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Our July edition of 'This Month in Public Relations.' This month's PR news roundup explores how to use social media to build your brand, featuring articles from +Harvard Business Review +The Huffington Post +Forbes +Bustle.

#PR   #socialmedia   #brandbuilding   
This month in public relations, we've rounded up some of the best advice on using social media to develop your brand.
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The July edition of 'Questions for Journalists' features Amanda Stephenson, Postmedia Business reporter. She shares with us some career highlights, her perspective on social media and journalism, and advice on how PR pros can build better relationships with journalists.

#PR   #journalists   #mediarelations   #comms  
Each month we reach out to journalists and media professionals to chat with them about their experiences in the industry.
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In 2013, during the Stampede, we hosted Content Saloon, a half-day event that brought together social media rock stars for an informative panel discussion on what it takes to make a great social media brand. In the three years since, social media has been transformed. Content & Editorial Manager +Heidi Gammuac reflects on how things have changed, and offers some tips on navigating social media for your brand in 2016.

#PR   #comms   #content   #socialmedia   #brandbuilding  
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Our July edition of 'Questions for the PR Industry' features Meg McAllister, a global public relations and publishing consultant and media strategist. 'A PR pro must target a strategic list of outlets, not necessarily just the biggest, and never pitch a media contact before researching the latest articles they’ve written or segments they’ve aired,' says Meg about pitching the media.

#publicrelations   #PR   #strategy   #comms  
Each month we have been reaching out to notable communications professionals to ask them a few questions about their experiences and interests, with the goal of providing some insights to others in the industry.
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'PR for startups: How to toot your own horn,' written by The Agency's +Meghan Somers was published by +PR Daily! The piece offers some great advice on where to start your public relations efforts when you're launching a business.

#PR   #comms   #startups  
You’re a startup. You’ve got a great story to tell about how you went ‘over the top’ in your hidebound industry and shocked everyone. Should you be doing your own PR?
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For this month's edition of 'Questions for Journalists' we spoke with our friend Sheldon Smith, the Managing Editor at Northern Star Publications Ltd.

#PR   #comms   #journalists   #mediarelations  
Each month we reach out to journalists and media professionals to chat with them about their experiences in the industry.
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The Agency

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There are some crucial points in business that you should have a PR strategy in place. This Friday's PR Food for Thought looks at 6 signs you need to invest in public relations for your business.

#PR   #strategy   #publicrelations   #comms  
From shoestring to big budget, every brand needs to invest in public relations (PR). Period. We’re not talking about that one big media hit, we’re talking about a long-term communication strategy…
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What makes a good public relations client? This Friday's PR Food for Thought highlights a few client characteristics that makes a PR pro's job easier and more satisfying, via +PR Daily

#PR   #publicrelations   #comms  
The best PR clients manage their outsize expectations and resist their impulses to DIY. If you want stronger relationships with your PR agency or your PR client, heed this advice.
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If there's one article you should read about pitching, it's this week's PR Food for Thought. One journalist opens up about the downright awful pitches he has received, and offers up some valuable lessons for the future.

#PR   #pitching   #mediarelations   #pitch   #journalists   #publicrelations  
Here's how to write a pitch that I'll actually read.
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Media coverage isn’t going to automatically generate new business, and more importantly, revenue. This week's PR Food for Thought takes a look at a few tips that can help you convert that coverage into dollars.

#publicrelations   #PR   #media   #business  
Extra! Extra! Read all about it. When your company good press it's your job to make sure everyone sees it at least twice.
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Our June edition of 'This Month in Public Relations.' This month's PR news roundup looks at putting together a public relations strategy, featuring articles from Small Biz Daily, Whoisviting, PRSA, and Elasticity.

#publicrelations   #PR   #strategy  
This month in public relations, we've collected some of the top articles about putting together a PR strategy.
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The B2B public relations landscape has changed dramatically in the last 10 years. This week's PR Food for Thought looks at five ways to take your online B2B PR to the next level.

#B2B   #PR   #publicrelations  
The B2B public relations landscape has changed dramatically in the last 10 years — primarily driven by social media, blogging, and internet connectivity. Of course, you know this already. But b…
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In their circles
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84 people
Maria Nguyen's profile photo
InkPlot - Calgary Social Media, Marketing and Web Development's profile photo
PlusROI Online Marketing's profile photo
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The Agency is a boutique PR firm that specializes in strategic communications, marketing & PR.
Introduction

We specialize in delivering integrated strategic communications campaigns and building long term communications plans for our clients.

What does building a communications strategy mean? It’s everything from setting-up your communications goals, to planning how you’ll execute on them, to working with you to develop a solid brand and presence, to doing the work to get-it-done.