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The Agency

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For this month's edition of 'Questions for Journalists' we spoke with our friend Sheldon Smith, the Managing Editor at Northern Star Publications Ltd.

#PR   #comms   #journalists   #mediarelations  
Each month we reach out to journalists and media professionals to chat with them about their experiences in the industry.
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The Agency

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#PR campaigns need to be strategic in order to succeed. +The Agency's Principal +Arleigh Galant Vasconcellos has 6 tips to build an effective communications strategy.
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Public relations is far more complicated than it ever used to be. This week's #PR  Food for Thought takes a look at the role of media relations in the PR industry today.

#mediarelations   #publicrelations   #comms  
It goes without saying that public relations in 2016 is far more complicated than it ever used to be.
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Our May edition of 'This Month in Public Relations.' This month's PR news roundup features advice for PR pros, with articles from Business 2 Community, Entrepreneur, Muck Rack, and PR Newswire.

#PR   #publicrelations   #comms  
This month in public relations, we've rounded up some of the best advice for PR pros.
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Help-A-Reporter-Out (HARO) is a great service for connecting PRs with journalists who are looking for sources for specific stories. This week's #PR  Food for Thought outlines three things not to do when pitching via HARO.

#publicrelations   #comms   #HARO   #mediarelations  
Do you use HARO for public relations pitches? Here are 3 things not to do.
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Many journalists are curious about the public relations industry. This week's #PR  Food for Thought reveals the answers to a handful of questions submitted by reporters about the day-to-day work of PR pros.

#publicrelations   #comms   #mediarelations   #journalists   #reporters  
Journalists: Do you ever want to walk a day in a PR pro’s shoes? Well, here’s your chance.
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The Agency

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The B2B public relations landscape has changed dramatically in the last 10 years. This week's PR Food for Thought looks at five ways to take your online B2B PR to the next level.

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The B2B public relations landscape has changed dramatically in the last 10 years — primarily driven by social media, blogging, and internet connectivity. Of course, you know this already. But b…
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Content creation is more important now than ever. This week's #PR  Food for Thought takes a look at 15 effective ways to create content, and other helpful tips.

#publicrelations   #contentstrategy   #content   #contentcreation  
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Check out The Agency's +Meghan Somers! Her infographic, 'What Your Mom Never Told Your About Content Marketing & Content Writing' was published on +CommPRO.biz. The infographic takes a look at how to come up with content ideas, different types of content you can create, tips and tricks on how to create this content, and why you would even create content in the first place.

#PR   #publicrelations   #contentwriting   #contentmarketing   #comms   #infographic  
Content marketing and content writing is becoming an increasingly more important practice for today’s PR and communications professionals.
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We're closing out May with another roundup of some of the responses we've received through our 'Questions for the PR Industry' series. Why, of all career paths, did these PR pros choose public relations?

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It’s time to reflect on what some of the industry’s best had to say to the question, ‘Why do you work in PR/communications?'
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For our May edition of 'Questions for #Journalists ' we spoke with Toronto-based journalist, videographer, and digital media strategist Takara Small.

#journalist   #mediarelations   #comms   #publicrelations   #PR  
Each month we reach out to journalists and media professionals to chat with them about their experiences in the industry.
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The Agency

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Each month we've been chatting with PR professionals and sharing their advice, insights, and experiences with you through our monthly series, 'Questions for the PR Industry.' After 15 interviews, we've rounded up what some of the industry's best had to say about the future of public relations
It’s time to reflect on what some of the industry’s best had to say to the question, ‘What do you see as the future direction of public relations?’
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In their circles
95 people
Have them in circles
84 people
Arleigh Galant Vasconcellos's profile photo
Sanctuary Real Estate | Red Deer Real Estate's profile photo
Samantha Milligan's profile photo
samir abdu's profile photo
Maryam Anooza's profile photo
SBDC Canada's profile photo
GDG Calgary's profile photo
Financial Resource's profile photo
Angela C. Harrison's profile photo
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The Agency is a boutique PR firm that specializes in strategic communications, marketing & PR.
Introduction

We specialize in delivering integrated strategic communications campaigns and building long term communications plans for our clients.

What does building a communications strategy mean? It’s everything from setting-up your communications goals, to planning how you’ll execute on them, to working with you to develop a solid brand and presence, to doing the work to get-it-done.