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Terry Van Horne
Works at International Website Builders
Lives in Toronto, On., Ca
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Terry Van Horne

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One of the best kept secrets of Video SEO is how the YT tags are used with related Videos. A few years back YT stopped displaying them. Today I found a chrome extension that displays them! Use it don't abuse it!
See the tags of YouTube™ videos.
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David Iwanow's profile photoJey Pandian's profile photoEren Mckay's profile photo
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You can see the full tags if you view source and look at the Facebook metadata (is that right T?).
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Terry Van Horne

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Dear Google,

if you are going to send messages to my clients claiming that I have built a site that does not render properly... I suggest you test with a fcking tool that works! 3 messages and 3 false positives... hey you stupid fcks ever thought that there are things I could care less if you rendered them or not in fact some... I wish you'd stay the fck away from them.

Why is this just another stupid rule to open everything up for them to do what they like with... let me count the ways:

1. all includes folders should be blocked as to not do it is to be implementing a fcking accident looking to happen!
2. I choose how I want to implement the block and if that means that Google just has to trust the site... so be it... that you do that should be the default, not presume every site to be up to no good!.
3. just blocking the JS and CSS folders makes for a much more complicated robots.txt
4. why the f do you need to know what plugins I'm using

Sending these idiotic messages to me... is one thing... sending to my clients as well and telling them I implemented incorrectly is categorically false. It assumes I want everything rendered I may not and that is my fcking decision not Googles. If you penalize this that crosses a line that I think we should all start considering just blocking your asse altogether because in the end you don't really want to send any traffic to any site.... which is the end game folks!
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Jeff Bond's profile photoDonnie Strompf's profile photoLaura Crest's profile photoJames Morris's profile photo
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I failed to mention +Ammon Johns insights into this… travesty. Appreciate what you had to say, Ammon! You consistently shed light on conversations such as this one.
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"Keywords in a TLD do not give any advantage or disadvantage in search."

+John Mueller  if they match the query then either it is one of the biggest coincidences ever or that statement is just meant to throw us off the scent! Anyone who believes it.... I got a great bridge for sale in NY! Real Cheap! ;)
 
The new top level domains are a good opportunity for folks to get that domain name they really wanted for their website or business. A bunch of Googlers got together to work out a short FAQ on how they're handled in search, the result is linked below. Somewhat simplified: if you spot a domain name on a new TLD that you really like, you're keen on using it for longer, and understand there's no magical SEO bonus, then go for it :-). 
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I think John must be talking about the precise TLD part of the URL ( that part after the dot) as keywords with in URL seem to provide a good boost.
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This is an interesting post full of some very good information accept for one small detail... *it takes authority up the ying yang for it to work the way it is outlined!!*

Not to mention that formatting with numbers and other HTML list types are like adding schema as that is what enables Google to identify the answer on the page or in the case of the RFP definition using HTML definition tags! Some good points are made in the article but the instructions for implementation and how the snippets are even identified on the page is lacking the depth to really understand the implementation of the technique or when it should be used!

If there is an authority site already in the space then the chances of the technique working are slim to none and Slim left this morning unless you have equal or better authority or significantly better page. It simply comes down to trust and how much Google trusts the site the answer is pulled from.;-)

IMO, clients and SEO's spend a lot of time on terms that are absolutely not going to happen. For instance the site that wants to be number 1 for Nike apparel or New Ford focus for a used car site that also has dealer sites. Ford will always be #1 unless it does something really wrong and has been penalized!
 
How Do You Get a Featured Snippet?
It may not be as hard as you think.
In the article, published today, on +Search Engine Land +Eric Enge showcases two case scenarios, one by +David Kutcher of +Confluent Forms LLC and one by +Steady Demand.

Also, Eric highlights a case study where they were able to nail a 40%   success ratio on a test of 5 pages to get their own Answer Box.

I believe that if you provide great content, that people will find valuable, go beyond the standard Q/A, and make the information you are trying to convey easy for Google to understand. You too can be rewarded.

When you provide answers, not just for search engine benefits, but to actually solve a problem then great things can happen. People benefit, you catch a person wherever they are in the buying cycle and your intent is to educate, not just sell.

As Eric from +Stone Temple Consulting outlines;
1. Identify a common, simple question related to your market area.
2. Provide a clear and direct answer to the question.
3. Offer value added info beyond the direct answer.
4. Make it easy for users (and Google) to find on your page.

Lastly, one recommendation I have for you.
Ask yourself (or your clients) the following:

What are ten common questions you have during the buying/selling/servicing stages?  Now, take those questions and make some content from then. No matter how small the search queries are. You are now answering questions, you are creating content that can be used in many aspects of your business.

You are solving problems!

That should be the big takeaway, solve a problem, and be rewarded.

#richsnippets   #answerbox   #seo  
Google is displaying answers for many search queries directly in its search results, and many are wondering how they can get their website content featured there. Luckily, columnist Eric Enge describes his process for doing just that.
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At [redacted to protect the stupid and Innocent] we believe in the kind of change that benefits the whole. Like switching up your keyword strategy to include more LSI Keywords, for example. That’s the kind of change that can make a major positive impact.
                                                                       ~from an SEO Newsletter
....................................................................................................................
LOL.... LSI keywords? Someone's drinking the Moz koolaid. When a client sends me this stuff I feel sorry for the company that sent it.... in this case I actually know the owner...kinda sad to see they've regressed this far to where they are drinking the Moz koolaid. They've just started doing this when we've been adding co-occurrence (non-Moz speak) for over a year...isn't everyone?
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+Terry Van Horne  [a simple copy and paste from any basic SEO exposes the "protected" company]
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Don't miss this Dan is one of the smartest PPC guys you'll get an opportunity to learn from!
 
The "Adwords Triangulation Method" was probably the most popular free training I've ever done, but an update has been long overdue. This time around, we're covering Shopping campaigns too - including how to target exact match keywords. Yes, I know you "can't" but yeah, actually you can.
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Accepting Your Invitation
 
In order to accept your invitation to appear in the ‘Search Engine Optimisation’ feature please email me before 22.07.15 stating whether you wish to undertake a one, two or four page interview. The costs for being involved are as follows:
 
One page interview – limited to 700 words – £395.00
Two page interview – limited to 1400 words – £495.00
Four page interview – limited to 2800 words – £695.00

 

Once we have received your confirmation the editorial team will contact you to coordinate your entry.  As standard policy with Finance Monthly magazine you will be sent a proof of your article before production commences, it is at this stage amendments can be made.

So .. the above is an excerpt from an illegal email (we have spam laws in Canada) sent by Jane Summerfield of Finance Monthly from the email address jane.summerfield@finance-monthly.com. Please feel free to let Jane know that the SEO community does not appreciate the pimping of the industry in this manner as it is our reputation and reputable SEOs that inevitably clean up these messes the participants dumb enough to pay leave in their wake. I also think +John Mueller can speak to how this is possibly contrary to Google Guidelines if not handled properly by this amateurish publication....

Generally I don't share email on the web even if it's a spam email but this particular email touched a spot that annoyed me more than any spam I have received in years. So email Jane from every address you have access to that way we can waste as much of her time as she has of everyone else!
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Tnx Mel!
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Terry Van Horne

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The comments are more interesting than the post...which should not be a surprise. +David Harry and I were on Panda a lot and came to the conclusion that individual pages are *Affected* by Panda but those pages contribute to a Quality Score that is sitewide. That we figured out because we saw site wide improvements not just pages. Panda is page based which is why when HUBpages changed to subdomains they removed the sitewide penalty because of the page and domain name change ie: the new page was not affected. However those pages tanked next time panda ran .... because the penalties/dampener happen at the page level which the lower quality Panda affected pages cause a lower site quality score so that translates into a dampener being applied to the whole site which it seemed the severity correlated to the number of Panda affected pages.
Google says a Panda refresh began this weekend but will take months to fully roll out.
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Wow! Screaming Frog has added Google Analytics! This is a game changer.... now just add in the Search Console data and you'll really have the best tool for Site Audits all data in one place!!!!!!!!!! Custom extraction is also going to be exciting can't wait til I have a good go with this to see what +Dan Sharp and the Team at +Screaming Frog have put together!
Version 4.0 of the Screaming Frog SEO Spider crawler now includes Google Analytics integration, custom extraction (scraping) and much more!
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Since they rolled it out I spent every late night building new regular expressions for custom extractions! Brilliant feature, a very good start to SEOs that want to find out more about scraping. 
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This was long and drier than the Sahara but It did provide some verification about some feelings I had about Canadian entrepreneurs and gov't and bank's policies being impediments to businesses implementing the internet. Wanna' know whys and hows.... then read the post!
 
The Canadian GEM Global Entrepreneur Monitor consists of 70+ pages of information providing insights into entrepreneurial activity in Canada. Though there are over 100 countries in the study, the Canadian report compares the Canadian Data to the G7 countries of Singapore and Norway. Norway is interesting in that it is, to my knowledge, the only European country where natural resource extraction is a large part of GDP – making it most suitable for comparing to Canada and Australia. http://telsec.net/blog/canadian-entrepreneurial-trends-the-gem-global-entrepreneur-monitor/
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For the most part this is a good post other than they don't have a clue what SEO was and is becoming. With the advent of the KG and the fact that links don't carry the weight they have in the past the claim that technical SEO is less important is totally false. The use of Schema and other technical SEO techniques are for the most part the best way to raise visibility of your location and getting rich snippets!
 
Stop Trying to 'Know' SEO

Search Engine Optimization is constantly evolving, and is no longer just a technical profession.  Technical optimization is still important, especially for small businesses with small budgets, but is now most effective as part of a larger marketing strategy.

Public Relations, Media Outreach, Content Publishing, Social Media, and User/Customer Experience all can influence your rankings, directly or indirectly, while also reaching unique audiences through their particular channels.

A good Marketing Agency can help your business target the right channels and build reach, exposure, and referrals no algorithm change can easily take away.

~ +Eli Fennell , SEO, +On Track Tips | Wiser Sites 

#SEOTips   #SEOMarketing   #SEOTips  
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"... small businesses should think twice before allocating their entire marketing spend to SEO."

Very true. 

Otherwise, poorly written article. Awkward to read. In fact, I'm sad that I spent the time to read it. Thanks, Terry.
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Don't miss this Dan is one of the smartest PPC guys you'll get an opportunity to learn from!
 
The "Adwords Triangulation Method" was probably the most popular free training I've ever done, but an update has been long overdue. This time around, we're covering Shopping campaigns too - including how to target exact match keywords. Yes, I know you "can't" but yeah, actually you can.
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Thanks for sharing <3 
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Toronto, On., Ca
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St. Thomas, On., Ca - Vancouver, B.C., Ca. - Calgary, AB. Ca. - Edmonton, AB. Ca.
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Anything the mind of man can conceive and believe he can achieve. ~Napolean Hill from "Think and Grow Rich"
Introduction
In mid1994 I started marketing internet services along the way learning website development and SEO and adding programming to the services offered by International Website Builders in 1998. You'll find I have been a guest poster in some well known sites in the SEO and Social communities. Most are in my links to the right!
 
My current interests are Socialization of Search, auditing web and social traffic and content sharing as a signal for influence. I am Founder of SeoPros and a director of OSEOP currently I am a partner providing SEO Training and research for the SEO Training Dojo.
Bragging rights
I think bragging rights are what losers lean on... my best is yet to come...
Work
Occupation
Web development and marketing
Skills
Jack of all internet trades...master of none! But I'll die trying! ;-)
Employment
  • International Website Builders
    Owner, 1995 - present
    IWB is a web development and marketing company I do some freelance work through. IWB also maintains client sites built and hosted in the past. Currently these projects are built on the M$ Azure Platform using PHP and classic ASP. CaSEM Technologies is a another entity used to power a Not For Profit SEO organization which was the first organization for SEO's and Outreach Pros is a company that acts as a holding company for other online/offline businesses.
  • Community Digital Media
    2009 - present
    CDM is an Internet development and marketing agency I co-founded in Miami Fl. The agency works with local Miami newspapers as a Press Release/Public Relations, Enterprise level, Video and Local SEO and web development provider. This company has over 125 years of web marketing and development experience among the management team.
  • SEO Training Dojo
    Co-founder, 1995 - 2015
    Co-founder with David Harry duties were primarily as community manager (community was Community of the year on TopRank Blog Awards) and director of the two podcasts on SEO Dojo Radio the Regulators and Search Geeks Speak where years of networking enabled Dave and I to put some of the best SEO and internet marketing discussion panels ever done. Don't believe me? Checkout the G+ and YouTube channel!
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February 1
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Single
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Webmaster T or Tmeister Just don't call me late for dinner
I don't dine in the restaurant so I can't say much about it, however, my brother and his friends go there often and it was their raving about the pizza that enticed me to try it. Wow! I am glad I did it is one of the best pizza places in Toronto! If you are lucky enough to live close enough for delivery I strongly suggest you try it! If you can't get delivery.... it is worth the drive!
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