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Terry Van Horne
Works at International Website Builders
Lives in Toronto, On., Ca
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Terry Van Horne

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A budget steers your financial ship! Are you the captain of your ship? You better be or your business will be on the rocks before you know it! Ian my colleague at +Telsec Business Centres has some guidance you'll find interesting and informative. How do you keep your ship off the rocks?
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Terry Van Horne

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Startups and growing businesses in leased office space come to us when they could be using a underutilized boardroom for offices and rent a boardroom on an as needed basis! What do you think could this help solve your office space crowding? Have any other tips for ways to improve under utilization and crowding or expansion.
#boardroom
 
Is your small business renting space that you hardly use? We are talking about your boadroom. Why have a boardroom that never gets used?
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Terry Van Horne

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Ok first off most of the people who are seeing a lot of flux are not looking at the right tools. All tools mentioned in this foolishness measure visibility not traffic so all fluctuations are exaggerated as Google refreshes the index much like the old Google Dances. IMO, when you see flux in these tools it's more like a Google dance then Penguin or Panda which  are now extinct web creatures never to be seen again!. IMO we will never ever see anything that will be called Penguin or Panda. So far what is called Phantom is basically updates to the content quality algos like Panda, Top Heavy ads etc ie :content specific rating or site content QS (Quality Score). Basically I think Penguin never will run again and if you were hit hard you will carry that millstone around your kneck as long as the domain name remains the same. IMO, the only tool that really should be used for this monitoring is Panguin (look it up) cuz really who gives a fck that some spammers are forever screwed! I know I aint losing sleep over it! When you measure flux using visibility tools you're data is tainted by the source. Basically your using a sledge to hammer nails!
I hate to cover these things over the weekend but just like the massive fluctuations we saw last weekend, which turned into a core ranking update as confirmed by Google, we are seeing higher fluctuati
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Terry Van Horne

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Don't miss this!
 
Bill and Ammon (+Bill Slawski  and +Ammon Johns   ) reprise their role as the "Wyld Stallyns" of SEO, with bodacious babe +Kristin Drysdale helping wrangle comments, and stop them chasing squirrels.  (okay, a more realistic goal: prevent them chasing too many squirrels).  +Terry Van Horne joins us again to release more squirrels when Kristin isn't looking.

(No squirrels are harmed in the making of this program)


About Bill and Ammon's Bogus Hangout
This is not a polished, planned and scripted event.  This is a casual hangout with old friends and new, shared with all.  Somewhere around the halfway point, we'll post the link for anyone who wishes to come and join us (space permitting) allowing us to meet even more old and new friends.

The idea of pre-planning, a set topic, or even simply knowing who will be on the show this week?  All totally bogus.

Free Air-Guitars to all attendees (exact model and colour may vary with imagination)

Our general style is to issue uninvited invitations, naming folks we think might like a chat, without asking first if they are available (or willing). 

However, one of the greatest things about the Bogus Hangout is that we really have no rules (and if we did, we'd probably break them).  So for this very special January event, we've gone and organized guests in advance.  And these are some truly amazing guests.

Our stellar panel includes +Bruce Clay+Stoney deGeyter, +Christine Churchill, and +Paula Allen!

This is a rockstar lineup of SEOs that were rocking it in the 90s and are still rocking strong (with +Paula Allen and +Kristin Drysdale on hand to point and stare at all the old people).    

Don't let all the fancy names and the pre-planning fool you though.  This is still the beloved Bogus Hangout where the conversation is unscripted, unrehearsed, and may meander in all sorts of odd directions.

As ever, we'll open up the invitations to all for any empty seats once the hangout has begun.  Feel free to jump in and not only join the conversation, but help steer it.


#BeExcellent   #bogushangout   
This Hangout On Air is hosted by Bill Slawski. The live video broadcast will begin soon.
Q&A
Preview
Live
Bill and Ammon's Jumbo January Bogus Hangout
Tue, January 5, 3:00 PM
Hangouts On Air - Broadcast for free

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Terry Van Horne

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Only a few people I take seriously on this subject... so this is likely the best info out there, that said, I have real reservations about tools that measure visibility being used for this purpose.... here's why... simply you can lose 50% of your visibility and not loose much traffic if the lost visibility is on longtail terms this is especially true. I am very familiar with SearchMetrics.... checkout the Pony update on their blog to see how well these visibility tools identify real Panda and other algo related issues. Nothing beats GA and the panguin tool for this analysis...it measures traffic so actually can identify affected pages etc....

I will tell the "Poser SEOs" who are so quick to fix BS content with noIndex and other BS SEO fixes...simply you are fixing nothing... in fact with Phantom you are likely causing more/future problems.. If Googles(algorithmic website quality score) looks at your site and sees large chunks of the site hidden from them but you still show users despite your determination it was not worth putting in search results it's cuz it's below quality standards.... IMO, you've just made a huge statement about that website! I have seen this personally and even a few other SEO musing over doing similar things and getting improvements that last. One of the fixes I do on these is to reverse this nonsense or check and see what ranks (yes these stooges even kill pages that ranked!) or gets traffic and trash the rest and not with a 301 (spreading toxic waste) or 404s but I 410 baby cuz I want google to forget that these fckers ever saw the light of day!
 
Seeing more evidence of rich snippets being impacted by the 11/19 update + an 11/28 tremor. Again it was a big update. #seo
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Thanks for the share Terry. And I have GA and GSC data across a number of sites impacted (both positive and negative). It was a big update, impacted rich snippets, and had a very strong connection with previous quality updates (and especially Phantom 2 in May). I will be writing more about the update soon.
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Terry Van Horne

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Yeah Google+...if ya wanna remove something...how about the suggestions cuz if I wanted to follow a million stupid SEO's I'd a done it years ago no matter how important you think they are I aint impressed in the least!
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Terry Van Horne

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My thought for the day.... after not reading a post on faking it my thoughts were..... Terry Van Horne.... successfully faking it for 20+ years!

There was a time when there was no data and we marketed and developed websites by the seat of our pants (some claim it is research and development but.... it is what it is).

IMO, faking it is sometimes the door to opportunity provided that you are faking it to show competency. You're not faking it if you execute what you are faking cuz that makes it a proven theory or successful strategy... so I'd say to some extent for the web... all innovation starts with a little fakery...
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i think there is a clear distiction between "faking it" and being an "explorer" ... one is backed up by hollow words while the other is the confident exploration of new ideas predicated upon a bed of real knowledge, earned through the harsh reality of trial & error, you sound like me :

hand-ons real world application engineer

 ... if you're aren't one, should have been !
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Terry Van Horne

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Myself +David Harry +Bill Slawski and Hamlet Batista contributed to this post on Ecommerce SEO. I hope it helps along the way.
Four SEO experts talk about the most common SEO issues eCommerce websites face
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Terry Van Horne

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 I currently use schema Organization types in 2 places on all pages of the site. I have it around the logo in the header and around the location info in the footers of all sites I build. I have been thinking about also loading the Social sites below that and adding the proper schema for that.... now I'm thinking I could add the ratings... the post said it was not a good idea but I think the point was more about the bad implementation then it being a bad practice... I think a business rating with the proper schema included with other info about the business is not only within Google structured data guidelines... it should be a best practice! What do you think of that strategy +John Mueller? Any other feedback from the community is welcome.
 
Understanding Google's Updated Structured Data Guidelines http://localu.org/blog/googles-updated-structured-data-guidelines
by +David Deering

#localsearch #schema
Understanding Google's Updated Structured Data Guidelines. Posted on January 18, 2016; by David Deering; in Local Search. Screenshot 2016-01-15 10.01.11 Last March, Google revised their Structured Data Policies. While most changes were relatively straightforward and clear, a few were not.
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Was perhaps the issue with ratings marked up in schema to do with the source of those ratings on sites historically? i.e. whether they could be trusted (i.e. not independent) versus their implementation technically?
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Yeah...know a bunch of folks in Local SEO who desperately need to read this so they can truly understand why it is absurd to think CTR is a RANKING FACTOR. Consider that a SERP is basically a complied list which is why in the past there were Google Dances to refresh the compiled list with the new link graph data
 
In simple terms, the Modification Engine comes after the ranking process and modifies the results. The modification engine can change the results of the Ranking Engine because of geographic factors (to give more weight to results that are local to you).  Factors involved in the Modification Engine are not ranking factors because ranking factors are elements of the Ranking Engine. Ranking Factors are elements of the Ranking Engine.
The phrase Ranking Factor is applied liberally to many things that aren't actually ranking factors. On occasion, as in the case of Facebook likes, the SE
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A few  weeks ago I mentioned I'd written a post on Local SEO on the Bogus Adventure and I was kind of questioning the determination by many in Local SEO that CTR was a ranking factor... well it's not but click analysis likely plays a pretty important role in which elements of blended/Universal search are included in a SERP. CTR may have a short term affect but that is just Google trying to be as fresh as possible and to ensure they are never scooped on breaking news like they were when Micheal Jackson died!
Search engine optimization is critical to business marketers, but many rules of the game have changed. This primer will help you understand the essentials of what you need to do to master local SEO optimization using today’s rules.
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Well all this means is I'm old and a bugger for punishment!!!!!!!!!!!
Thanks Stoney!!
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Currently
Toronto, On., Ca
Previously
St. Thomas, On., Ca - Vancouver, B.C., Ca. - Calgary, AB. Ca. - Edmonton, AB. Ca.
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Anything the mind of man can conceive and believe he can achieve. ~Napolean Hill from "Think and Grow Rich"
Introduction
In mid1994 I started marketing internet services along the way learning website development and SEO and adding programming to the services offered by International Website Builders in 1998. You'll find I have been a guest poster in some well known sites in the SEO and Social communities. Most are in my links to the right!
 
My current interests are Socialization of Search, auditing web and social traffic and content sharing as a signal for influence. I am Founder of SeoPros and a director of OSEOP currently I am a partner providing SEO Training and research for the SEO Training Dojo.
Bragging rights
I think bragging rights are what losers lean on... my best is yet to come...
Work
Occupation
Web development and marketing
Skills
Jack of all internet trades...master of none! But I'll die trying! ;-)
Employment
  • International Website Builders
    Owner, 1995 - present
    IWB is a web development and marketing company I do some freelance work through. IWB also maintains client sites built and hosted in the past. Currently these projects are built on the M$ Azure Platform using PHP and classic ASP. CaSEM Technologies is a another entity used to power a Not For Profit SEO organization which was the first organization for SEO's and Outreach Pros is a company that acts as a holding company for other online/offline businesses.
  • SEO Training Dojo
    Co-founder, 1995 - 2015
    Co-founder with David Harry duties were primarily as community manager (community was Community of the year on TopRank Blog Awards) and director of the two podcasts on SEO Dojo Radio the Regulators and Search Geeks Speak where years of networking enabled Dave and I to put some of the best SEO and internet marketing discussion panels ever done. Don't believe me? Checkout the G+ and YouTube channel!
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Male
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Friends, Networking
Birthday
February 1
Relationship
Single
Other names
Webmaster T or Tmeister Just don't call me late for dinner
I don't dine in the restaurant so I can't say much about it, however, my brother and his friends go there often and it was their raving about the pizza that enticed me to try it. Wow! I am glad I did it is one of the best pizza places in Toronto! If you are lucky enough to live close enough for delivery I strongly suggest you try it! If you can't get delivery.... it is worth the drive!
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