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The New Wheel Electric Bikes
Bicycle Shop
Today 11AM–7PM
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420 Cortland Ave San Francisco, CA 94110
420 Cortland AvenueUSCaliforniaSan Francisco94110
Bicycle Shop, Bicycle Rental Service
Bicycle Shop
Bicycle Rental Service
Bicycle Repair Shop
Today 11AM–7PM
Saturday 11AM–7PMSunday 11AM–7PMMonday 11AM–7PMTuesday 11AM–7PMWednesday 11AM–7PMThursday 11AM–7PMFriday 11AM–7PM
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27 reviews
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23 reviews
4 star
2 reviews
3 star
1 review
2 star
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1 star
1 review
Local retailer of performance, sport & urban electric bicycles, plus rentals & repairs.- Google
"Great service and a top notch selection of bikes."
"Amazing quality accessories - Super friendly"
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Matthew Higgins's profile photo
Matthew Higgins
3 weeks ago
Best place in the city to shop for an e-bike. Great service and a top notch selection of bikes. Spend some time test riding a handful of bikes here and ride it up some of the steepest hills in SF to get a good idea of how great these products are for commuting and getting around the city quickly. After shopping around at a few other bike shops, the amount of education and patience from the staff before making a big purchase is unmatched. Every time I bring my bike in for service, they are very professional and accommodating. Best small business experience in the city. The bikes are great too!
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Lev Osherovich
4 months ago
Superb high end bike shop specializing in sleek European electric bikes and their accoutrement. Behind the retail front end is a full service mechanics' shop, good for fixing regular or electric bike woes. Staff is incredibly helpful and knowledgeable about everything to do with e-bikes--- the family that runs the shop are true pioneers and evangelists for e-biking. In short, this is the place to go for all things e-bike in San Francisco.
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Evan Nelson
a year ago
My girlfriend and I rented electric bicycles from The New Wheel while we were visiting SF one weekend. The staff working there was incredibly helpful as they made sure the bikes fit properly, we had helmets that were properly sized, and even gave us a map with recommended routes and sights to see! Riding the bikes was incredible. They are so quiet you forget that you're on an E-bike -until you hit a hill. Then, suddenly your legs become pistons on unconquerable strength powering past children, the elderly and even self-righteous hipsters on any incline. We rode up Telegraph Hill to Coit Tower with ease, cruised along the Embarcadero in style, and zoomed our way over the Golden Gate and back to the Presidio without breaking a sweat! When we had returned to the store after a full day of biking, we still had about 50% battery remaining, a testament to how efficient and advanced these machines are. If you want to see a beautiful city on a an elegant machine, I cannot recommend a better method.
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Wolf S
2 years ago
Before visiting San Francisco I did some research about bike stores /rentals. After reading so many great customer reviews about Karen and Brett's store "The New Wheel" I booked a Stromer from Germany. These people obviously love what they do. For nearly one week I rode the bike not only all over the city more than once:-) I went even to the Muir Woods! and made it with ONE battery charge back to downtown!! Another day I rode over Angel Island. From there went to Tiburon and all the way back to Conzelman Road! I lost one security cable -lock and Karen even didn't charge me for that! Take a spare battery and enjoy unlimited tours throughout your day. I highly recommend this store for excellent customer service and high quality well maintained bikes Thank you Karen, Matt, Brett and Dad:-)"
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Peter Epstein
2 weeks ago
Good selection of European e-bikes, including mid-drive models, high end models that go faster, and cargo bikes for families. Really good accessories too. Knowledgeable friendly staff will take you on a test ride to introduce you to the joy of e-biking, and help you pick the best bike for your needs. Stop driving and start e-biking!
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Butikapa Maytime
11 months ago
Bought my electric bike here last year, and couldn't be happier with it! The staff at New Wheel are excellent, and when I brought in my bike for a service issue recently, they went above and beyond the call of duty taking care of it. Top notch all around!
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Patrick Kennedy
a year ago
Knowledgeable, helpful, and low key. Excellent service. A pleasure to work with, and onto something very exciting. We are lucky to have them in our city.
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reverend gaddy
a year ago
They've done a lot of work for me. I've always been pleased by their ability and their professional, friendly demeanor. If you want premium work on your bike (e-bike or otherwise) I'd highly recommend them.


Our annual Demo Bike Sale is happening.
Our 2016 Demo Bike Sale is a great place to get a lightly used demo bike, serviced weekly by our qualified mechanics, for up to 38% off of the regular price. Get All The Perks of Buying New With a demo bike from The New Wheel, you get the full manufacturer’s warranty, plus 6 months of free tune-ups on your new bike. Service memberships can be added to your purchase with benefits like 24/7 roadside assistance and free flat fixes. How It ...
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The optimistic apartment complex.  Zero car parking spaces, easy to fit your bike on your balcony.
There's a lot to learn from the Cykelhuset Oboy! in Malmo. There is!
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Mother + daughter find a connection through e-bikes in this story about growing older while staying young at heart from +BICYCLING magazine 
How my mom proved there's no wrong way to fall in love with cycling
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Austin sees the value of e-bikes in city planning.
Mayor Steve Adler and Council Members Ann Kitchen, Leslie Pool and Sabino ‘Pio’ Renteria joined representatives with BikeTexas Monday at the Austin City Hall to unveil 25 electric bikes.
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Let's take a second to nerd out about the future of e-bikes...

"The evolution of the North American market is highlighted by the trend from lower-priced e-bikes to high-quality and high-performance electric mobility devices."
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We're here to teach and inspire. Our unique Guided Test Rides are the quickest way to learn about modern E-bike technology.

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+Faraday Bicycles profiled in +Forbes 
Already massive in China and popular in Europe, electric bikes are making inroads in the U.S. An MIT engineer thinks his throwback design will win over city dwellers.
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Our first non-electric bike brand. +Brompton Bicycle Ltd.
Okay, we hope this isn’t too awkward. The New Wheel Electric Bicycles would like to welcome it’s newest brand…Brompton (Folding) Bikes. Yep, it’s true. We just signed our first non-electric bike brand. Well, technically our first not-quite-yet-electric bike brand. It’s no secret that Brompton is working on an electric folding bike solution, but in true Brompton form, they aren’t simply tossing on a motor and a battery and calling it done...
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Go Ravi! See you in San Francisco!
Student Ravi Kempaiah will attempt to set a new Guinness World Record by riding his e-bike from Wisconsin to California with a few stops at National Parks along the way.
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Ravi Kempaiah is riding 5000 mi from Stromer's HQ in San Diego to Wisconsin (in about 30 days). If he succeeds, he will set a ‪#‎worldrecord‬
Ravi Kempaiah is aiming to ride 5,000 miles on an electric bike across the U.S. as part of a world record attempt.
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