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The Content Council
21 followers -
The definitive resource for content marketing education, insights and thought leadership.
The definitive resource for content marketing education, insights and thought leadership.

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The Content Council's posts

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While print undoubtedly still delivers engagement in ways that digital simply cannot, the reality is print is now just another medium in a busy, crowed, content-rich world. So print must embrace its new role; rather than being a hub to all other activities as it has previously been, it has to become another spoke in a cog made up of multiple channels, where the customer is now at the centre.

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We take a look at four magazines doing a great job of raising awareness and increasing engagement for the brands they represent and discover some of the solutions behind the amazing success stories.

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In the last five years, technology has radically changed the way people communicate and the way they interact with the world around them. As a result, there’s a powerful new information and influence dynamic, which has complicated the attention economy, says Andrew Hanelly, the creative director of the newly formed agency Rev.

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10 ways to turn your employees into your best brand ambassadors

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The Pearl Awards, the longest running content marketing awards program in the United States, is now open for entry!

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'If you can Google the answer it does not belong in print'. Professor Samir Husni's 11 top tips on how to create an engaging print product

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Contrary to the heralded demise of print, it’s alive and kicking...

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Industry experts discuss distribution and measurement of content as well as storytelling vs story doing

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We talked to Mashable's CMO, Stacy Martinet, about the future of content distribution, the biggest challenge to content creators and her favorite social media platform.

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Industry experts talk to us about how they're overcoming the challenges of creating and distributing quality content https://www.youtube.com/watch?v=hmnK2h_4EVY
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