How Do You Get a Featured Snippet?
It may not be as hard as you think.
In the article, published today, on +Search Engine Land +Eric Enge
showcases two case scenarios, one by +David Kutcher
of +Confluent Forms LLC
and one by +Steady Demand
Also, Eric highlights a case study where they were able to nail a 40% success ratio on a test of 5 pages to get their own Answer Box.
I believe that if you provide great content, that people will find valuable, go beyond the standard Q/A, and make the information you are trying to convey easy for Google to understand. You too can be rewarded.
When you provide answers, not just for search engine benefits, but to actually solve a problem then great things can happen. People benefit, you catch a person wherever they are in the buying cycle and your intent
is to educate, not just sell.
As Eric from +Stone Temple Consulting
1. Identify a common, simple question related to your market area.
2. Provide a clear and direct answer to the question.
3. Offer value added info beyond the direct answer.
4. Make it easy for users (and Google) to find on your page.
Lastly, one recommendation I have for you.
Ask yourself (or your clients) the following:
What are ten common questions you have during the buying/selling/servicing stages? Now, take those questions and make some content from then. No matter how small the search queries are. You are now answering questions, you are creating content that can be used in many aspects of your business.
You are solving problems!
That should be the big takeaway, solve a problem, and be rewarded. #richsnippets #answerbox #seo