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The Agency

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#PR Food for Thought: From securing earned media to content creation, here are five more recommendations for successful #communications in 2017. https://www.bulldogreporter.com/five-new-recommendations-for-successful-communications-in-2017/
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The Agency

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PR Food for Though: Measuring PR effectiveness is evolving especially when it comes to online and social media efforts. According to PRSA, here are the top metrics for tracking online PR effectiveness. http://www.prnewswire.com/blog/top-metrics-for-measuring-pr-effectiveness-20323.html
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This week's #PR Food for Thought focuses on the common misconceptions about the client-agency dynamic. What else can you add to the list? http://www.forbes.com/sites/forbesagencycouncil/2016/12/16/six-misconceptions-clients-have-about-building-a-relationship-with-a-new-agency/#843ac776f579
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At some point during the early stages of the founding a #startup, you'll find yourself ready to kick off #PR efforts. Here are some questions you can ask yourself to make sure you're ready to allocate your hard-earned PR dollars.
Every so often we find articles warning startups against working with PR agencies. Most recently, TechCrunch published this contributed article alleging that “PR agencies are like great white sharks when it comes to freshly founded startups.” Here’s why we don’t agree. Dear Startup, Congratulations! You have begun your journey of entrepreneurship. What was once an …
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For our latest "Questions for the #PR Industry" blog, we chatted with Will Tigley, President of IABC Calgary. 
Each month we have been reaching out to notable communications professionals to ask them a few questions about their experiences and interests, with the goal of providing some insights to others in the industry. For the December edition of ‘Questions for the PR Industry’ we chatted with Will Tigley, Communications Specialist at Agrium and President …
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Talking to the press is very different than talking to a customer, partner, or investor. Our latest #PR Food for Thought article looks at seven strategies for your next press interview to help you get favorable press coverage, via +B2C.
Startup PR can be a rough sea to navigate in the beginning. Once you get that press interview, you’re on your way. Yet, many startups flounder a little when it comes to press interviews. Let’s fa…
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We chatted with Josh Dehaas (who has written for CTV, Maclean's, and Toronto Life) about pitching to freelance writers in this month's Questions for #Journalists blog. #PR
Each month wereach out to journalists and media professionals to chat with them about their experiences in the industry. For our latest ‘Questions for Journalists’ we had the opportunity to interview Josh Dehaas a freelance digital journalist based in Toronto. He writes mostly about politics for CTV News, education for Maclean’s and real estate for Toronto …
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#PR Food for Thought: It can be difficult to craft the correct messaging for your (or your client's) audience. When you throw generational differences in on top of that, it gets even harder.

Check out this handy infographic from +PR Daily on how to market to each generation on #socialmedia for some handy tips!
http://www.prdaily.com/Main/Articles/22022.aspx
Consumers of different generations consume social media content in vastly different ways. Consider these facts when crafting your posts.
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This Month in #PublicRelations, we are taking a look at #PR for #Startups.

Last month, we saw a contributed article on TechCrunch that broadly proclaimed that startups should not hire PR agencies. While it did garner some attention especially on social media, there was also significant feedback from PR professionals explaining why the original article painted the industry in broad strokes. We’ve rounded up some articles that may help improve the startup-agency dynamic.

http://theagencyinc.ca/blog/month-public-relations-startups-pr/
Last month, we saw on a contributed article on TechCrunch that broadly proclaimed that startups should not hire PR agencies. While it did garner some attention especially on social media, there was also significant feedback from PR professionals explaining why the original article painted the industry in broad strokes. We’ve rounded up some articles that …
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Ever wonder how we came to be called "The Agency"? Our Principal Arleigh Vasconcellos shared the story in this week's Capital Ideas Edmonton! #business
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Sure, you can implement your own public relations initiatives. However, there are many good reasons not to. This week’s #PR Food for Thought looks at 6 common mistakes of DIY public relations, via +Entrepreneur. https://www.entrepreneur.com/article/283921 
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Pitching the wrong people at a media outlet makes the entire pitch fall flat. Today’s #PR Food for Thought outlines who to pitch at different outlets, and how to pitch them. http://rockthestatusquo.com/pitching-for-pr-pros-understanding-who-to-pitch-at-media-outlets/
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The Agency is a boutique PR firm that specializes in strategic communications, marketing & PR.
Introduction

We specialize in delivering integrated strategic communications campaigns and building long term communications plans for our clients.

What does building a communications strategy mean? It’s everything from setting-up your communications goals, to planning how you’ll execute on them, to working with you to develop a solid brand and presence, to doing the work to get-it-done.

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