Profile

Cover photo
The Bootstrapper's Guide Books
7,768 views
AboutPostsPhotosVideos

Stream

 
Nature pic of the day: Bluebonnet Dark - Palmetto State Park... http://ow.ly/vNzyi
1
Add a comment...
 
Nature pic of the day: Moss systems - Enchanted State Park... http://ow.ly/vNzka
1
Add a comment...
 
Nature pic of the day: Nipple Mushroom - Lost Pines: Bastrop State Park... http://ow.ly/vNyRI
1
Add a comment...
 
Nature pic of the day: Flying spider - can just see the web... http://ow.ly/vy4xF
1
Add a comment...
 
Nature pic of the day: Woodpecker - Pedernales Falls State Park... http://ow.ly/vy3Lm
1
Add a comment...
 
Nature pic of the day: Wheel- Palmetto State Park... http://ow.ly/vNAdv
1
Add a comment...
 
Nature pic of the day: Star of the day 1 - Padre Island National Seashore... http://ow.ly/vNz5V
1
Add a comment...
 
Nature pic of the day: Pines - Lost Pines: Bastrop State Park... http://ow.ly/vNyrD
1
Add a comment...
 
Nature pic of the day: Orback - Lost Pines: Bastrop State Park... http://ow.ly/vy40j
1
Add a comment...
 
Nature pic of the day: Red tide 1 - Padre Island National Seashore... http://ow.ly/vy3zi
1
Add a comment...
Story
Tagline
Fast How-Tos to Get Your Business Moving
Introduction
The Bootstrapper's Guides are a series of how-to books by acclaimed social media, Web 2.0, and Web 3.0 author Deltina Hay. The series is published by Quill Driver Books.

The Bootstrapper's series of books are for business owners, entrepreneurs, authors, students, marketers, web designers and developers, anyone who manages an online presence.

The books are designed to help you get things done quickly and efficiently by cutting through theory and jargon and getting right to the point using real-world examples.

The first book in the series, The Bootstrapper's Guide to the Mobile Web, is the only book you need to plan and implement your entire mobile web strategy.

Some of the topics covered in The Bootstrapper's Guide to the Mobile Web include:

  • How people use the mobile web, why it is different from the traditional Internet, and why you need to be prepared.
  • How to decide the best solution for your mobile website.
  • Step-by-step examples of methods and tools used for creating mobile websites.
  • Issues like mobile traffic redirection and search optimization as they apply to mobile websites.
  • A worksheet for creating your mobile website strategy.
  • Reasons you might—or might not—want a mobile app, and options for preparing one.
  • Real-world examples of methods and tools for creating mobile apps.
  • A worksheet for creating your mobile app strategy.
  • Other mobile tactics like QR codes, location-based marketing, mobile ad campaigns, and SMS marketing.
  • The future of the mobile web such as augmented reality, near field communication, new search optimization techniques, and more.
To follow are The Bootstrapper's Guide to Search to be released in Fall 2012, and The Bootstrapper's Guide to Cloud Computing to be released in Spring 2013.