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The Bootstrapper's Guide Books
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Nature pic of the day: Golden Dragonfly - shimmering in the sun... http://ow.ly/Cyl10
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Nature pic of the day: Lone rock at Enchanted Rock State Park... http://ow.ly/CoboO
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Nature pic of the day: Lizard at Enchanted Rock State Park... http://ow.ly/Cykcg
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Tricolored heron at Palmetto State Park, Texas.
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Nature pic of the day: Flower on granite stones - Enchanted Rock State Park... http://ow.ly/C3L2M
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Story
Tagline
Fast How-Tos to Get Your Business Moving
Introduction
The Bootstrapper's Guides are a series of how-to books by acclaimed social media, Web 2.0, and Web 3.0 author Deltina Hay. The series is published by Quill Driver Books.

The Bootstrapper's series of books are for business owners, entrepreneurs, authors, students, marketers, web designers and developers, anyone who manages an online presence.

The books are designed to help you get things done quickly and efficiently by cutting through theory and jargon and getting right to the point using real-world examples.

The first book in the series, The Bootstrapper's Guide to the Mobile Web, is the only book you need to plan and implement your entire mobile web strategy.

Some of the topics covered in The Bootstrapper's Guide to the Mobile Web include:

  • How people use the mobile web, why it is different from the traditional Internet, and why you need to be prepared.
  • How to decide the best solution for your mobile website.
  • Step-by-step examples of methods and tools used for creating mobile websites.
  • Issues like mobile traffic redirection and search optimization as they apply to mobile websites.
  • A worksheet for creating your mobile website strategy.
  • Reasons you might—or might not—want a mobile app, and options for preparing one.
  • Real-world examples of methods and tools for creating mobile apps.
  • A worksheet for creating your mobile app strategy.
  • Other mobile tactics like QR codes, location-based marketing, mobile ad campaigns, and SMS marketing.
  • The future of the mobile web such as augmented reality, near field communication, new search optimization techniques, and more.
To follow are The Bootstrapper's Guide to Search to be released in Fall 2012, and The Bootstrapper's Guide to Cloud Computing to be released in Spring 2013.