"Using the SmartWatch, you can read texts, emails, and social status updates, control music playback, and even activate your phone's camera. The wrist accessory uses Bluetooth 3.0 to connect to your Android 2.0+ handset."
Umm... so it lets me read content on a tiny screen that's already on my 4.3" screen phone? WTF would anyone read anything on a screen the size of a postage stamp if it can be read on something larger? And when would you ever have only the watch on which to read? Never.
This is a cool product with no practical application except being a watch.