Do you know your customers as Individuals? You Should!
Many digital marketers and business leaders find it easy to talk about the buzzwords, key technologies and popular social marketing, data and analytics technologies and happenings. We write about them. We tweet about them. We even present concepts at events and training workshops to teach others.
Unfortunately despite how much noise there is out there about some of these important foundational business technologies, best practices, processes and methodologies, there is still a lack of substance.
I recently attended the Teradata OneFest in Las Vegas, Nevada. It was an inspiring two days that brought together digital marketers and technology enthusiasts from around the globe.
We spent two days digging into the concept of individualized marketing and how we can leverage data and analytics to better know and service our customer.
It was inspiring as the conversations were not filled with bits and bytes of technical jargon, but instead focused on conversations and information geared around customer intimacy and creating the best customer experiences possible.
As Ray Wang stated during his breakout presentation, digital Darwinism isn’t going to be kind to those who wait. During his keynote, Brian Solis explained why innovation begins with an idea of how to improve something that may or may not be broken. True transformation is driven by a higher purpose. I couldn’t agree with this more.
Read More at: http://bit.ly/1Gm9Te1#ONEfest
, #Teradata #CustomerExperience