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Penguin is marrying the old-school notion of a book club with the new-school tradition of tweeting your thoughts as they come to you.
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Rich Waterworth's profile photoBrigitte Travis-Griffin's profile photo
 
as if it wasnt hard enough to concentrate already...!
 
I like the concept. While I agree with +rich waterworth, it provides a nice opportunity for the author to stay connected to his/her readership. This is also another way for us Entrepreneurs to maintain involvement with our clients, patients, fan, etc.
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