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The Midland Hotel, Castlemaine
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Boutique hotel accommodation
Boutique hotel accommodation

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Midland Hotel
Castlemaine Jazz Jam No.48,
from 2-5pm on Sunday 7 May 2017.
Free entry.
Relaxevoo at the exotic Maurocco Bar.
Sing, play or sit back and listen to some great music...
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You may be interested in The Midland's story.

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Why you should not book any accommodation with an Online Travel Agent

Sure, they provide a small service, but you and everyone else, are paying up to 25% more for that.

What are Internet/Online Travel Agents?
"Examples of the Beasts are: Booking.com, Trivago, Expedia. Agoda, Whatif
and a host of other sites that have jumped on the bandwagon of easy money.

It is a con.

You book with them because you have been conditioned into thinking that you will get the best hotel for the best price.
They may even deliver on their promise.
But how can you be sure when their real criteria is to make the deal.
Their purpose is to insinuated themselves between you and the hotel and to take their sizeable commission.
You may not mind them taking something for relieving you of the task of finding a hotel room
but what would you consider reasonable.
Because in reality you are paying. The hotel is not. Would you pay 25% of the booking??
I personally enjoy looking for the right hotel and would not pay the 25%.



Once their system is set up, they do none of the work but collect sometimes, up to 30% of the money that you pay for a hotel stay.
That is why so many players have tried to enter the field.

It is money for jam.

They have no real running costs, no shopfront and very few staff for the amount of income generated.
It is literally billions of dollars worth of income for just keeping their programs on line.
In 2015, 84 % of hotel bookings, world wide, were made through these Agencies. That is a huge amount of money.
Their only major cost is the self serving promotion of themselves to keep themselves between the customer and the actual service provider.
That is why they are constantly elbowing their way onto your television screen and bombarding you with popups on your PC.
The business that actually does the work and provides a real service in the real world has to add that cost to their tariff.
And so the overall cost of hotel stays worldwide increases. The cost must be passed on to the customers,
for hotels are not going to work for nothing.
And all grown ups know that in this world there ain't nuffin for nuffin, unless it is a con.

And so the big picture is that these OTAs promote themselves as getting each individual customer a better deal
but because all hotel costs go up, the better deal is where it would have been if the OTAs were out of the picture.
People believe that it is a better deal because they are told by the constant marketing.

But by dealing with the hotel itself you can often get a better deal and you keep hotel prices down
by not dealing with, what is effectively, the parasites in the system.
What the OTAs work on is the advertised internet price of a hotel room but you should talk to the hotel itself.

Hotels are now trapped into staying with their parasites.
Initially, because they gained some advantage over their competitors they were happy to feed the beast;

and after all it is the customers money. But now that nearly all hotels have their beasts, the competitive advantage is gone.
The hotels are trapped, sometimes fully dependent on their parasites and so cannot leave them.
It was a bit like drug dealers giving the first few "samples" for free and then, when hooked, the screw starts to turn.
The parasites now have all the power and dictate the terms and the commission. It is a brave hotel that steps outside of the system.

But if all the parasites were magically removed all at once, (which is not going to happen)
the system would still work, but 25% of the money would not be needed.
Your money.


1. So book directly with the hotel and help the dependent hotels kick their addiction.
2. Support the brave and proud independents that never succumbed.

Copyright © 2016 "themidland.com.au" All rights reserved
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The Maurocco @ The Midland Hotel Is hosting a book launch on this Sunday 23/10/2016.
The author, Katherine E. Seppings says:

Love and Death in Castlemaine
is a collection of my poems about my life in and around Castlemaine since the early 1980s, in a tribute to the goldfields and to those I have loved, and lost.
Sue King-Smith, poet, writer, and previous chief editor at Melbourne Poets Union,
will launch my chapbook – during the inaugural Castlemaine Poetry Festival.
The event is also a celebration of Mark Time Books, the publisher of the chapbook series, and there will be readings from central Victorian Mark Time poets – Ross Donlon, Tru S Dowling, Sue Gillett, Ann de Hugard, Rob Wallis, and Sue King-Smith.

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Maurocco for Men @ The Midland.
Ann has been restocked with the latest  David Smith shirts.
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2014-11-10
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