– Get to know your customers/prospects by actively listening to their needs in social channels.
– Reach out to others without waiting for them to “Like” you first.
– Contribute to conversations where you can provide value (not a sales pitch).
– Always be thinking of ways to help others solve problems.
– Introduce people when appropriate without expectation of anything in return.
– Be genuine in your responses and outreach.
– Don’t expect reciprocation, but always strive to give it when someone reaches out to you.
Social Media, when done right, takes lots of time and effort just like and engagement, interaction and relationship building. Those who take themselves out of the equation and focus on the needs of others can expect to get a better Return on Relationship. #RonR
TRUE authenticity (not just using that word often in your tweets, posts, ads) will set your brand (product or personal) apart in today’s highly competitive market.
#RonR #NoLetUp #KeynoteSpeaker
#RonR #JustBeNice #NoLetUp
- B.S. Cornell UniversityBusiness & Economics, 1976 - 1980
Ted Rubin is a leading social marketing strategist and in March 2009 started using and evangelizing the term ROR, Return on Relationship™… a concept he believes is the cornerstone for building an engaged multi-million member database, many of whom are vocal advocates for the brand, like the one he built for e.l.f. Cosmetics (EyesLipsFace.com) as the Chief Marketing Officer between 2008 and 2010, and the one built for OpenSky where Ted, was the Chief Social Marketing Officer.
On May 1st, 2011 Ted announced leaving OpenSky and accepting the position of Chief Social Marketing Officer at Collective Bias (whose Advisory Board he joined in January), a company he has worked closely with since it was founded by John Andrews who Ted met through the blogging community when he was leading Emerging Media at Walmart.
Effective September 1st, 2013 Ted is a Free Agent and Open to Opportunities.
In the words of Collective Bias Founder John Andrews... "Ted, you were the vision, heartbeat and soul of Collective Bias, thank you for building a great company. From innovations like cb.Socially to the amazing relationships you built with the blogger community, clients and employees, you drove the epic growth. You will be missed!"
Many people in the social media world know Ted for his enthusiastic, energetic and undeniably personal connection to people. Ted is the most followed CMO on Twitter according to Social Media Marketing Magazine; one of the most interesting CMOs on Twitter according to Say Media, #13 on Forbes Top 50 Social Media Power Influencers, 2013, and number #2 on the Leadtail August 2013 list of Top 25 People Most Mentioned by digital marketers.
- Return on RelationshipChief Social Marketing Officer, present