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Tery Spataro
Works at Gilbert Geekery
Attended Regis University
Lives in Gilbert, AZ 85298
1,213 followers|704,787 views
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Tery Spataro

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Great choice!
Pearl Mackie has been named the new "Doctor Who" companion, starring alongside Peter Capaldi's Time Lord in the Tardis, replacing Jenna Coleman,
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Tery Spataro

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Insightful study we conducted on millennials and their thoughts on the bank of the future.
Millennials may be disrupting every institution including banking, but in responding, bankers shouldn’t automatically believe every popular myth being purported
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5 questions for banks: Are you ready to offer a mobile wallet?
If you offer your customers a bank-branded mobile wallet, more than half (51%) would be likely or very likely to use it. That’s just part of the good news CCG Catalyst uncovered in The Age of Mobile Wallets: What Banks Need to Know When Considering the Creation of a Bank-Branded Mobile Wallet, our survey of …
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Bank Labs: Where ideas come to life to change the business of banking.
Not only for scientific exploration, labs today serve many purposes and utilize a variety of methods to conduct research and experimentation. Taking a cue from the scientific community, when the la...
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Don't wait to have the future invented, banks need to create their future! Paul Schaus, CCG Catalyst offers compelling advice to banks. #bankinnovation  
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Tery Spataro

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Exciting new for CCG Catalyst! We launched the Catalyst Pro Group this week, which provides research & educational labs for banks & fintechs.
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We are on the verge of seeing a new wave of advances in computerized, robotic and Internet-connected technologies to help older adults stay at home longer.
As the elderly population grows, alarms are being raised at how society is going to help contribute to their care. Dr. Naira Hovakimyan's solution to this
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Wondering about mobile wallet usage, CCG Catalyst did a recent study to understand the US consumer behavior with mobile wallets and whether they would use a bank mobile wallet.
A recent study conducted by management consulting company CCG Catalyst has found that more than half of US consumers will likely use bank-offered mobile wallet if their bank will have one.
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Biometrics no longer part of science fiction. Great piece by Paul Schaus for CCG Catalyst. 
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Beautiful and heart warming discussion between father and son! So proud of Rick and Ashton Colby! <3
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People
In her circles
433 people
Have her in circles
1,213 people
Junior A. Golson's profile photo
sameer aryan's profile photo
Vinay Sarawagi's profile photo
Ivy Eberhart's profile photo
Jeremy Pepper's profile photo
John Heymach's profile photo
Renee Edelman's profile photo
MUHD SALEH ABDULLAHI's profile photo
Jamil Abdo's profile photo
Work
Occupation
Pioneer, Entrepreneur, Digital Strategist, Tech Marketer, Professor, Inventor, Investor
Skills
Tech Marketing Strategy, Human Design, consumer research, competitor analysis, strategy
Employment
  • Gilbert Geekery
    Chief Experience Officer, present
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Gilbert, AZ 85298
Story
Tagline
Strategy for Human Design. entrepreneur, futurist, digital strategist, behaviorist, author, researcher, investor, advisor, mentor and professor.
Introduction

Tery Spataro is a widely known and respected digital/tech entrepreneur. Net and tech pioneer since 1986, she started one of New York City's first digital marketing firms and has [co] & founded 7 other tech companies. 

The Gilbert Geekery combines tech marketing, startup accelerator and social investing firm to improve the human condition and make the world more sustainable.

She's known for being inspirational, visionary, creative, thought-provoking, entrepreneurial, and collaborative

Tery is passionate about everything she does. Known for creating a framework for digital marketing strategy and using digital research, which helped many brands understand the role digital plays in their marketing and communications efforts. She continues to develop successful engaging promotional strategies and delivering value to customers, organizations, and stakeholders.

She holds a strong ethical and social commitment to her clients and their customers. Tery wields over two decades of experience in digital and traditional marketing communications.

Recognizing the need for digital to be in physical space, Tery helped to transform in store the in store experience by providing experiential strategies for Bloomingdale's, Sally Hansen, Nine West, Novartis, Whole Foods Market. 

She's provided digital strategies for Johnson & Johnson, SC Johnson, Volve Car NA, L'Oreal Cosmetics, Clairol, Reebok, Hormel Foods, Bureau of Engraving and Printing, Allstate, Celestial Seasonings, Warner Brothers, Jose Cuervo, Nestle Waters, and Char-Broil. 

She has held executive roles with Burson Marsteller, R/GA, Ogilvy Worldwide, Blue Dingo, Wunderman, and Edelman. 

No stranger to entrepreneurial life, Tery founded, self-funded, and operated 5 businesses: Stir Associates, a premier Silicon Alley interactive marketing firm; Accents By Allison, an eCommerce business based in Phoenix; and Mind Arrays, a global marketing consulting firm; On-The-Edge, e-voice greeting and ecard service. Tery co-founded and works at Orange Insights addressing the need for stronger digital research and strategic planning. 

From 1998-2003, Tery worked with well known advertising agency investors. She helped the Tempus Group buy and combine 5 US based digital marketing agencies to form the Outrider Group. In addition she helped secure funding for 7 digital start-up businesses.  

A recognized community leader, Tery has provided guidance and advice to new entrepreneurs and served on several advisory boards. Throughout the years she lectured at universities and international conferences providing valuable thought leadership and is quoted in books and articles about business and marketing.

Tery is an affiliate professor at Regis University and designed the digital curriculum for MBA program, Digital Strategy and Promotion. She authored and illustrated her first book, "The Other Side of the Box", a thought-provoking perception book.

Along with Aliza Sherman, Tery co-founded The Women’s Internet History Project, a historical platform, which will portray the stories and accomplishments of women internet pioneers, serve as inspiration and education. 

Authored and acknowledge in:

Sobel, Bill. (2015). You Have to Know What Your Customers Want. CMSWire. Interview.

 Kingsbury, Eric. (2015). You Have Been Inventoried. Kiteba. Partnered on exhibit for ASU Emerge.

Guarriello, Tom. (2015). Episode 3: Conversation with Tery Spataro. RoboPsych. Podcast Interview.

Co-Authored. (2015). Marsala, a reflection on the spirit of the times. ATOMdesign

Co-Authored. (2015). Our Connected Universe, POV on CES 2015. ATOMdesign. Slideshare.

Authored. (2015). You are the Master of Your Connected Universe. IEET.

Authored. (2015). How will Webrooming and Showrooming evolve this year?. Smart Insights. Blog post.

Authored. (2014). Reimagining the In-Store Digital Retail Experience. Smart Insights. E-Book.

Authored. (2014) The digital future for retail. Smart Insights. Blog post.

Authored. (2014) Creating effective in-store digital retail experiences. Smart Insights.

Featured Author. (2014) CES: The Thoroughly Connected Human, for Kiteba.

Featured Multimedia. (2013) Confluence: Man with Machine. Institute for Ethics and Emerging Technologies.

Seeborg, Kit, Meyer, Andrea. (2013) Present Yourself: Using Slideshare to Grow Your Business.

Featured Multimedia. (2013) The Future is Now: Humans at the Confluence of Technology and Environment, Institute for Ethics and Emerging Technologies.

Fou, Augustine. (March 29, 2012). Digital Strategy and How to Tell if Your Agency Has Any. ClickZ.

Kutchera, Joe. (2011). Latino Link. Paramount Market Publishing. 

Straw, Joe. (February 2, 2011). Social Media Humanitarian Side. Security Management.

SlideShare Presentation of the Day: Community during Crisis. (September, 2010). Analysis of the social media usage by the community during the Boulder fire.  

Kirchner, Lauren. (September 30, 2010). Tweeting a Wildfire. Columbia Journalism Review

Anderson, Janna, Rainie, Lee. (July 2, 2010). The Future of Social Relations. Pew Internet & American Life Project. 

Sherman Risdahl, Aliza. (2006). The Everything Blogging Book. Adams Media Corporation. Provided case studies.

Taylor, David, Terhune, Alyse D. (2000).Doing eBusiness: Thriving in an Electronic Marketplace. Acknowledgments.

Frenza, J.P. (1999). Buying Web Services, Wiley & Sons. 

Pulitzer, Courtney. (April, 1999). The Women of Silicon Alley Alleycat News.

Little, Chad M. (1994). Becoming a Computer Artist SAMS Publishing.

Featured in articles – Wired Magazine, CMP Netguide, TechWeb, Local Business New York, Web Techniques, @NY, Delphi Forum, I-World, Hamburg Television, Hamburg Business News, New York Times, MSNBC, CyberScene, and AlleyCat News.

Northeastern University and Blackbone Media, included Daily Eats in the 2006 study on "Successful Blogs".  

Served as keynote speaker, judge, panelist and/or moderator, chair for: Chicago Social Media Breakfast; Direct Marketing Association; International EMMA and Hamburg New Media @ Work; Albertus Magnus College, Executive MBA Program; NYU Stern Executive MBA Program; New York City Law Association; Internet World; Andersen Consulting; International Radio & Television Society, IBM, CMG WebGrrls;  Phoenix-NAWBO.

Personal Life

Tery was raised in small town of Wolcott, CT, originally born in Waterbury, CT. She's lived in Tarrytown, New Canaan, New Haven,  Brooklyn, Manhattan, Tempe, Chandler, London, Chicago, Boulder and Gilbert [AZ].

She's the first born of 4. She officially changed her name from Theresa Ann to Tery in her teens because it was more streamlined, non-gender specific, and easier to spell.

As a child, strategic games were played in her household. Her father taught her how to play chess, her grandfather on her mother's side, taught her how to play poker. 

She enjoyed art, archery, shooting, fencing, dance. Favorite subjects were science and art.

Her father was a police officer with Wolcott Police Department, her mother was manager of Citytrust bank [now Chase bank] in Waterbury.

At the age of 9, Tery started a local paper for her street. She organized the kids on the street who helped produce the hand written and drawn paper. The street paper sold for $0.25 a paper. 

In addition, to finding a kid's media company, she and her neighbors would write and produce elaborate plays for the neighbors.

Academic tests scores would not deter her from pursuing her goal of becoming a graphic designer and illustrator, though she could have pursued other options.

Her first interaction with digital for fun was with the Atari 2600 in 1978 days, weeks, months of playing backgammon, Pac-Man, and Mario Brothers. 

Her first encounter with a computer was a Commodore 64 in 1982. Tom, her brother was learning to program and wrote a program for an animated graphic to haunt their sister Joanne. Tery felt a twinge to learn this new world.

In undergrad in 1984, she tried wordprocessing and quickly got bored. By time she went to grad school in 1986, ready to pursue a MFA she was ready to learn the computer. It was Caroline Kavanagh, who taught her a few things on Mac in exchange for Tery to teach her how to spec type. For Tery, the Mac was love at first byte. She spent time learning as many graphic design programs as possible. Trying programs like Adobe Photoshop before release. The computer was liberating! Caroline Kavanagh became a successful brilliant graphic designer. Tery hired her for web design projects.

She deeply admires her family's entrepreneurial roots. Her grandfather, Al Ricciardi's family farmed. Her grandmother, Grace Ricciardi earned more money than her grandfather -Grace worked for Uniroyal. Elaine Ricciardi founded Pathfinder, group home dedicated to adults with special needs. My cousin, Carla Schneider created, design a profitable product, the WubbaNub baby pacifier. 

In 1990, she and her family experienced the horrible loss of her brother, Tony [funeral director], who was the first documented case of HIV contraction from embalming. This tragic loss profoundly caused Tery to rethink life, legacy, digital, information, knowledge and the future - living to improve society, environment with the use of technology. 

Tery has always drawn from her vast education, experience and risks. She provides awareness of implications that digital/technology will have on the future, humans, and the environment. To stress that we take a mindful, human and environmental centric approach to creating technology. She knows we will merge with machines but will we build into our programs the sensitivity toward the environment.




Bragging rights
MBA Regis University, BFA Albertus Magnus College, Founding Member WWWAC, Mentor Leeds School of Business [CU], self funded her businesses and self funded her higher education
Education
  • Regis University
    MBA-marketing
Basic Information
Gender
Female
Other names
Theresa Ann
I spent the past couple of months with Continuum Wellness Clinic in Chandler. I had an old neck injury that was long overdue for attention. Matt Schultz became my PT, he designed a regime that helped relieve me of pain. And his technique reconnected my brain to my neck. Over the years I developed some really bad compensation habits to deal with pain and lack of movement. My first visit to Continuum Wellness I was only able to turn my neck at 50 degrees with a great deal effort and pain. Upon completion I am able to turn 80 degrees or better. On my last day, Matt provided me with a daily exercise routine to ensure that I will continue to enjoy my newly recovered ability to move my neck. Along with Matt at this location, is Tracy, who manages the client services and Ryan, who assists Matt - this team is personable, pleasant and helps you feel at ease. I appreciate that they looked out for my best interest and well being.
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