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Thamina Christensen
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Thamina Christensen

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At the Eloqua Experience conference (#EE12) in November, I was shocked at the stats confronting businesses.
—Two-thirds of CMOs believe marketing ROI will be their top effectiveness measurement by 2015.
—Effective use of sales intelligence increases revenue productivity per sales rep by 17%.
—90% of the data in the world today was created in the last two years.

All of us are bombarded with data: sales, marketing, finance, operations, and more. Yet divisions about that “one version” often occur between and even within departments.

How can you measure ROI if sales and marketing disagree on what qualifies as a lead and where that lead came from? How can the use of sales intelligence increase if your CRM and marketing automation systems are not integrated and streamlined with the digital body language of the customer?

How accurate can all your data be if team members are allowed to massage the numbers and deliver altered reports? Even Stanford Business School researchers noted, “Managers are inevitably less likely to disclose bad news than good news.”

In this world of business intelligence and uncertain economic times, having “One View of the Truth” and a culture of transparency is paramount to the success of a company. No more hiding behind the data. No more fudging the numbers. No more.

How do you create this transparent culture?
—Be willing to accept the bad news along with the good.
—Use technology that provides complete and up-to-date data.
—Make data widely available to everyone in the company.

Creating this cultural shift is not easy, but it’s vital to the life of businesses. Having all your data in one place will enable CMOs to accurately generate positive ROI, help sales effectively capture that needed sales intelligence, and make sure all that new data you’re generating is real-time and reliable.
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Thamina Christensen

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Agree. Agree. Agree. "Too many education reformers have come to see test scores as the goal of learning, rather than as an instrument for assessing student understanding...In practice, test scores are not being used for diagnostic purposes but as a clumsy and myopic way to evaluate (and penalize) American schools, teachers, and students."
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Thamina Christensen

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Love working for this company!
Domo originally shared:
 
Business intelligence startup Domo lands another top investor with Institutional Venture Partners (IVP).
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Thanks! It has been such a great learning experience and a fun ride!
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Thamina Christensen

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Marketing Team Hangout
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Thamina Christensen

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More great news about business intelligence company Domo.
Domo originally shared:
 
“This is a pretty straightforward investment thesis,” said IVP general partner Todd Chaffee. “It’s called Josh James.”
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Have her in circles
346 people
Spencer Hill's profile photo
Merritt Aho's profile photo
Stacie Aho's profile photo
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Nathan Perry's profile photo
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Social Media Manager for Domo; Avid fan of Broadway music; Believes in the impossible; Hopeful beyond all reason
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The Mormon Bachelorette: { DATE #6: Daniel Woolston }
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It was fun to find a familiar face on my doorstep tonight. Daniel and I had met in February at a Valentine's party. I knew most everyone