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Terry Van Horne
Works at International Website Builders
Lives in Toronto, On., Ca
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Terry Van Horne

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As always a very informative post by +Disa Johnson!
 
I wrote another thing.
A recent post (by Adam Audette) cites evidence that Google has been reliably indexing JavaScript content, particularly navigation links and text getting indexed. It reminds me of times when search engines did not. There were legitimate concerns they had about doing so. Navigation links, and increasingly, JavaScript text content panels nearly always contain things we want Google to index. Luckily for us, JavaScript is important to Google, includin...
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Terry Van Horne

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See ya' all there!
 
Bill and Ammon (+Bill Slawski  and +Ammon Johns   ) reprise their role as the "Wyld Stallyns" of SEO, with bodacious babe +Kristin Drysdale helping wrangle comments, and stop them chasing squirrels.  (okay, a more realistic goal: prevent them chasing too many squirrels).  +Terry Van Horne joins us again to release more squirrels when Kristin isn't looking.

(No squirrels are harmed in the making of this program)


About Bill and Ammon's Bogus Hangout
This is not a polished, planned and scripted event.  This is a casual hangout with old friends and new, shared with all.  Somewhere around the halfway point, we'll post the link for anyone who wishes to come and join us (space permitting) allowing us to meet even more old and new friends.

The idea of pre-planning, a set topic, or even simply knowing who will be on the show this week?  All totally bogus.

Free Air-Guitars to all attendees (exact model and colour may vary with imagination)

Our general style is to issue uninvited invitations, naming folks we think might like a chat, without asking first if they are available (or willing). Of course, these are completely uninvited and unexpected invitations to those named, so any or all of them may be unavailable.  That's just another part of the chaos.

Of course, another notable part of our style for this show is a complete disregard for planning or preparation, so we haven't sent out any invitations in advance this week.  We'll see who jumps in to join us.

As ever, we'll open up the invitations to all for any empty seats once the hangout has begun.  Feel free to jump in and not only join the conversation, but help steer it.

We have no idea yet who will actually turn up, and that's how we like it.  
Excellent!

#BeExcellent   #bogushangout   #all
This Hangout On Air is hosted by Ammon Johns. The live video broadcast will begin soon.
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Bill and Ammon's Bogus Hangout #26
Tue, May 26, 3:00 PM
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Since I didn't use sitemaps because for the most part they were thought to be for aiding in discovery... well indexation is not and has never been an issue for me even when there are 100's of 000's a good crawler follows the navigation so... I was more concerned about over indexation. As GWT added features its value was evident. Now GSC/GWT and analytics are the first things I request from a client.
 
I remember ... back when Google Webmaster Tools first launched as a way of submitting sitemap files. It's had an awesome run, the teams have brought it a long way over the years. It turns out that the traditional idea of the “webmaster” reflects only some of you. We have all kinds of Webmaster Tools fans: hobbyists, small business owners, SEO experts, marketers, programmers, designers, app developers, and, of course, webmasters as well. So, to make sure that our product includes everyone who cares about Search, we've decided to rebrand Google Webmaster Tools as Google Search Console .
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Another of my old faves as a  #SexyRock  challenge submit!
https://www.youtube.com/watch?v=hC-T0rC6m7I
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Sorry +Glenn Gabe but this is "Phantom" only in that Google isn't confirming it is Panda..... yet. It is very easy to argue that Top Heavy ads is just a change in the Panda threshold for ads and location. I read your post carefully and have seen all or most of the causes of the "phantom" update including tag type pages.

Perhaps the machine learning has taught it to associate tags on a post leading to a page with certain criteria which afterall were likely already in Panda just the threshold may have changed for certain criteria (ad locations and number in the case of Top Heavy).

That the "phantom" seems to have hit sites that were already hit by Panda and idiots like HUBpages in particular should not be a surprise ;-) there has just been an Update of Panda not the realtime refreshes which IMO, likely identified these "phantom afflicted pages" while refreshing the index.

The fact some sites improved also indicates a Panda update as Google has stated it only processes the Panda afflicted sites at update. IME, many of the so-called new algos are just Panda with changed thresholds on specific criteria.

Top Heavy Ads, I know from discussions with an SEO of a well known afflicted site that did return somewhat that ad placement was definitely a factor of Panda 1. The top heavy ads algo just changed the threshold and seemed to also include any content that pushed the *primary* content down the page. You also saw Panda run shortly before the Top Heavy algo ran.

The thing is most of the sites that get hit with this just keep putting fingers in the dyke not realizing they only have ten these all will eventually use all 10 fingers up and be washed away in a sunomi of low quality mostly BS content!



 
Two years ago on May 8, 2013, I began receiving emails from webmasters that saw significant drops in Google organic traffic overnight.  I’m not talking a
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Big as in impact to sites, big as in many sites dealing with issues in the past saw movement, and big as in some absolutely got killed. And like you said, there was movement up, and some absolutely surged. You can check my post for those screenshots. Regarding % of queries, hard to say.

I've had many companies reach out to me via email, twitter, facebook, etc. about the latest update. And since it was so close to the mobile-friendly update, many thought it was that... which is another reason I wrote the post. Confusion runs rampant with business owners that aren't close to SEO, Google updates, etc. I can't tell you how many thought it was the mobile update causing problems.... when it wasn't.

So even if Gary only explained it was part of a change to the core ranking algo, that's still enough to let business owners know it wasn't the mobile-friendly update (or the doorway page update).

And I completely agree with you. Big changes are typically needed for a situation like this. I love the band-aid analogy. Actually, I wrote a post in 2013 explaining that SEO band-aids don't work -> http://searchenginewatch.com/sew/how-to/2296655/the-relentless-pounding-of-google-panda-why-seo-band-aids-wont-work

Hey, we agree on something. :)
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Excellent post by +Adam Audette on tests they did on how Google crawls and indexes JS. It was not quite what I expected! In the past I had found that crawling/indexing of JS was flaky. It was seemingly greatly influenced by site authority and where the JS link pointed. For instance I found it very hard to get content in a pop-up window indexed, I found that it followed but didn't always index content in a popup or I-frame.

I believe that since Google now indexes the "rendered" page rather than the code a lot of the old barriers to SEO when manipulating the DOM are removed. Note as always the Google giveth and she taketh... tabbed content is often hidden so you can use an anchored link to the tabbed content for Google to find that as well.
http://searchengineland.com/tested-googlebot-crawls-javascript-heres-learned-220157
Think Google can't handle JavaScript? Think again. Contributor Adam Audette shares the results of a series of tests conducted by his colleagues at Merkle | RKG to examine how different JavaScript functions would be crawled and indexed by Google.
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My new favorite.... when I see innocents touting info that is so flawed... I now refer to it as "the Cult of Rand"... sorry....
#itiswhatitis
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Terry Van Horne

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all the talk is about Apple Pay... but there are more android phones. I think Google sees the potential and when that happens... you can always expect that to do something big.... like buy Paypal after it's split off from ebay ;-)
Imran Sq originally shared to Indexed: #Reshares:
 
Buyer Targeting: The Next Step For AdWords Starts With Android Pay...
#androidpay  
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agree terry, everyone is joining the race for payment processing. Google is a little late to the game but is a big contender
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Although I think dwell time is too easily skewed by unattended browsers/tabs I think it is part of a cluster of usage and query analysis metrics that together will give a pretty good indication of quality. Any of these metrics on their own.... near useless as quality metrics as they are too easily skewed unintentionally.
 
Are you increasing how long searchers are dwelling on your website? It could be an increasingly important ranking factor to Google. Great read from +Bill Slawski via +Moz' blog.
A recent patent filing from Google offers hints about the long click, and in this post Bill Slawski helps decode the legalese.
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Looks like +Ammon Johns is doing a HOA... check it out he's always a good listen!
 
Your business can't afford not to understand...

What marketing is, and how marketing strategy is designed. Having a better understanding will help you make better choices, and ultimately help you reach the goals you have set for your business.

To kick off what will ultimately be a series called, "The Fundamentals of Online Marketing", where I interview one of the worlds leading experts on the subject of online marketing,+Ammon Johns, I will be asking Ammon to help us better understand what marketing actually is, and why designing a marketing strategy should come before you select your tactics.

Why Attend?

I decided to create this series to help combat some of the misinformation that leads to so much misunderstanding. I see too many small business say they don't need marketing because they don't really understand what marketing is. 

On the flip side, I see way too many businesses jump head first into marketing tactics before they have carefully defined what their actual strategy is. What happens is the business doesn't grow, and a lot of the owners time and money is wasted.

Topics
- Marketing Defined
- Strategy Defined
- Strategy vs Tactics
- Where to Begin

We look forward to having you join us for this session. I think it is going to prove to be a great first session to kick off a very useful series on the fundamentals of online marketing.

Thanks to +Craig Burton for designing some graphics around my massively sized head. Takes a real design genius to accommodate proportions of that magnitude. ;)
This Hangout On Air is hosted by The Curious Marketer With Vin. The live video broadcast will begin soon.
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Session 1 - Understanding Marketing and Marketing Strategy
Wed, May 20, 1:00 PM
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Here's one of my old faves as a  #SexyRock  challenge submit!
https://www.youtube.com/watch?v=QNm_LihEsn0
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W00t! Nice one +Terry Van Horne! I know +Ammon Johns loves this song, too.  
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Tnx to +Bill Slawski and +Aaron Bradley very interesting providing information about how search engines are assuming entity relationships that may not be explicitly coded.. if you are using schema this is worth reading more than once and bookmarking.
 
"mainEntityOfPage – a solution for a real life problem"

So explains +Jarno van Driel in this deep-dive into schema.org's mainEntityOfPage property, new to version 2.0.

Great stuff (and the very first guest post on SEO Skeptic too!)

#schemaorg   #mainentityofpage   #entities  
A graceful structured data solution for resolving ambiguity and search result snippet issues surrounding web pages that contain multiple top level entities.
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Thanks for sharing Terry!
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In his circles
350 people
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SEO Tobibur's profile photo
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Toronto, On., Ca
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St. Thomas, On., Ca - Vancouver, B.C., Ca. - Calgary, AB. Ca. - Edmonton, AB. Ca.
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Anything the mind of man can conceive and believe he can achieve. ~Napolean Hill from "Think and Grow Rich"
Introduction
In mid1994 I started marketing internet services along the way learning website development and SEO and adding programming to the services offered by International Website Builders in 1998. You'll find I have been a guest poster in some well known sites in the SEO and Social communities. Most are in my links to the right!
 
My current interests are Socialization of Search, auditing web and social traffic and content sharing as a signal for influence. I am Founder of SeoPros and a director of OSEOP currently I am a partner providing SEO Training and research for the SEO Training Dojo.
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I think bragging rights are what losers lean on... my best is yet to come...
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Web development and marketing
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  • International Website Builders
    HGWIC, 1995 - present
  • SEO Training Dojo
    Web development and marketing, 2009 - present
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February 1
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Webmaster T or Tmeister Just don't call me late for dinner
I don't dine in the restaurant so I can't say much about it, however, my brother and his friends go there often and it was their raving about the pizza that enticed me to try it. Wow! I am glad I did it is one of the best pizza places in Toronto! If you are lucky enough to live close enough for delivery I strongly suggest you try it! If you can't get delivery.... it is worth the drive!
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