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The Inbound Marketing Company
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Search Engine Optimisation or SEO – perhaps just reading those words makes your palms sweat and your head feel dizzy. As a small business owner, it’s easy to become overwhelmed by the world of marketing and particularly SEO, and for good reason. Just in 2017 alone there have been 8 Google algorithm updates. In this article, we are going to offer you simple SEO tips to help keep give your business the best leg up when it comes to the mystical world of SEO. Read more

https://hubs.ly/H08RBFD0
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Research from the Demand Gen Report shows 67% of B2B marketers say they see at least a 10% increase in sales opportunities through lead nurturing, with 15% seeing opportunities increase by 30% or more.

https://hubs.ly/H09gQQ60
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Blogging is a great tactic for Small Business to show up higher in search results. Read how to blog effectively here.

https://hubs.ly/H08VWN40
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Using relevant hashtags allows your buyers to find you, and for you to find them. Read more

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What is Social Media Advertising? Before I get into incorporating paid ads into your social media strategy, it’s important to understand what social media ads are – because they definitely can vary! Basically, a social media ad is any type of paid content on a social media platform. A social media ad can range from a one-off promoted Tweet or Facebook post, to a lead generation campaign that includes multiple ads over a longer period of time, these will typically have quite large advertising budgets and engaging, creative ads. Furthermore, each social network offers different types of ad options. Learn more


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Research from HubSpot has found that those who use marketing automation receive twice as many leads than those who use mass email software. If you’re not already using marketing automation, now’s the time to start.

https://hubs.ly/H08Bx6G0
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To create content your buyers will love you need to understand the buying process and what’s important to them at each stage. During the early stage its important you don’t talk about your brand but provide answers and solutions to their needs.

https://hubs.ly/H091K7S0
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Here’s a free and a fee-based marketing analysis and reporting tool you may find helpful to measure the effectiveness of your marketing.

https://hubs.ly/H08FJCB0
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