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TWMG
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Sit Spot specialises in quality, stylish and affordable seating & commercial furniture solutions for offices, the hospitality industry, educational spaces, the healthcare market and your home.

Sit Spot work with a number of local and international suppliers sourcing a broad range of solutions to meet our customer’s growing and changing needs. Sit Spot also source products for specific client requirements, so if you can’t find what you are looking for in our advertised range call us and have a chat.

Objectives

Sit Spots considered that it will be best to have a website that displayed and reflected the presence in order to build their brand awareness online. They wanted a website that works seamlessly across all devices, displays products in neat categories and user-friendly.

Sit Spots appointed our web design Sydney team to build and develop a website that represents their mission. TWMG were assigned to build a website that displays the products neatly yet allows users to shop easily from the website. On top of that, they also wanted us to build a website that displays seamlessly through all type of platform.

Solutions

The Website Marketing Group (TWMG) has developed and implemented e-commerce template to display Sit Spots better for its audience. We have designed the website using Magento as its framework, it allows us to create a design which is focused on familiarity and user-friendliness.

There are a variety of products with many categories available at Sit Spots website. We think it is essential for the visitors to find the products they need from the collection or learn about the services they offer easily. Therefore, we divided the content into main pages namely Products, Sale, Resources, and Colour Selector.

Results

The website went live after a few weeks brewing the design and implementing it into reality. It displays simplicity, looks modern, sophisticated and user-friendly. We tried to provide informative and useful content for the audience, whilst the CTAs deliver conversions. The core of the website is an e-commerce platform which allows users to search and shop, also for Sit Spots to convert the activity into marketing reports.

We are delighted to present to you the website of Sit Spot.

https://www.twmg.com.au/case-studies/sit-spot.html

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One of the most important factors that impact the decision of selecting a cosmetic surgery clinic is trust. Trust is formed when you are in the hands of highly trained, highly skilled, and well experienced individuals.As certified professionals, not only do we pride ourselves with attention to detail but most importantly, we listen to our clients. We take into account and respect all concerns thus giving you unbiased recommendation.

We, at Chelsea cosmetics, understand the importance of confidentiality especially when it comes to cosmetic surgery. We respect privacy, thus, guaranteeing the protection and confidentiality of all procedures. Our entire team is very careful in handling patient information, which is why we have very high number of patients who have been referred to by our existing or former clientele.

Objectives

Chelsea Cosmetics considered that it will be best to have a website that displayed and reflected the services in order to build their brand awareness online. They wanted a website that worked seamlessly across all devices, has a user-friendly CMS and reach targeted market properly.
Chelsea Cosmetics appointed The Website Marketing Group to build and develop their new website. We were assigned to build a website that is easy to operate, simple and neat. On top of that, they also wanted a website that can display seamlessly through all kind of devices.

Solutions

The Website Marketing Group (TWMG) has developed and implemented SEO and SEM strategy to place Chelsea Cosmetics over its competitors. We have designed the website to focus on its brand awareness; developing trust and familiarity through the content and the look.

Chelsea Cosmetics has a range of procedures and services to choose, it is important for the clients to understand the services available and which options are best for them. Content was categorised into main pages namely Procedures, Prices and Media in order to ease people navigate while visiting the website.

Results

After a few weeks, the website finally went live. It is simple, modern and easy to use. The website also represents what the brand and display the services they offer. We tried to provide informative and compelling content for the audience, whilst the CTAs deliver conversions. The core of the website is an SEO-friendly content management system (CMS) which allows Chelsea Cosmetics to easily make urgent changes.

We are delighted to present to you the website of Chelsea Cosmetics.

https://www.twmg.com.au/case-studies/chelsea-cosmetics.html

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ACARA (Australian Curriculum, Assessment, and Reporting Authority) is a national authority which is responsible for the national curriculum from Kindergarten to Year 12 in specified learning areas. Its objective is to establish a development of national curriculum, administration of national assessments and associated reporting on schooling in Australia. ACARA’s strategic directions are set by its Charter and any other written instructions from the Council of Australian Governments (COAG) Education Council. In accordance with its Charter, ACARA submits its rolling quadrennial work plan annually to the Education Council for endorsement.

Objectives

Since their website plays a crucial role in the organisations communications, ACARA would love to have a website that reflected its services in order to deliver the information properly. They wanted a website that has an AA Accessibility compliance, a responsive design and an improved search functionality.
The Website Marketing Group (TWMG) has been appointed to design and develop ACARA’s new website. They wanted something light, simple and easy to operate for the website.

Solutions

The Website Marketing Group (TWMG) has designed and developed to make ACARA website stands out in their highly competitive industry. We unified the look, feel and content of the website to make it focused on increasing trust, familiarity and user-friendliness.

ACARA has a variety of development programs and education related activities, which will help the clients to understand what programs and services they provide. In order to support the objective, we categorised the content into main pages namely Curriculum, Assessment, Reporting, and News and media.

Results

After a few weeks, the website finally went live. It is light, simple, and easy to use, instantly helps the visitors and users to understand and preview the programs and activities they provided. The content is informative and easy to read, whilst the CTAs deliver conversions. The backbone of the website is an user-friendly content management system (CMS) which allows ACARA to make urgent changes with the click of a few buttons.

We are delighted to present to you the website of ACARA

https://www.twmg.com.au/case-studies/acara.html

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Since the unveiling of the first B&D Roll-A-Door in Sydney in 1956, the B&D brand has grown to become an Australian icon that reflects engineering ingenuity and innovation. At the same time, their products have had a profound impact on urban streetscapes and the Australian dream of home ownership.

Objectives

As the leading name in residential and industrial doors and shutter solutions in Australia, B&D knows how important it is for businesses to meet their market's changing needs and expectations.

B&D knew that more and more consumers are turning online to make purchase decisions, and so they assigned The Website Marketing Group to revitalise their website and make it more tuned to market demands.

Solutions

The website we developed for B&D was also designed to showcase the brand's authority in state-of-the-art fail-proof technologies and its commitment to user-focused innovation. It was built with the buyer in mind, allowing them to easily explore the brand's extensive offering and get to know more about the business and its services. Special features such as the secure online quote tool were installed to enable visitors to acquire accurate information for a more confident purchase. Social media integration was likewise added to further boost customer engagement.

The website was also engineered to be the communications centre of their organisation, allowing their nationwide network of accredited dealers to offer the highest level of customer service and support for every B&D product.

To make sure that B&D will be able to make the most out of the website, a content management system (CMS) was installed, allowing B&D administrators to update site content including text, images and some coding, with ease and efficiency.

TWMG likewise strengthened the website by integrating it within a comprehensive marketing strategy. To date, the B&D website ranks the first page in search engine results and continues to attract and retain customer interest.

Web Development Technologies: Content Management System, PHP, XHTML, CSS, and XML.

Results

The Website Marketing Group Internet marketing strategy for B&D has essentially been instrumental in attracting a steady increase of traffic toward the website, promoting B&D Garage Doors and Openers expertise and solutions, developing new customer relationships and generating massive interest for this trusted Australian brand.

https://www.twmg.com.au/case-studies/b-and-d-garage-doors-website-development-sydney/

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The Sydney Children's Hospital's Network provides excellent care and specialised services for children across Australia and internationally. It is the largest network of hospital and services for children in Australia. The network provides services which will manage 51,000 inpatient admissions, 92,000 Emergency Department presentations, and over one million outpatient service visits. They aim for continual improvement in their services, therefore, they participate in internal and external assessment to determine their progress.

Objectives

Sydney Children's Hospitals Network would like to have an intranet system that worked seamlessly across all devices and help them manage the hospital data easily. Considering hospital information systems provide a number of advantages for medical institutions experiencing an explosion in information involving staff and patient data as well as medical knowledge.

Sydney Children's Hospitals Network appointed The Website Marketing Group to build and develop the intranet system. What they had in mind was something simple, responsive and easy to use, something fitting for their target audience. We accepted the challenge!

Solutions

The Website Marketing Group is assigned to create a fresh new design for the Children's Hospitals Information Management Portal or CHIMP. It will also include design revisions and full device testing and implementation of the user interface.

Hospital information systems provide a number of advantages for medical institutions experiencing an explosion in information involving staff and patient data as well as medical knowledge.

Results

A few weeks later, the intranet system was ready to use! Its responsive and modern look instantly relays what the brand and the service is all about. The design, was put together by TWMG's team of fully qualified and highly experienced Web specialists, is compatible with a number of variations of all modern browsers, as well as responsive to enable seamless display in various devices with range of operating systems for excellent accessibility. Four versions of each breakpoint was created, and top navigation was the primary consideration for the prototype design.

https://www.twmg.com.au/case-studies/sydney-childrens-hospitals-network.html

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Caroma is Australia's leading bathroom brand for more than 60 years offering a strong local manufacturing presence, market leading product solutions, a commitment to sustainability, and much more. It's the stand-out fixtures that stamp the style of a bathroom; the basin, the toilet suite, the shower, the taps or mixers, the bath or spa.

Objectives - Leading the way with Caroma

As more bathroom brands surfaced in the last ten years, Caroma assigned The Website Marketing Group to revitalise their website. The recent flood of bathroom brands has diversified the market, with consumers having more choices. Caroma's history is the key differentiator from the range of new-to-market bathroom brands at the core, shifting their focus from one of the many bathroom brands to leading the way as the best bathroom brand. Caroma needed their world-class brand to be reflected on their website.

Solutions

The Website Marketing Group developed a modern, cutting-edge solution to re-invent the caroma.com.au website as it so urgently demanded.

This involved: A website redesign with a new concept. The new look and feel of caroma.com.au is a return to quality, a dramatic rethinking of how the brand is portrayed online. With the site being the hub for products and ongoing brand initiatives, it was critical that visitors felt they were engaging with a world-class brand in a very simple and structured manner. The heart of the site is a suite of products, products features & specifications, MyBathroom section, media concepts and store locators.

Technology and extra functionalities to drive this masterpiece. The Website Marketing Group created a product search selector based Product No./Name, Category, Range and Sub Type. Using the product search selector, visitors are immediately allowed to search for specific products. Each product is identified with a description, features, slideshow, technical details, related products, recommended products and downloads. In a similar way, a store locator was also developed for consumers to find their nearest Caroma stockist to see and purchase Caroma products. These functionalities are powered by a custom SEO friendly content management system (CMS) tailored to meet Caroma's requirements.

Flash animation and video used in areas for experiential engagement, incorporating links to promotions hosted by the mycaroma.com.au, while the core structure of the site is built with best practice methods: HTML and Javascript for an enhanced user experience, faster page loads, removal of unnecessary page loads, and eliminated all prior bugs.

Results

Caroma enjoys a dramatic increase in revenue and attention. Returning visitors and new visitors have positively commented on the website redesign. The Website Marketing Group continues to provide digital marketing solutions for Caroma, recently been appointed to implement an SEO strategy. The Website Marketing Group have also launched several Caroma brand websites and will continue to partner with Caroma for further online marketing.

https://www.twmg.com.au/case-studies/caroma-website-development-sydney/

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Established in Sydney, Amber Tiles has been operating since 1973. The company originally traded as a privately-owned store structure, later expanding to Amber Group Australia in 1996. Today, Amber Group Australia boasts of a strong market presence, with 28 successful franchises spread across NSW, ACT and QLD.

With almost 40 years' experience in the business, Amber has the expertise and industry knowledge to meet service expectations and provide the latest innovative trends from Australia and overseas. Amber Tiles delivers a wide range of floor tiles, wall tiles, bathroom tiles, natural stone floors, stone pavers, outdoor tiles and pool pavers with matching bullnoses and accessories to meet any indoor or outdoor requirement.

Objectives

With their outstanding products and dedicated customer service, Amber Tiles is a dominant leader in the tile solutions industry for the past 40 years. As they continue to win new markets and offer new product innovations, the company knew that the next logical step for them is to revitalise their digital presence.

Amber Tiles decided to tap the services of The Website Marketing Group to manage their digital revitalisation strategy, with a major website redesign as the core component of the project. They have an existing website, but they wanted to develop its competitiveness. The aim is to rebuild everything from the top, focusing on improving the site's functionality, user experience and optimisation.

Solutions

The Website Marketing Group took on the challenge and began with the work of reimagining a website that will highlight Amber Tiles as both a powerhouse brand and a solutions provider for today's modern homeowners, designers, architects, builders and renovators. The tagline “amber has the answer” served as an anchor for the design and development decisions for the project.

The Website Marketing Group designed a website theme that spells modern, urban, bright and chic. The homepage evoked the very core of what Amber Tiles offers: sophisticated style and smart tile technology. The grid-style layout pays homage to the dimensions of the basic tile square. The imagery and crisp colour scheme positioned the brand both as aspirational and inspirational.

The website's content was categorised into major sections: The “news & offers” section that delivers updated product information; the “products” section that takes the visitor to the array of tiles, pavers, mosaics and other items from Amber Tiles; “DIY” and “inspiration” sections for detailed guide to projects; and the “trade” section which offers tools such as calculator and safety catalogues. A store locator, an advance search function and social media sharing features were also installed.

As part of TWMG's total solution approach, the team also built a digital asset management (DAM) system for Amber Tiles. Training was provided so the company's internal staff can use the DAM to manage all their digital assets from a single location.

Results

The visual impact of the new Amber Tiles website announced the rebirth not just of a site, but of an entire brand. This brand uplift allowed Amber Tiles a new level of presence in the digital sphere.

Meanwhile, the DAM system resulted in a more streamlined and effective system for the company, allowing the Amber Tiles team to enjoy significant savings and more time to focus on building strategic growth.

https://www.twmg.com.au/case-studies/amber-tiles-digital-agency-sydney/

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TWMG has proudly announced the launch of another successful project, the Viadux website.

Viadux new website has improved the UX (user experience) for visitors, making the searching and selecting of products faster and easier.

In addition to improving Viadux online experience, we have added a new, sleek design and fully customised theme. This new design blends smoothly with Viadux's philosophy as a leading manufacturer and supplier of water and environmental solutions. The products are listed according to Product Range category, accompanied with Brands Information.

New Website Features:
Custom designed and coded website
Drupal 8 CMS
SEO friendly Store locator
Brands Information
Customised Tools Calculator

https://www.twmg.com.au/case-studies/viadux.html
Viadux|TWMG
Viadux|TWMG
twmg.com.au

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