We do our damndest to publish clever, erudite and – most of all – opinionated content about the things we love (that’s mostly cars, films, food, gadgets and watches.) And as seriously as we take that task, you can rest assured that we’re not about to fall into the trap of taking ourselves too seriously. Like Roald Dahl before us, we know that
a little nonsense now and then is relished by the wisest men.
That’s why the advice we follow most closely when cobbling together The Guide for you is also Hemingway’s best:
write drunk; edit sober.