- Gilbert GeekeryChief Experience Officer, present
Tery Spataro is a widely known and respected digital/tech entrepreneur. Net and tech pioneer since 1986, she started one of New York City's first digital marketing firms and has [co] & founded 7 other tech companies.
The Gilbert Geekery combines tech marketing, startup accelerator and social investing firm to improve the human condition and make the world more sustainable.
She's known for being inspirational, visionary, creative, thought-provoking, entrepreneurial, and collaborative
She has held executive roles with Burson Marsteller, R/GA, Ogilvy Worldwide, Blue Dingo, Wunderman, and Edelman.
No stranger to entrepreneurial life, Tery founded, self-funded, and operated 5 businesses: Stir Associates, a premier Silicon Alley interactive marketing firm; Accents By Allison, an eCommerce business based in Phoenix; and Mind Arrays, a global marketing consulting firm; On-The-Edge, e-voice greeting and ecard service. Tery co-founded and works at Orange Insights addressing the need for stronger digital research and strategic planning.
From 1998-2003, Tery worked with well known advertising agency investors. She helped the Tempus Group buy and combine 5 US based digital marketing agencies to form the Outrider Group. In addition she helped secure funding for 7 digital start-up businesses.
A recognized community leader, Tery has provided guidance and advice to new entrepreneurs and served on several advisory boards. Throughout the years she lectured at universities and international conferences providing valuable thought leadership and is quoted in books and articles about business and marketing.
Tery is an affiliate professor at Regis University and designed the digital curriculum for MBA program, Digital Strategy and Promotion. She authored and illustrated her first book, "The Other Side of the Box", a thought-provoking perception book.
Along with Aliza Sherman, Tery co-founded The Women’s Internet History Project, a historical platform, which will portray the stories and accomplishments of women internet pioneers, serve as inspiration and education.
Authored and acknowledge in:
Sobel, Bill. (2015). You Have to Know What Your Customers Want. CMSWire. Interview.
Kingsbury, Eric. (2015). You Have Been Inventoried. Kiteba. Partnered on exhibit for ASU Emerge.
Guarriello, Tom. (2015). Episode 3: Conversation with Tery Spataro. RoboPsych. Podcast Interview.
Co-Authored. (2015). Marsala, a reflection on the spirit of the times. ATOMdesign
Co-Authored. (2015). Our Connected Universe, POV on CES 2015. ATOMdesign. Slideshare.
Authored. (2015). You are the Master of Your Connected Universe. IEET.
Authored. (2015). How will Webrooming and Showrooming evolve this year?. Smart Insights. Blog post.
Authored. (2014). Reimagining the In-Store Digital Retail Experience. Smart Insights. E-Book.
Authored. (2014) The digital future for retail. Smart Insights. Blog post.
Authored. (2014) Creating effective in-store digital retail experiences. Smart Insights.
Featured Author. (2014) CES: The Thoroughly Connected Human, for Kiteba.
Featured Multimedia. (2013) Confluence: Man with Machine. Institute for Ethics and Emerging Technologies.
Seeborg, Kit, Meyer, Andrea. (2013) Present Yourself: Using Slideshare to Grow Your Business.
Featured Multimedia. (2013) The Future is Now: Humans at the Confluence of Technology and Environment, Institute for Ethics and Emerging Technologies.
Fou, Augustine. (March 29, 2012). Digital Strategy and How to Tell if Your Agency Has Any. ClickZ.
Kutchera, Joe. (2011). Latino Link. Paramount Market Publishing.
Straw, Joe. (February 2, 2011). Social Media Humanitarian Side. Security Management.
SlideShare Presentation of the Day: Community during Crisis. (September, 2010). Analysis of the social media usage by the community during the Boulder fire.
Kirchner, Lauren. (September 30, 2010). Tweeting a Wildfire. Columbia Journalism Review.
Sherman Risdahl, Aliza. (2006). The Everything Blogging Book. Adams Media Corporation. Provided case studies.
Taylor, David, Terhune, Alyse D. (2000).Doing eBusiness: Thriving in an Electronic Marketplace. Acknowledgments.
Frenza, J.P. (1999). Buying Web Services, Wiley & Sons.
Pulitzer, Courtney. (April, 1999). The Women of Silicon Alley Alleycat News.
Little, Chad M. (1994). Becoming a Computer Artist SAMS Publishing.
Featured in articles – Wired Magazine, CMP Netguide, TechWeb, Local Business New York, Web Techniques, @NY, Delphi Forum, I-World, Hamburg Television, Hamburg Business News, New York Times, MSNBC, CyberScene, and AlleyCat News.
Northeastern University and Blackbone Media, included Daily Eats in the 2006 study on "Successful Blogs".
Served as keynote speaker, judge, panelist and/or moderator, chair for: Chicago Social Media Breakfast; Direct Marketing Association; International EMMA and Hamburg New Media @ Work; Albertus Magnus College, Executive MBA Program; NYU Stern Executive MBA Program; New York City Law Association; Internet World; Andersen Consulting; International Radio & Television Society, IBM, CMG WebGrrls; Phoenix-NAWBO.
Tery was raised in small town of Wolcott, CT, originally born in Waterbury, CT. She's lived in Tarrytown, New Canaan, New Haven, Brooklyn, Manhattan, Tempe, Chandler, London, Chicago, Boulder and Gilbert [AZ].
She's the first born of 4. She officially changed her name from Theresa Ann to Tery in her teens because it was more streamlined, non-gender specific, and easier to spell.
As a child, strategic games were played in her household. Her father taught her how to play chess, her grandfather on her mother's side, taught her how to play poker.
She enjoyed art, archery, shooting, fencing, dance. Favorite subjects were science and art.
Her father was a police officer with Wolcott Police Department, her mother was manager of Citytrust bank [now Chase bank] in Waterbury.
At the age of 9, Tery started a local paper for her street. She organized the kids on the street who helped produce the hand written and drawn paper. The street paper sold for $0.25 a paper.
In addition, to finding a kid's media company, she and her neighbors would write and produce elaborate plays for the neighbors.
Academic tests scores would not deter her from pursuing her goal of becoming a graphic designer and illustrator, though she could have pursued other options.
Her first interaction with digital for fun was with the Atari 2600 in 1978 days, weeks, months of playing backgammon, Pac-Man, and Mario Brothers.
Her first encounter with a computer was a Commodore 64 in 1982. Tom, her brother was learning to program and wrote a program for an animated graphic to haunt their sister Joanne. Tery felt a twinge to learn this new world.
In undergrad in 1984, she tried wordprocessing and quickly got bored. By time she went to grad school in 1986, ready to pursue a MFA she was ready to learn the computer. It was Caroline Kavanagh, who taught her a few things on Mac in exchange for Tery to teach her how to spec type. For Tery, the Mac was love at first byte. She spent time learning as many graphic design programs as possible. Trying programs like Adobe Photoshop before release. The computer was liberating! Caroline Kavanagh became a successful brilliant graphic designer. Tery hired her for web design projects.
She deeply admires her family's entrepreneurial roots. Her grandfather, Al Ricciardi's family farmed. Her grandmother, Grace Ricciardi earned more money than her grandfather -Grace worked for Uniroyal. Elaine Ricciardi founded Pathfinder, group home dedicated to adults with special needs. My cousin, Carla Schneider created, design a profitable product, the WubbaNub baby pacifier.
In 1990, she and her family experienced the horrible loss of her brother, Tony [funeral director], who was the first documented case of HIV contraction from embalming. This tragic loss profoundly caused Tery to rethink life, legacy, digital, information, knowledge and the future - living to improve society, environment with the use of technology.
Tery has always drawn from her vast education, experience and risks. She provides awareness of implications that digital/technology will have on the future, humans, and the environment. To stress that we take a mindful, human and environmental centric approach to creating technology. She knows we will merge with machines but will we build into our programs the sensitivity toward the environment.
- Regis UniversityMBA-marketing