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Ted Rubin
Works at Return on Relationship
Attended B.S. Cornell University
Lives in Huntington, NY
9,475 followers|1,039,400 views
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Ted Rubin

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Build It to be Great - Not to Sell It  

My post ~via +SiteSell 

#RonR   #NoLetUp  
#KeynoteSpeaker  
Is being acquired a bad thing? Of course not. It might even seem that acquisition should be a top goal. But that may not be the best idea.
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Your Brand Ethics and Values: Walk the Talk ~via +The Marketing Scope  

#RonR #NoLetUp
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“The only way to have a friend is to be one.” ~Ralph Waldo Emerson 

#RonR #JustBeNice #NoLetUp
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Truly enjoyed this interview with +Kim Garst... 

#RonR #BeYOU #NoLetUp
About the Event: To get your copy of Will The Real You Please Stand Up, please visit http://bit.ly/beyoubook Interview Links: Ted’s
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Boomers were the “original” Millennials... without the social tools.


#NoLetUp #RonR
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Thanks +S. Anthony Iannarino 😉
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Boomers were the “original” Millennials... without the social tools.

#NoLetUp #RonR
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In many ways, networking on social channels is like “going back to our roots” as physical networkers. Both are about building relationships. However, those who take themselves out of the equation and focus on the needs of others can expect to get a better Return on Relationship.  

Brands need to attract customers, but breaking through the clutter is challenging. Stand out by “Liking” them before they “Like” you. 

#RonR #NoLetUp
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Do you do much thinking about the ethics and values of your company on a daily basis? Do you talk about it with your employees? Most people don’t. They assume since it’s mentioned in the “about” page of the company website or in their marketing materials, that it’s something people know about them — that it’s a “given.”

That’s wrong for two reasons… first, we should never “assume” anything when it comes to people and knowledge. Assumptions always lead to miscommunication down the line. Second, your company’s ethics and values are something that must be lived by everyone in your company on a daily basis before they can be experienced by your customers, vendors and partners. Therefore, you and your employees (all of them) need to be crystal clear about what those values are and how they apply to every business practice. Why? Because the outside world looks at the way the people in your organization behave and makes judgements about your company’s worthiness based on what they see and experience for themselves. When there’s a disconnect between what you say, you believe and what you actually put into practice, things start to fall apart.

#RonR #NoLetUp
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Think Membership… when consumers, & employees, feel a part of something sharing & advocacy rates increase exponentially. #RonR
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+Ted Rubin Do you know +Robbie Baxter? She wrote The Membership Economy about this very thing. I was honored when she included included me in the book. 
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I just had to cancel +JetBlue flight due to a change in my itinerary requiring flights through a city they don't service. I'm a TrueBlue Mosaic and... BEST EXPERIENCE EVER! 

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My Story, 24 hours Friday night to Saturday night , via Snapchat ...

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Building a mobile community is the same as building any community… engage, interact, add value and show support for the …
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Education
  • B.S. Cornell University
    Business & Economics, 1976 - 1980
Basic Information
Gender
Male
Story
Tagline
Keynote Speaker, Social Marketing Strategist, and Brand Evangelist
Introduction

Ted Rubin is a leading social marketing strategist and in March 2009 started using and evangelizing the term ROR, Return on Relationship™  a concept he believes is the cornerstone for building an engaged multi-million member database, many of whom are vocal advocates for the brand, like the one he built for e.l.f. Cosmetics (EyesLipsFace.com) as the Chief Marketing Officer between 2008 and 2010, and the one built for OpenSky where Ted, was the Chief Social Marketing Officer. 

On May 1st, 2011 Ted announced leaving OpenSky and accepting the position of Chief Social Marketing Officer at Collective Bias (whose Advisory Board he joined in January), a company he has worked closely with since it was founded by John Andrews who Ted met through the blogging community when he was leading Emerging Media at Walmart. 

Effective September 1st, 2013 Ted is a Free Agent and Open to Opportunities.

In the words of Collective Bias Founder John Andrews... "Ted, you were the vision, heartbeat and soul of Collective Bias, thank you for building a great company. From innovations like cb.Socially to the amazing relationships you built with the blogger community, clients and employees, you drove the epic growth. You will be missed!"

Ted is on the Advisory Boards of AptarisBlue CalypsoCrowdsourcing Week, Dynamic Signal, ExpressibleOpenSky, SheSpeaks, and Zuberance.

Many people in the social media world know Ted for his enthusiastic, energetic and undeniably personal connection to people. Ted is the most followed CMO on Twitter according to Social Media Marketing Magazine; one of the most interesting CMOs on Twitter according to Say Media, #13 on Forbes Top 50 Social Media Power Influencers, 2013, and number #2 on the Leadtail August 2013 list of Top 25 People Most Mentioned by digital marketers.

ROR is the basis of his philosophy…It’s All About Relationships! His book, Return on Relationship was released January 29th. Connect with Ted... http://TedRubin.com or @TedRubin

Bragging rights
"Life is not about waiting for the storm to pass... it's about learning to dance in the rain." My daughters are the most important thing to me and I throw myself into my work with a reckless abandon. Other than that I believe in smiles, laughing, fun, enjoying life and fate. Can have a great time anywhere. I am an optimist and believe that everything happens for a reason. One of the most important things in life is showing up. Show up... each and every day... show up!
Work
Occupation
Keynote Speaker, Social Marketing Strategist, and Brand Evangelist
Skills
Social Marketing, Brand building, Engagement Advisor, Speaker, Author, Influencer
Employment
  • Return on Relationship
    Chief Social Marketing Officer, present
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Huntington, NY
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