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This week's #PR  Food for Thought takes a look at the basics of #SEO for PRs - an area that can deliver significant value to clients (via +Econsultancy).
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The Agency

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This month's edition of 'Questions for the PR Industry' features Leta Soza from AirPR. "The PRTech space is one of the most exciting and challenging places to be because you’re literally facilitating the creation and adoption of technologies that are fundamentally changing the way an industry thinks and operates," says Leta. Check out her full interview on the blog!

#PR   #publicrelations  
Each month we have been reaching out to notable communications professionals to ask them a few questions about their experiences and interests, with the goal of providing some insights to others in the industry.
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Why is #branding  important to current and past customers? Find out in this +Loyalty360 post written by The Agency's +Meghan Somers.  
Think about the brands you like, whether they are a product, a service, or the local bar. What is it about them that you like? I bet a lot of the reasons have to do with a good customer experience you had with that brand.
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There are many things that can go wrong with a pitch. This week's #PR  Food for Thought takes a look at five big mistakes that can make or break a pitch to journalists. 

http://www.entrepreneur.com/article/269920

#publicrelations   #pitching   #journalists   #media   #mediarelations  
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The Agency

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2016's first edition of 'Questions for Journalists' features invaluable advice for PR pros from BNN reporter Jameson Berkow: what stories catch his attention, how to work with journalists, and some common misconceptions. You can find the full interview on The Agency blog!

http://theagencyinc.ca/blog/question-for-journalists-jameson-berkow/

#PR   #Journalists   #mediarelations  
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This week's #PR  Food for Thought presents a more up-to-date answer to the age old question, 'What is #PublicRelations ?' From messaging to web analytics, today's successful PR strategies are more diverse than ever.

http://www.huffingtonpost.com/eric-fischgrund/what-is-public-relations_b_8963950.html
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The Agency

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Super Bowl 50 was this past weekend and with it came some memorable trailers, commercials, and PSAs. Here are our team's favourites, from good stories, meaningful messages, and tongue in cheek humor.

#SuperBowlAds   #SuperBowl50  
Super Bowl 50 was this past weekend and with it came some memorable trailers, commercials, and PSAs. Here are our favourites, and why
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This week's #PR  Food for Thought looks at five public relations tips and tricks for every up-and-coming entrepreneur.

http://b2c.news/UdN7oo

#startups   #entrepreneur   #publicrelations  
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Our January edition of 'This Month in #PublicRelations .' This month's PR news roundup takes a look at some industry predictions for 2016, featuring stories from +Forbes, PRNewser, and +B2C

#PR  
This month in public relations we have rounded up some of the Internet’s best articles that take a look at PR in 2016.
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There are many things that everyone should know about public relations. This week's #PR  Food for Thought brings you five of those things to help the general public better understand, and for us in PR to better explain.

http://www.forbes.com/sites/robertwynne/2016/01/21/five-things-everyone-should-know-about-public-relations/#4601a8c6436b
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The Agency

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Now that we've settled into the new year, it's time to take a look at what 2016 holds for the PR industry! Here are a few areas that we at The Agency expect will become more integral in public relations strategies this year.

http://theagencyinc.ca/blog/public-relations-future-forecast-2016/

#PR   #publicrelations   #measurement   #thoughtleadership   #blog   #comms  
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This month's edition of 'Questions for the #PR  Industry' features +deirdre breakenridge, CEO of Pure Performance Communications as well as speaker, author, and the co-founder of #PRStudChat. Check out the blog for her insights on pitching, skills, and the future of the industry!
Each month we have been reaching out to notable communications professionals to ask them a few questions about their experiences and interests, with the goal of providing some insights to others in the industry.
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Have them in circles
80 people
nani na's profile photo
AcceleratorYYC's profile photo
samir abdu's profile photo
Salman Khan's profile photo
Samantha Milligan's profile photo
bbotx's profile photo
Dewey Elliott's profile photo
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The Agency is a boutique PR firm that specializes in strategic communications, marketing & PR.
Introduction

We specialize in delivering integrated strategic communications campaigns and building long term communications plans for our clients.

What does building a communications strategy mean? It’s everything from setting-up your communications goals, to planning how you’ll execute on them, to working with you to develop a solid brand and presence, to doing the work to get-it-done.