Yeah, I was really expecting them to compete on price because I'm not really sure what the hook for this phone is. 3D's a gimmick, I can download Google Goggles and do nearly everything Firefly can, and premium hardware is available other places. If you have all Amazon stuff this is the phone for you I guess but if not, I don't see why it should be.
No thanks, I prefer my iPhone 5s with T-Mobile (waiting on Uncarrier 5.0), but if I went android, I would go with Google Play Edition android phone. This phone just have hardware going for it but the OS seems lame.