Brands need to attract customers, but breaking through the clutter is challenging. Stand out by “Liking” them before they “Like” you.
That’s wrong for two reasons… first, we should never “assume” anything when it comes to people and knowledge. Assumptions always lead to miscommunication down the line. Second, your company’s ethics and values are something that must be lived by everyone in your company on a daily basis before they can be experienced by your customers, vendors and partners. Therefore, you and your employees (all of them) need to be crystal clear about what those values are and how they apply to every business practice. Why? Because the outside world looks at the way the people in your organization behave and makes judgements about your company’s worthiness based on what they see and experience for themselves. When there’s a disconnect between what you say, you believe and what you actually put into practice, things start to fall apart.
- B.S. Cornell UniversityBusiness & Economics, 1976 - 1980
Ted Rubin is a leading social marketing strategist and in March 2009 started using and evangelizing the term ROR, Return on Relationship™… a concept he believes is the cornerstone for building an engaged multi-million member database, many of whom are vocal advocates for the brand, like the one he built for e.l.f. Cosmetics (EyesLipsFace.com) as the Chief Marketing Officer between 2008 and 2010, and the one built for OpenSky where Ted, was the Chief Social Marketing Officer.
On May 1st, 2011 Ted announced leaving OpenSky and accepting the position of Chief Social Marketing Officer at Collective Bias (whose Advisory Board he joined in January), a company he has worked closely with since it was founded by John Andrews who Ted met through the blogging community when he was leading Emerging Media at Walmart.
Effective September 1st, 2013 Ted is a Free Agent and Open to Opportunities.
In the words of Collective Bias Founder John Andrews... "Ted, you were the vision, heartbeat and soul of Collective Bias, thank you for building a great company. From innovations like cb.Socially to the amazing relationships you built with the blogger community, clients and employees, you drove the epic growth. You will be missed!"
Many people in the social media world know Ted for his enthusiastic, energetic and undeniably personal connection to people. Ted is the most followed CMO on Twitter according to Social Media Marketing Magazine; one of the most interesting CMOs on Twitter according to Say Media, #13 on Forbes Top 50 Social Media Power Influencers, 2013, and number #2 on the Leadtail August 2013 list of Top 25 People Most Mentioned by digital marketers.
- Return on RelationshipChief Social Marketing Officer, present