When: March 10, 2014
Where: Brand Innovators Hospitality Lounge at Lamberts Restaurant
401 W 2nd St
11:00AM - 12:00PM Founding Member Member
12:00PM - 1:00PM Founding Member and VIP Guest Lunch
1:00PM - 2:30 PM Discussion onEmployee and Brand Advocacy
2:30 PM- 3:30 PM Drinks/Cocktails
Dynamic Signal and Brand Innovators to host the first Brand Advocacy Marketing Council Meeting at SXSW
The first annual Brand Advocacy Marketing Council meeting will focus on bringing together thought leaders, brand marketers and social media practitioners from various industries to share insights on innovative brand and employee advocacy strategies, discuss trends, define best practices and network.
The meeting will include a 2-hour roundtable discussion on key topics. Everyone is welcome to participate in the roundtable discussion focused on Employee & Brand Advocacy. The goal of the discussion is to share best practices and highlight success stories. Specifically, the roundtable discussion will consider the following questions:
- How do you measure the value of employee and brand advocacy?
-What steps can you take to build a business case and buy-in to pilot advocacy marketing?
-How do you encourage employees to participate?
-What compliance and regulatory issues should be considered?
-What strategies, processes and technologies are needed?
-What can you reasonably ask your employees do to for you?
-How do you avoid bad behaviors and typical pitfalls?
-What’s are the best ways to create a social media policy or “guardrails” for your employees?
Participating Members and Companies:
Sponsoring Chair: Ajay Ramachandran, Dynamic Signal
Founding Members: -
Chris Boudreaux, Accenture
Susan Emerick, IBM
Sabrina Stoffregen, Intel
Michael Britto, WCG
Tiffany Tuell, Hitachi Data Systems
Sharon Croft, Hitachi Data Systems
Ted Rubin, Return on Relationship
Marc Sternberg, Brand Innovators
Many have been asking if I will be receiving visitors while here or sitting shiva. I have decided to invite any who would like to join to raise a toast to my Dad tonight at 8pm...
Paladar Latin Kitchen & Rum Bar, 801 Silks Run #1580, Hallandale Beach, FL 33009... in Gulfstream next to Yard House.
I plan to be there 8pm-9:30pm.
- Return on RelationshipChief Social Marketing Officer, present
Ted Rubin is a leading social marketing strategist and in March 2009 started using and evangelizing the term ROR, Return on Relationship™… a concept he believes is the cornerstone for building an engaged multi-million member database, many of whom are vocal advocates for the brand, like the one he built for e.l.f. Cosmetics (EyesLipsFace.com) as the Chief Marketing Officer between 2008 and 2010, and the one built for OpenSky where Ted, was the Chief Social Marketing Officer.
On May 1st, 2011 Ted announced leaving OpenSky and accepting the position of Chief Social Marketing Officer at Collective Bias (whose Advisory Board he joined in January), a company he has worked closely with since it was founded by John Andrews who Ted met through the blogging community when he was leading Emerging Media at Walmart.
Effective September 1st, 2013 Ted is a Free Agent and Open to Opportunities.
In the words of Collective Bias Founder John Andrews... "Ted, you were the vision, heartbeat and soul of Collective Bias, thank you for building a great company. From innovations like cb.Socially to the amazing relationships you built with the blogger community, clients and employees, you drove the epic growth. You will be missed!"
Many people in the social media world know Ted for his enthusiastic, energetic and undeniably personal connection to people. Ted is the most followed CMO on Twitter according to Social Media Marketing Magazine; one of the most interesting CMOs on Twitter according to Say Media, #13 on Forbes Top 50 Social Media Power Influencers, 2013, and number #2 on the Leadtail August 2013 list of Top 25 People Most Mentioned by digital marketers.
- B.S. Cornell UniversityBusiness & Economics, 1976 - 1980