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Tery Spataro
Works at Gilbert Geekery
Attended Regis University
Lives in Gilbert, AZ 85298
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Tery Spataro

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My latest post for IEET. What happens when we become so connected.
http://ieet.org/index.php/IEET/more/spataro20150115
If you attended CES 2015, you probably found it was stuffed with the excitement of connected devices, homes, cars, robots and even drones! While record numbers of attendees embarked on CES 2015, I observed every few seconds Twitter buzzing with enthusiasm and wonder for automating routines and tasks will improve our lives. This year’s conference let us in on what is and what will be our future, – at least our future for the next few years. My obs...
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Tery Spataro

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That's fun!
 
Ladies & gentlemen -- the Drone Band...

...playing a medley of classic tunes. 
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Tery Spataro

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Tery Spataro

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Tery Spataro

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My latest paper published by the Institute of Ethics & Emerging Technology [IEET] provides a simplified explanation of #transhumanism for everyone. Let me know what you think.
http://ieet.org/index.php/IEET/more/spataro20141024

I will attempt to take the fear out of the future, by giving Transhumanism a digestible definition, while at the same time offering a cautionary note. As an educator, technologist and ethicist, I feel I have a social obligation to provide a rationale for understanding Transhumanism for those people who have questions about our natural evolution and for younger generations who are embracing technology but want know there is a brighter future.
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Millennials watching Abbott & Lou Costello's "Who's One First" for the very first time - Whoa comedy that is still fresh 76 years later. 
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My latest post for Smart Insights. Helping Retailers use digital in 2015.
How will Webrooming and Showrooming evolve this year? The Holiday season has just past, while for some the numbers are still being tallied on whether or not end of year festivities were successful,...
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Retail innovation - how to bring your store to life with technology. My first eBook published by Smart Insights, "Re-imagining In-Store Retail" - in this guide I show how to plan for the best best integrated experience while giving your customers what they need and desire during their shopping experience. 
Creating a strategy for integrated in-store digital retail 'Consumers are 'center stage' in their relationships with retailers. The idea that a bricks and mortar store can simply 'pile it high and ...
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Must watch! Brilliant and revealing discussion on Transhumanism. 
Support the IEET. The IEET is a 501(c)3 non-profit, tax-exempt organization registered in the State of Connecticut in the United States. Please give as you are able, and help support our work for a brighter future. Search the IEET Subscribe and Contribute to: Technoprogressive? BioConservative?
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Ice skating Bryant Park
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What a beautiful night! Did you put skates on? Thanks for sharing.
 
Harold C Price home designed by Frank Lloyd Wright. This is my favorite FLW home.
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Tery Spataro

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Up up and almost away
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People
Have her in circles
799 people
Mike Godwin's profile photo
Rabiu Halilu's profile photo
Mehr Usman's profile photo
Dong Vu's profile photo
Abi Wicaksono's profile photo
Thomas Norman's profile photo
Kyle Shannon's profile photo
Mikita Westfield's profile photo
Zach Knaus's profile photo
Work
Occupation
Pioneer, Entrepreneur, Digital Strategist, Tech Marketer, Professor, Inventor, Investor
Skills
Tech Marketing Strategy, Human Design, consumer research, competitor analysis, strategy
Employment
  • Gilbert Geekery
    Chief Experience Officer, present
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Gilbert, AZ 85298
Story
Tagline
Strategy for Human Design. entrepreneur, futurist, digital strategist, behaviorist, author, researcher, investor, advisor, mentor and professor.
Introduction

Tery Spataro is a widely known and respected digital/tech entrepreneur.  Net and tech pioneer since 1986, she started one of New York City's first digital marketing firms and has [co] & founded 7 other tech companies. 

The Gilbert Geekery combines tech marketing, startup accelerator and social investing firm to improve the human condition and make the world more sustainable.

She's known for being inspirational, visionary, creative, thought-provoking, entrepreneurial, and collaborative

Tery is passionate about everything she does. Known for creating a framework for digital marketing strategy and using digital research, which helped many brands understand the role digital plays in their marketing and communications efforts. She continues to develop successful engaging promotional strategies and delivering value to customers, organizations, and stakeholders.

She holds a strong ethical and social commitment to her clients and their customers. Tery wields over two decades of experience in digital and traditional marketing communications.

Recognizing the need for digital to be in physical space, Tery helped to transform in store the in store experience by providing experiential strategies for Bloomingdale's, Sally Hansen, Nine West, Novartis, Whole Foods Market. 

She's provided digital strategies for Johnson & Johnson, SC Johnson, Volve Car NA, L'Oreal Cosmetics, Clairol, Reebok, Hormel Foods, Bureau of Engraving and Printing, Allstate, Celestial Seasonings, Warner Brothers, Jose Cuervo, Nestle Waters, and Char-Broil. 

She has held executive roles with Burson Marsteller, R/GA, Ogilvy Worldwide, Blue Dingo, Wunderman, and Edelman. 

No stranger to entrepreneurial life, Tery founded, self-funded, and operated 5 businesses: Stir Associates, a premier Silicon Alley interactive marketing firm; Accents By Allison, an eCommerce business based in Phoenix; and Mind Arrays, a global marketing consulting firm; On-The-Edge, e-voice greeting and ecard service. Tery co-founded and works at Orange Insights addressing the need for stronger digital research and strategic planning. 

From 1998-2003, Tery worked with well known advertising agency investors. She helped the Tempus Group buy and combine 5 US based digital marketing agencies to form the Outrider Group. In addition she helped secure funding for 7 digital start-up businesses.  

A recognized community leader, Tery has provided guidance and advice to new entrepreneurs and served on several advisory boards. Throughout the years she lectured at universities and international conferences providing valuable thought leadership and is quoted in books and articles about business and marketing.

Tery is an affiliate professor at Regis University and designed the digital curriculum for MBA program, Digital Strategy and Promotion. She authored and illustrated her first book, "The Other Side of the Box", a thought-provoking perception book.

Along with Aliza Sherman, Tery co-founded The Women’s Internet History Project, a historical platform, which will portray the stories and accomplishments of women internet pioneers, serve as inspiration and education. 

Authored and acknowledge in:

      Authored. (2015). “You are the Master of Your Connected Universe”. IEET.

      Authored. (2015). “How will Webrooming and Showrooming evolve this year?”. Smart Insights. Blog post.

      Authored. (2014). “Reimagining the In-Store Digital Retail Experience”. Smart Insights. E-Book.

      Authored. (2014) “The digital future for retail”. Smart Insights. Blog post.

   Authored. (2014) “Creating effective in-store digital retail experiences”. Smart Insights.

   Featured Author. (2014) “CES: The Thoroughly Connected Human”, for Kiteba.

   Featured Multimedia. (2013) “Confluence: Man with Machine”. Institute for Ethics and Emerging Technologies.

      Seeborg, Kit, Meyer, Andrea. (2013) “Present Yourself: Using Slideshare to Grow Your Business

      Featured Multimedia. (2013) “The Future is Now: Humans at the Confluence of Technology and Environment”, Institute for Ethics and Emerging Technologies.

Featured in articles – Wired Magazine, CMP Netguide, TechWeb, Local Business New York, Web Techniques, @NY, Delphi Forum, I-World, Hamburg Television, Hamburg Business News, New York Times, MSNBC, CyberScene, and AlleyCat News.

Northeastern University and Blackbone Media, included Daily Eats in the 2006 study on "Successful Blogs".  

Served as keynote speaker, judge, panelist and/or moderator, chair for: Chicago Social Media Breakfast; Direct Marketing Association; International EMMA and Hamburg New Media @ Work; Albertus Magnus College, Executive MBA Program; NYU Stern Executive MBA Program; New York City Law Association; Internet World; Andersen Consulting; International Radio & Television Society, IBM, CMG WebGrrls;  Phoenix-NAWBO.

Personal Life

Tery was raised in small town of Wolcott, CT, originally born in Waterbury, CT. She's lived in Tarrytown, New Canaan, New Haven,  Brooklyn, Manhattan, Tempe, Chandler, London, Chicago, Boulder and Gilbert [AZ].

She's the first born of 4. She officially changed her name from Theresa Ann to Tery in her teens because it was more streamlined, non-gender specific, and easier to spell.

As a child, strategic games were played in her household. Her father taught her how to play chess, her grandfather on her mother's side, taught her how to play poker. 

She enjoyed art, archery, shooting, fencing, dance. Favorite subjects were science and art.

Her father was a police officer with Wolcott Police Department, her mother was manager of Citytrust bank [now Chase bank] in Waterbury.

At the age of 9, Tery started a local paper for her street. She organized the kids on the street who helped produce the hand written and drawn paper. The street paper sold for $0.25 a paper. 

In addition, to finding a kid's media company, she and her neighbors would write and produce elaborate plays for the neighbors.

Academic tests scores would not deter her from pursuing her goal of becoming a graphic designer and illustrator, though she could have pursued other options.

Her first interaction with digital for fun was with the Atari 2600 in 1978 days, weeks, months of playing backgammon, Pac-Man, and Mario Brothers. 

Her first encounter with a computer was a Commodore 64 in 1982. Tom, her brother was learning to program and wrote a program for an animated graphic to haunt their sister Joanne. Tery felt a twinge to learn this new world.

In undergrad in 1984, she tried wordprocessing and quickly got bored. By time she went to grad school in 1986, ready to pursue a MFA she was ready to learn the computer. It was Caroline Kavanagh, who taught her a few things on Mac in exchange for Tery to teach her how to spec type. For Tery, the Mac was love at first byte. She spent time learning as many graphic design programs as possible. Trying programs like Adobe Photoshop before release. The computer was liberating! Caroline Kavanagh became a successful brilliant graphic designer. Tery hired her for web design projects.

She deeply admires her family's entrepreneurial roots. Her grandfather, Al Ricciardi's family farmed. Her grandmother, Grace Ricciardi earned more money than her grandfather -Grace worked for Uniroyal. Elaine Ricciardi founded Pathfinder, group home dedicated to adults with special needs. My cousin, Carla Schneider created, design a profitable product, the WubbaNub baby pacifier. 

In 1990, she and her family experienced the horrible loss of her brother, Tony [funeral director], who was the first documented case of HIV contraction from embalming. This tragic loss profoundly caused Tery to rethink life, legacy, digital, information, knowledge and the future - living to improve society, environment with the use of technology. 

Tery has always drawn from her vast education, experience and risks. She provides awareness of implications that digital/technology will have on the future, humans, and the environment. To stress that we take a mindful, human and environmental centric approach to creating technology. She knows we will merge with machines but will we build into our programs the sensitivity toward the environment.




Bragging rights
MBA Regis University, BFA Albertus Magnus College, Founding Member WWWAC, Mentor Leeds School of Business [CU], self funded her businesses and self funded her higher education
Education
  • Regis University
    MBA-marketing
Basic Information
Gender
Female
Other names
Theresa Ann
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