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The Boss - SEO
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A recent patent from Google suggests a new kind of influence in the rankings that has immense implications for marketers. In today's Whiteboard Friday, Rand discusses what it says, what that means, and adds a twist of his own to get us thinking about where Google might be heading. For reference, here's a still of this week's whiteboard. Click on it to open a high resolution image in a new tab! [ 1082 more words. ]

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I've been in and out of Google Analytics (GA) for the past five or so years agency-side. I've seen three different code libraries, dozens of new different features and reports roll out, IP addresses stop being reported, and keywords not-so-subtly phased out of the free platform. Analytics has been a focus of mine for the past year or so—mainly, making sure clients get their data right. [ 1689 more words. ]

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SEO & Search Marketing Broaden your SEO with marketing resources for all skill levels: best practices, beginner guides, industry survey results, videos, webinars and more. Local Marketing Improve your online visibility—Learn the fundamentals of local SEO, search ranking factors, location data management, and managing online reviews.

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One of our favorite things about MozCon is introducing all of you to Seattle. We love our city, and besides three days of marketing learning, we also host three night events and facilitate other fun activities. We are currently 92% sold out with around 100 tickets left, so if you haven't already: Buy your ticket now! Check out the full schedule… [ 2512 more words. ]

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SEO & Search Marketing Broaden your SEO with marketing resources for all skill levels: best practices, beginner guides, industry survey results, videos, webinars and more. Local Marketing Improve your online visibility—Learn the fundamentals of local SEO, search ranking factors, location data management, and managing online reviews.

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There are many articles on domain structure for international sites. Many, if not all, recommend the use of ccTLDs due to the geo signals they send to Google; but I’ve read very few articles that substantiate this type of claim with any research or evidence. Is this recommendation outdated? With every passing year, Google gets better at reading and setting geo signals. [ 3418 more words. ]

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A fantastic idea is the heartblood of any content campaign or project. Excitement around an idea is what sustains you through the (sometimes) long slog of creation, and it's part of what gets your audience to share, share, share. Putting time and energy into a bad idea is a waste of your resources and has the potential to turn your audience off. [ 3319 more words. ]

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We've arrived, folks! This is the last installment of our short (< 2-minute) video tutorials that help you all get the most out of Moz's tools. If you haven't been following along, these are each designed to solve a use case that we regularly hear about from Moz community members. Here's a quick recap of the previous round-ups in case you missed them: [ 595 more words. ]

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"This is the biggest advertising story of the decade, and it's being buried." So wrote Ad Contrarian Bob Hoffman, the retired CEO and chairman of Hoffman/Lewis Advertising, in June 2013 on a $7.5 billion scandal that has been developing under the digital radar in the advertising world for the past few years. The three main allegations, according to those who are making them: [ 3334 more words. ]

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To get a sense for the potential value of keywords in a certain niche, we need to do more than just look at the number of searches those keywords get each month. In today's Whiteboard Friday, Rand explains what else we should be looking at, and how we can use other data to prioritize some groups over others. For reference, here's a still of this week's whiteboard. [ 1981 more words. ]
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