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This month in #publicrelations  we've rounded up some of the internet's best articles on #PR   #measurement , featuring stories by +Cision North America, +B2C, +PR News, +PR Daily.    

http://theagencyinc.ca/blog/this-month-in-public-relations-june-2015/   
This month in public relations we have rounded up some of the internet’s best articles on public relations measurement. Bake in PR Measurement First (via PR News) Will PR Measurement Become Mainstream? (via Business 2 Community) Yes, PR pros, you do use math – and more than you realize (via PR Daily) 4 Things to …
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The Agency

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This month in #publicrelations  we've rounded up some of the internet's best articles on #PR   #measurement , featuring stories by +Cision North America, +B2C, +PR News, and +PR Daily.    

http://theagencyinc.ca/blog/this-month-in-public-relations-june-2015/   
This month in public relations we have rounded up some of the internet’s best articles on public relations measurement. Bake in PR Measurement First (via PR News) Will PR Measurement Become Mainstream? (via Business 2 Community) Yes, PR pros, you do use math – and more than you realize (via PR Daily) 4 Things to …
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Understanding the differences between #B2B and #B2C is the key to a truly successful communications campaign. This week’s #PR  Food for Thought, via +B2C, looks at public relations as the “secret sauce” of B2B marketing, resulting in target prospects choosing you or your client above all others. 

http://www.business2community.com/public-relations/endless-pr-options-in-the-b2b-world-01260091#POsgC2BMpmE3hW4f.99 
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This month's 'Questions for #Journalists ' features +Knowlton Thomas, the Managing Editor of +Techvibes. "The easiest trap for a #PR  person to fall into is this formulaic, machine-like way of trying to get their news covered, because it seems efficient in theory," he says. Check out the blog for the rest of his interview! 

http://theagencyinc.ca/blog/questions-for-journalists-june-2015/#more-626

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Each month we have been reaching out to journalists and media professionals to chat with them about their experiences in the industry. This month’s ‘Questions for Journalists’ features Knowlton Thomas, the Managing Editor of Techvibes. Knowlton Thomas Managing Editor, Techvibes @knowltonthomas       What platform do you prefer to be pitched on? Email. It’s …
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The Agency

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PR measurement has become a point of contention to those within the industry. How can we give value in a way that proves the worth of our work? This article by The Agency's +Arleigh Galant Vasconcellos takes a look at the debate for and against Ad Value Equivalency (AVE) in today's quickly changing media landscape.

http://theagencyinc.ca/blog/pr-measurement-one-size-does-not-fit-all/

#PR   #Measurement   #ROI   #media   #AdValue  
PR measurement has become a point of contention even to those within our industry
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The Agency

➥ Discussion  - 
 
PR measurement has become a point of contention to those within the industry. How can we give value in a way that proves the worth of our work? This article by The Agency's +Arleigh Galant Vasconcellos takes a look at the debate for and against Ad Value Equivalency (AVE) in today's quickly changing media landscape.

http://theagencyinc.ca/blog/pr-measurement-one-size-does-not-fit-all/

#PR   #Measurement   #ROI   #media   #AdValue  
PR measurement has become a point of contention even to those within our industry
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Add a comment...
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The Agency

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This month in #publicrelations  we've rounded up some of the internet's best articles on #PR   #measurement , featuring stories by +Cision North America, +B2C, +PR News, and +PR Daily.    

http://theagencyinc.ca/blog/this-month-in-public-relations-june-2015/   
This month in public relations we have rounded up some of the internet’s best articles on public relations measurement. Bake in PR Measurement First (via PR News) Will PR Measurement Become Mainstream? (via Business 2 Community) Yes, PR pros, you do use math – and more than you realize (via PR Daily) 4 Things to …
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The Agency

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This month in #publicrelations  we've rounded up some of the internet's best articles on #PR   #measurement , featuring stories by +Cision North America, +B2C, +PR News, and +PR Daily.

http://theagencyinc.ca/blog/this-month-in-public-relations-june-2015/     
This month in public relations we have rounded up some of the internet’s best articles on public relations measurement. Bake in PR Measurement First (via PR News) Will PR Measurement Become Mainstream? (via Business 2 Community) Yes, PR pros, you do use math – and more than you realize (via PR Daily) 4 Things to …
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"In PR, you need to have a targeted engagement strategy for each client/project; therefore your measurement should change accordingly," states +Arleigh Galant Vasconcellos in part 2 of " #PR #Measurement : One Size Does Not Fit All." You can find the entire measurement series on +The Agency blog.

http://theagencyinc.ca/blog/pr-measurement-one-size-does-not-fit-all-2/
PR measurement has become a point of contention even to those within our industry.
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Trouble reaching #journalists , pushed launch dates – these are just a couple of the roadblocks we face as PR professionals. This week’s #PR  Food for Thought is an article from +PR Daily that looks at some of the industry’s most common roadblocks, along with ways to get back on track. 

http://www.prdaily.com/Main/Articles/ac2d1011-278b-48b9-804a-c92af60d1133.aspx?utm_source=twitterfeed&utm_medium=twitter 
Like a GPS, your strategy sets you on a particular course. Unforeseen elements can require a route change to deliver you and your message to the desired destination.
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PR measurement has become a point of contention to those within the industry. How can we give value in a way that proves the worth of our work? This article by The Agency's +Arleigh Galant Vasconcellos takes a look at the debate for and against Ad Value Equivalency (AVE) in today's quickly changing media landscape.

http://theagencyinc.ca/blog/pr-measurement-one-size-does-not-fit-all/

#PR   #ROI   #Measurement   #media   #AdValue  
PR measurement has become a point of contention even to those within our industry
1
Add a comment...

The Agency

Shared publicly  - 
 
PR measurement has become a point of contention to those within the industry. How can we give value in a way that proves the worth of our work? This article by The Agency's +Arleigh Galant Vasconcellos takes a look at the debate for and against Ad Value Equivalency (AVE) in today's quickly changing media landscape.

http://theagencyinc.ca/blog/pr-measurement-one-size-does-not-fit-all/

#PR   #Measurement   #ROI   #media   #AdValue  
PR measurement has become a point of contention even to those within our industry
1
Add a comment...
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Dewey Elliott's profile photo
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The Agency is a boutique PR firm that specializes in strategic communications, marketing & PR.
Introduction

We specialize in delivering integrated strategic communications campaigns and building long term communications plans for our clients.

What does building a communications strategy mean? It’s everything from setting-up your communications goals, to planning how you’ll execute on them, to working with you to develop a solid brand and presence, to doing the work to get-it-done.