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Terry Van Horne
Works at International Website Builders
Lives in Toronto, On., Ca
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Terry Van Horne

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Never have I seen so much energy and effort put into publishing "information" anyone who has been around longer than a day knows. If you don't know why Gogle does it then you are a crappy link builder not an SEO. Not like this is new or really worth a blog post. This phenomenon is as old as Google they've always done it! If you understand page rank and authority and understand that crosslinking "quality" content is not a problem even if you own it! Just watch the dupe content
In the Academy Award-nominated film Food Inc, filmmaker Robert Kenner reveals how the varied choice of items we see on the shelves of supermarkets is actually a
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Terry Van Horne

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Getting set for the bos Adventursee ya ther!
 
Bill and Ammon (+Bill Slawski  and +Ammon Johns   ) reprise their role as the "Wyld Stallyns" of SEO, with bodacious babe +Kristin Drysdale helping wrangle comments, and stop them chasing squirrels.  (okay, a more realistic goal: prevent them chasing too many squirrels).  +Terry Van Horne joins us to release more squirrels when Kristin isn't looking. Bodacious SEM babe +Jennifer Slegg has somehow been convinced that joining the band is a good idea.

(No squirrels are harmed in the making of this program)


About Bill and Ammon's Bogus Hangout
This is not a polished, planned and scripted event.  This is a casual hangout with old friends and new, shared with all.  Somewhere around the halfway point, we'll post the link for anyone who wishes to come and join us (space permitting) allowing us to meet even more old and new friends.

The idea of pre-planning, a set topic, or even simply knowing who will be on the show this week?  All totally bogus.

Free Air-Guitars to all attendees (exact model and colour may vary with imagination)

Our general style is to issue uninvited invitations, naming folks we think might like a chat, without asking first if they are available (or willing). 

Uninvited invitations this week go out to: +Saul Fleischman, +Mani Saint-Victor, +Carmen Rojas, +Grant Simmons, +Frank Watson, & +Stephanie Sims.
      
As always, we'll post the link to join us live once we start.

We have no idea yet who will actually turn up, and that's how we like it.  
Excellent!

#beexcellent       #bogushangout   
This Hangout On Air is hosted by Bill Slawski. The live video broadcast will begin soon.
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Bill and Ammon's Bogus Hangout #63
Tue, May 31, 3:00 PM
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Looking forward to the discussion! See ya' all there!
 
Bill and Ammon (+Bill Slawski  and +Ammon Johns   ) reprise their role as the "Wyld Stallyns" of SEO, with bodacious babe +Kristin Drysdale helping wrangle comments, and stop them chasing squirrels.  (okay, a more realistic goal: prevent them chasing too many squirrels).  +Terry Van Horne joins us to release more squirrels when Kristin isn't looking.

(No squirrels are harmed in the making of this program)


About Bill and Ammon's Bogus Hangout
This is not a polished, planned and scripted event.  This is a casual hangout with old friends and new, shared with all.  Somewhere around the halfway point, we'll post the link for anyone who wishes to come and join us (space permitting) allowing us to meet even more old and new friends.

The idea of pre-planning, a set topic, or even simply knowing who will be on the show this week?  All totally bogus.

Free Air-Guitars to all attendees (exact model and colour may vary with imagination)

Our general style is to issue uninvited invitations, naming folks we think might like a chat, without asking first if they are available (or willing). 

We're doing something a little different again this week though.  You know how we love to do that.  We are inviting +Andrey Lipattsev and +John Mueller and then doing our best to not talk about Google. :) 

We're not asking Andrey and John to join us as 'representatives' of Google.  We prefer getting to know them as people - the people Google found brilliant enough to hire when they didn't work for Google.  If that doesn't quite make sense to you right now, hopefully it will once you join us for this conversation between people.

As ever, we'll open up the invitations to all for any empty seats once the hangout has begun.  Feel free to jump in and not only join the conversation, but help steer it.

We have no idea yet who will actually turn up, and that's how we like it.  
Excellent!

#beexcellent       #bogushangout   
This Hangout On Air is hosted by Bill and Ammon's Bogus Hangout. The live video broadcast will begin soon.
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Bill and Ammon's Bogus Hangout #55
Tue, April 5, 3:00 PM
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Terry Van Horne

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I wrote this article on how I use the Google Search Console to monitor website maintenance and improve traffic. Did I miss anything?
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+Terry Van Horne :) there is a lot of fun stuff in there, you just need to get past the interface!
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SEO 101 Learn how Google *really* works from someone who actually knows and isn't guessing! This should be required viewing for all SEO's!
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I just finished watching it through for the second time, +Terry Van Horne. Good stuff for sure!! 
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Word2Vec patent..

The post on RankBrain should be out today at some point on SEL... but in the mean time, some geekery to wet yer whistle folks

http://goo.gl/mIfJ4Z
Google's Word2vec patent could give us some insight into one piece of the inner workings of RankBrain. It's worth learning about
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Terry Van Horne

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Getting ready to join the crew for the Bogus HOA!
 
Bill and Ammon (+Bill Slawski  and +Ammon Johns   ) reprise their role as the "Wyld Stallyns" of SEO, with bodacious babe +Kristin Drysdale helping wrangle comments, and stop them chasing squirrels.  (okay, a more realistic goal: prevent them chasing too many squirrels).  +Terry Van Horne joins us to release more squirrels when Kristin isn't looking. Bodacious SEM babe +Jennifer Slegg has somehow been convinced that joining the band is a good idea.

(No squirrels are harmed in the making of this program)


About Bill and Ammon's Bogus Hangout
This is not a polished, planned and scripted event.  This is a casual hangout with old friends and new, shared with all.  Somewhere around the halfway point, we'll post the link for anyone who wishes to come and join us (space permitting) allowing us to meet even more old and new friends.

The idea of pre-planning, a set topic, or even simply knowing who will be on the show this week?  All totally bogus.

Free Air-Guitars to all attendees (exact model and colour may vary with imagination)

Our general style is to issue uninvited invitations, naming folks we think might like a chat, without asking first if they are available (or willing). 

No invitations in particular this week though, as we instead throw wide the doors, and invite anyone who wishes to join the conversation to do so - we'll post the link to join us live once we start.

We have no idea yet who will actually turn up, and that's how we like it.  
Excellent!

#beexcellent       #bogushangout   
This Hangout On Air is hosted by Bill and Ammon's Bogus Hangout. The live video broadcast will begin soon.
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Bill and Ammon's Bogus Hangout #62
Tue, May 24, 3:00 PM
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Terry Van Horne

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I joined this community to learn more about semantic search and marketing.
Semantic Search Marketing
Structured data, SEO and everything in between!
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Welcome to the club +Terry Van Horne.   \o/
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For those that wonder about the benefits of microformats it is interesting that this is basically an inverse usage of microdata in order to learn how to extract the information from pages not implementing structured data. Hint... if this were live by looking at common label:value pairs on pages with structured data you could identify the best labels to use on pages without schema. This is may possibly be in play as Google is using some unstructured data in answer and Knowledge panels.
 
Learning to Extract Local Events from the Web (pdf)

A Google whitepaper that looks at different ways that events might be extracted from the Web, including annotations to web pages using Schema vocabulary.

They tell us:

Our work is characterized by using the explicitly annotated Schema.org as training data to learn to extract local events from the web. While there is work looking at events on social media, work leveraging semantic web annotations, and work on extraction in general, to our knowledge, our work is the first to leverage this data in this way, and the first to attempt this task.
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Betting this video and a coupla' others we've discovered from this conference and elsewhere will come up during the Dojo HOA at 1PM EST today.  Heads up to +Brett Tabke skip it it's likely going to be discussing #RankBrain and apparently you know it all and the fact others are interested and discussing it is annoying to you!
https://plus.google.com/u/0/events/cjhr76128ddq9qrn72g1nvo8seo
 
The Future of Search An ultimate mobile assistant that helps you with your daily life, so you can focus on the things that matter! Really great demo from Beshad Behzadi, Director of Search at Google in Zurich! Navigate to 29:40 to be blown away by the importance of context in voice recognition. =) H/t: +David Harry  #VoiceSearch   #Context   #SMX  
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So one of the things that has been occupying my thoughts is Panda and Penguin. IMO, they are extinct animals in the Google Zoo replaced with these "Phantom updates".  Further more I've come to the conclusion that Penguin affects your website QS (quality Score) in ways that go beyond just authority/PR seemingly dampening trust and your website quality score. What SEO's were/are misunderstanding is that these quality algorithms are hybrid in that they do not just affect the page they affect every page on the site via the WQS (Website Quality Score).
Last week, we reported on a Google update that we suspected started a week or so before. There was some chatter in the SEO communities around an update, as well as some of the automated tracking tool
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Already gathering news and discussion topics. This going to be on the agenda:
https://www.seroundtable.com/google-302-pagerank-21819.html
I think it's time people started thinking through what +John Mueller says. First thing I noticed was John removing the term "link juice" which is one of the stupid term SEO's use because they are not really sophisticated enough in their understanding of Search engines (Google in particular) to pose questions in manner that John can answer.

I think PR is applied in context of the page because some 302 redirects are just internal visitor processing and should be passing PR, but, there is also the widely held view that 302's are a way to not pass page rank to a 3rd party site (forwarding on directories and other counters). I strongly believe that Google is now able to determine the "context" and intent of the webmaster on 302 redirects. Remember Google has been in control of the most favored free URL shortener for years... the shortener has used 302's for a while which I thought was Google trying to snuff out it's use for masking spam...but it could be that it was just a way for Google to "learn" the different contexts 302's are being used in.

Maybe +John Mueller will join us after the Webmaster HOA and discuss it a bit ;-)
 
Hello and welcome back to another week here on This Week in Search. Our first show was great and we had a 2hr blast riffing on the latest news and otherwise just getting caught up with everyone. We'll be hitting the latest news from the week with your hosts +Terry Van Horne  +Kristin Drysdale  and +David Harry  Be sure to join us.

As always,  drop by early for seating if you'd like to join the panel. Also feel free to add your own news stories to the event page or drop us a question via the Q&A application. 

You can find the condensed version of last week's show over on our blog, here; http://seotrainingdojo.com/Blog/this-week-in-search-s1-e1.html
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This week in Search - Mar 25th 2016
Fri, March 25, 1:00 PM
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This is on Friday at 6pm for me -- I'll be temporarily redirecting myself to a beer at that time :). 
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Toronto, On., Ca
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St. Thomas, On., Ca - Vancouver, B.C., Ca. - Calgary, AB. Ca. - Edmonton, AB. Ca.
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Anything the mind of man can conceive and believe he can achieve. ~Napolean Hill from "Think and Grow Rich"
Introduction
In mid1994 I started marketing internet services along the way learning website development and SEO and adding programming to the services offered by International Website Builders in 1998. You'll find I have been a guest poster in some well known sites in the SEO and Social communities. Most are in my links to the right!
 
My current interests are Socialization of Search, auditing web and social traffic and content sharing as a signal for influence. I am Founder of SeoPros and a director of OSEOP currently I am a partner providing SEO Training and research for the SEO Training Dojo.
Bragging rights
I think bragging rights are what losers lean on... my best is yet to come...
Work
Occupation
Web development and marketing
Skills
Jack of all internet trades...master of none! But I'll die trying! ;-)
Employment
  • International Website Builders
    Owner, 1995 - present
    IWB is a web development and marketing company I do some freelance work through. IWB also maintains client sites built and hosted in the past. Currently these projects are built on the M$ Azure Platform using PHP and classic ASP. CaSEM Technologies is a another entity used to power a Not For Profit SEO organization which was the first organization for SEO's and Outreach Pros is a company that acts as a holding company for other online/offline businesses.
  • SEO Training Dojo
    Co-founder, 1995 - 2015
    Co-founder with David Harry duties were primarily as community manager (community was Community of the year on TopRank Blog Awards) and director of the two podcasts on SEO Dojo Radio the Regulators and Search Geeks Speak where years of networking enabled Dave and I to put some of the best SEO and internet marketing discussion panels ever done. Don't believe me? Checkout the G+ and YouTube channel!
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February 1
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Single
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Webmaster T or Tmeister Just don't call me late for dinner
I don't dine in the restaurant so I can't say much about it, however, my brother and his friends go there often and it was their raving about the pizza that enticed me to try it. Wow! I am glad I did it is one of the best pizza places in Toronto! If you are lucky enough to live close enough for delivery I strongly suggest you try it! If you can't get delivery.... it is worth the drive!
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