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Terry Van Horne
Works at International Website Builders
Lives in Toronto, On., Ca
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Terry Van Horne

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The other day on +Bill and Ammon's Bogus Hangout I spoke briefly about the recent Possum Local update. I was skeptical (when aint I?) about Google's ability to identify two businesses in a building offering the same services. I was more skeptical until I remembered a Business incubator also rents offices in the same building. Long story short we are back in the Local Paks today and the low quality aggregator that replaced us is gone. BTW the few weeks we were out of the Paks... saw little change in traffic illustrating why Google should not be driving the majority of your traffic . Personally I like to see at least 50% of traffic coming from other channels.
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Glad you were able to speak 
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Terry Van Horne

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+Mike Grehan interviewed on intent marketing. Very good piece about understanding what the intent of the user is and providing the correct response/content to meet the intent of the search. It is a key to conversion and getting the user early that far too many SEO's do not understand or take advantage of enough!
 
How cool is this? I just received a package from Google with my own "micro-moment" in it. They got the quote right, the black specs and black shirt... And even covered my grey with a little color in my hair - how kind :) https://www.thinkwithgoogle.com/articles/agency-perspective-consumer-intent-mobile-marketing.html
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Terry Van Horne

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Never have I seen so much energy and effort put into publishing "information" anyone who has been around longer than a day knows. If you don't know why Gogle does it then you are a crappy link builder not an SEO. Not like this is new or really worth a blog post. This phenomenon is as old as Google they've always done it! If you understand page rank and authority and understand that crosslinking "quality" content is not a problem even if you own it! Just watch the dupe content
In the Academy Award-nominated film Food Inc, filmmaker Robert Kenner reveals how the varied choice of items we see on the shelves of supermarkets is actually a
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Terry Van Horne

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Getting set for the bos Adventursee ya ther!
 
Bill and Ammon (+Bill Slawski  and +Ammon Johns   ) reprise their role as the "Wyld Stallyns" of SEO, with bodacious babe +Kristin Drysdale helping wrangle comments, and stop them chasing squirrels.  (okay, a more realistic goal: prevent them chasing too many squirrels).  +Terry Van Horne joins us to release more squirrels when Kristin isn't looking. Bodacious SEM babe +Jennifer Slegg has somehow been convinced that joining the band is a good idea.

(No squirrels are harmed in the making of this program)


About Bill and Ammon's Bogus Hangout
This is not a polished, planned and scripted event.  This is a casual hangout with old friends and new, shared with all.  Somewhere around the halfway point, we'll post the link for anyone who wishes to come and join us (space permitting) allowing us to meet even more old and new friends.

The idea of pre-planning, a set topic, or even simply knowing who will be on the show this week?  All totally bogus.

Free Air-Guitars to all attendees (exact model and colour may vary with imagination)

Our general style is to issue uninvited invitations, naming folks we think might like a chat, without asking first if they are available (or willing). 

Uninvited invitations this week go out to: +Saul Fleischman, +Mani Saint-Victor, +Carmen Rojas, +Grant Simmons, +Frank Watson, & +Stephanie Sims.
      
As always, we'll post the link to join us live once we start.

We have no idea yet who will actually turn up, and that's how we like it.  
Excellent!

#beexcellent       #bogushangout   
This Hangout On Air is hosted by Bill Slawski. The live video broadcast will begin soon.
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Bill and Ammon's Bogus Hangout #63
Tue, May 31, 3:00 PM
Hangouts On Air - Broadcast for free

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Terry Van Horne

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Looking forward to the discussion! See ya' all there!
 
Bill and Ammon (+Bill Slawski  and +Ammon Johns   ) reprise their role as the "Wyld Stallyns" of SEO, with bodacious babe +Kristin Drysdale helping wrangle comments, and stop them chasing squirrels.  (okay, a more realistic goal: prevent them chasing too many squirrels).  +Terry Van Horne joins us to release more squirrels when Kristin isn't looking.

(No squirrels are harmed in the making of this program)


About Bill and Ammon's Bogus Hangout
This is not a polished, planned and scripted event.  This is a casual hangout with old friends and new, shared with all.  Somewhere around the halfway point, we'll post the link for anyone who wishes to come and join us (space permitting) allowing us to meet even more old and new friends.

The idea of pre-planning, a set topic, or even simply knowing who will be on the show this week?  All totally bogus.

Free Air-Guitars to all attendees (exact model and colour may vary with imagination)

Our general style is to issue uninvited invitations, naming folks we think might like a chat, without asking first if they are available (or willing). 

We're doing something a little different again this week though.  You know how we love to do that.  We are inviting +Andrey Lipattsev and +John Mueller and then doing our best to not talk about Google. :) 

We're not asking Andrey and John to join us as 'representatives' of Google.  We prefer getting to know them as people - the people Google found brilliant enough to hire when they didn't work for Google.  If that doesn't quite make sense to you right now, hopefully it will once you join us for this conversation between people.

As ever, we'll open up the invitations to all for any empty seats once the hangout has begun.  Feel free to jump in and not only join the conversation, but help steer it.

We have no idea yet who will actually turn up, and that's how we like it.  
Excellent!

#beexcellent       #bogushangout   
This Hangout On Air is hosted by Bill and Ammon's Bogus Hangout. The live video broadcast will begin soon.
Q&A
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Live
Bill and Ammon's Bogus Hangout #55
Tue, April 5, 3:00 PM
Hangouts On Air - Broadcast for free

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Terry Van Horne

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I wrote this article on how I use the Google Search Console to monitor website maintenance and improve traffic. Did I miss anything?
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+Terry Van Horne :) there is a lot of fun stuff in there, you just need to get past the interface!
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Terry Van Horne

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Hmmmm being an old fart I still use MSIE version 11.533 and all that loaded in it was the navbar at the top and the social Icons. Good on ya' that it works in Edge that is why I hardly use it....breaks too many pages. Also wondering why a company that promotes HOA's (where most views come on the recorded version on YT) doesn't have a video tutorial which is what I'd rather have because I would rather see how it's done than figure it out from pictures and text? There's also the fact that "How to" category and help videos rule YT!
Now that Google Hangouts On Air is shutting down, the only alternative for content creators is to turn to YouTube Live Events. We'll show you exactly how to set one up.
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I couldn't agree more with much of what this post says about digital marketers... especially those of the 3G persuasion who kinda' believe that there was no marketing before the internet. Can you say inbound marketing. I can't because that is a NON internet channel! I was a telemarketer so I know what inbound marketing is I was doing it in the 70's!

The internet is just another of the many "marketing channels" you have to sell your goods and services down! I used to believe to sell website development and marketing a website and the internet was all I needed. That was true in '94 not in 2016. Currently I am contemplating setting up a more "traditional" location and using personal/direct marketing techniques I used before I discovered the internet to sell these services!
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Terry Van Horne

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I have been writing some general business tips and tips on renting office space and managing your "public Location" online on +Evan Carmichael 's site. Below is a summary of what I've wrote to date:  http://www.evancarmichael.com/Home-Based-Business/8785/summary.php
#businesstips   #smallbusiness   #tips   #officespace   #Virtualoffice   #DoingBusinessInCanada  
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Hello Terry i will like to know much about this business??
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Terry Van Horne

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Getting ready to join the crew for the Bogus HOA!
 
Bill and Ammon (+Bill Slawski  and +Ammon Johns   ) reprise their role as the "Wyld Stallyns" of SEO, with bodacious babe +Kristin Drysdale helping wrangle comments, and stop them chasing squirrels.  (okay, a more realistic goal: prevent them chasing too many squirrels).  +Terry Van Horne joins us to release more squirrels when Kristin isn't looking. Bodacious SEM babe +Jennifer Slegg has somehow been convinced that joining the band is a good idea.

(No squirrels are harmed in the making of this program)


About Bill and Ammon's Bogus Hangout
This is not a polished, planned and scripted event.  This is a casual hangout with old friends and new, shared with all.  Somewhere around the halfway point, we'll post the link for anyone who wishes to come and join us (space permitting) allowing us to meet even more old and new friends.

The idea of pre-planning, a set topic, or even simply knowing who will be on the show this week?  All totally bogus.

Free Air-Guitars to all attendees (exact model and colour may vary with imagination)

Our general style is to issue uninvited invitations, naming folks we think might like a chat, without asking first if they are available (or willing). 

No invitations in particular this week though, as we instead throw wide the doors, and invite anyone who wishes to join the conversation to do so - we'll post the link to join us live once we start.

We have no idea yet who will actually turn up, and that's how we like it.  
Excellent!

#beexcellent       #bogushangout   
This Hangout On Air is hosted by Bill and Ammon's Bogus Hangout. The live video broadcast will begin soon.
Q&A
Preview
Live
Bill and Ammon's Bogus Hangout #62
Tue, May 24, 3:00 PM
Hangouts On Air - Broadcast for free

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Terry Van Horne

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I joined this community to learn more about semantic search and marketing.
Semantic Search Marketing
Structured data, SEO and everything in between!
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Welcome to the club +Terry Van Horne.   \o/
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For those that wonder about the benefits of microformats it is interesting that this is basically an inverse usage of microdata in order to learn how to extract the information from pages not implementing structured data. Hint... if this were live by looking at common label:value pairs on pages with structured data you could identify the best labels to use on pages without schema. This is may possibly be in play as Google is using some unstructured data in answer and Knowledge panels.
 
Learning to Extract Local Events from the Web (pdf)

A Google whitepaper that looks at different ways that events might be extracted from the Web, including annotations to web pages using Schema vocabulary.

They tell us:

Our work is characterized by using the explicitly annotated Schema.org as training data to learn to extract local events from the web. While there is work looking at events on social media, work leveraging semantic web annotations, and work on extraction in general, to our knowledge, our work is the first to leverage this data in this way, and the first to attempt this task.
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Communities
26 communities
Work
Occupation
Web development and marketing
Skills
Jack of all internet trades...master of none! But I'll die trying! ;-)
Employment
  • International Website Builders
    Owner, 1995 - present
    IWB is a web development and marketing company I do some freelance work through. IWB also maintains client sites built and hosted in the past. Currently these projects are built on the M$ Azure Platform using PHP and classic ASP. CaSEM Technologies is a another entity used to power a Not For Profit SEO organization which was the first organization for SEO's and Outreach Pros is a company that acts as a holding company for other online/offline businesses.
  • SEO Training Dojo
    Co-founder, 1995 - 2015
    Co-founder with David Harry duties were primarily as community manager (community was Community of the year on TopRank Blog Awards) and director of the two podcasts on SEO Dojo Radio the Regulators and Search Geeks Speak where years of networking enabled Dave and I to put some of the best SEO and internet marketing discussion panels ever done. Don't believe me? Checkout the G+ and YouTube channel!
Basic Information
Gender
Male
Looking for
Friends, Networking
Birthday
February 1
Relationship
Single
Other names
Webmaster T or Tmeister Just don't call me late for dinner
Story
Tagline
Anything the mind of man can conceive and believe he can achieve. ~Napolean Hill from "Think and Grow Rich"
Introduction
In mid1994 I started marketing internet services along the way learning website development and SEO and adding programming to the services offered by International Website Builders in 1998. You'll find I have been a guest poster in some well known sites in the SEO and Social communities. Most are in my links to the right!
 
My current interests are Socialization of Search, auditing web and social traffic and content sharing as a signal for influence. I am Founder of SeoPros and a director of OSEOP currently I am a partner providing SEO Training and research for the SEO Training Dojo.
Bragging rights
I think bragging rights are what losers lean on... my best is yet to come...
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Toronto, On., Ca
Previously
St. Thomas, On., Ca - Vancouver, B.C., Ca. - Calgary, AB. Ca. - Edmonton, AB. Ca.
Links
I don't dine in the restaurant so I can't say much about it, however, my brother and his friends go there often and it was their raving about the pizza that enticed me to try it. Wow! I am glad I did it is one of the best pizza places in Toronto! If you are lucky enough to live close enough for delivery I strongly suggest you try it! If you can't get delivery.... it is worth the drive!
Public - 2 years ago
reviewed 2 years ago
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