses to understand how a marketing campaign went—including how successful it is with your base audience. To make sure that you are continuing to drive success, here are six data points you will want to pay attention to.

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Every business needs to focus on ways that it can attract new customers. Because without new customers, a business cannot grow to its full potential. If you are looking to win over new customers, here are seven steps to take.

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Real leaders are everywhere—you just know how to spot them. Sometimes it is easy to spot someone with leadership potential by taking the time to see how they react in different situations. Here are nine ways you can recognize these future leaders.

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Playing the long game in sales can be frustrating at times, but it can also be the most profitable for your business. So instead of taking the approach that you should always be closing, you can do this instead.

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Because ecommerce stores are easy to create, it is a business space that is often crowded. That is why your ecommerce business needs to stand out by focusing on a niche and using that to expand the reach of your brand. If you want to stay diversified, here are three things you can do.

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While Millennials have be a huge target for businesses, their successors, Generation Z, are fast approaching. That means businesses will again have to adapt to the way that this new demographic wants to consume messages.

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Great leaders usually stand out from the crowd, but all of them seem to have a few things in common. Most often, great leaders confidence, passion and the ability to inspire others. Here are twenty-two qualities you may see in the leaders you admire.

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Workplace design can play a bigger role in your team's productivity than you may think. If your team is struggling to innovate and bring out their best creative ideas, you may want to consider these design tips.

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Building a hardworking team isn't as easy as throwing out some motivational quotes and offering incentives. Instead, building a hardworking team is related to the leadership of your business. If you want others to work hard for the brand, they need to see how hard you are working for it, too.

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With so many options for mass communication, it's not always easy for a brand to stick to its message across all platforms. But if you can stay true to your brand's mission for all different audiences, you can have a better presentation of your brand on any platform.
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