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Ted Karczewski
Works at Skyword
Attended Suffolk University
Lives in Boston, MA
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Ted Karczewski

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Are you thinking of outsourcing content creation? This 7-step approach will help you work smarter with your external #contentmarketing team! cc +Brian Honigman 
More companies are outsourcing content creation. Here are the steps marketers must follow to effectively manage an outsourced content marketing team:
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Nice approach!
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Ted Karczewski

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Interesting study shows that many #SEO  professionals believe the key to proving content ROI is having a powerful analytics platform and publishing technology:
A new study from BrightEdge suggests that tying ROI to content marketing is what is keeping brands from investing—though content analytics are helping.
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What is Marketing First World, and why did Marketo CEO Phil Fernandez speak on it for an entire keynote at this week's Marketing Nation Summit? You'll have to click to find out :) #contentmarketing  
Phil Fernandez, chief executive officer and chairman of Marketo, introduced the idea of the marketing first world in his keynote speech yesterday.
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Ted Karczewski

Content Strategy  - 
 
Every content marketer is tasked with developing a framework to prove ROI for his or her work. In this new Skyword Blog, we suggest marketing automation software may be the solution. Check it out and let me know your thoughts! #contentmarketing  
A strategic campaign fueled by high-quality content and coupled with marketing automation and a content amplification strategy can be invaluable.
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+Robin Yearsley +Greg Strandberg I delayed my response for marketing reasons, but Skyword is actually debuting its new partnership with Marketo today at the Marketo Summit in SanFran. We're integrating Marketo into the Skyword content marketing platform and showing data points related to how content converted an anon lead into a known lead, the content that lead read before filling out a form, and when it becomes an opportunity. That integration, in relation to several more slated over the next few months, will make calculating content ROI easier.
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Ted Karczewski

Whitepapers / Guides  - 
 
Some agencies have struggled to embrace digital marketing practices, while others have excelled. Skyword's latest eBook includes interviews with leading agency innovators to show how and why their firms have adopted a content-first outlook. Download it now - it's free.
Agency Content Innovators eBook Download "Agency Content Innovators" now to receive the best moments and most valuable lessons from our interview series. O
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Ted Karczewski

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Launching a new website or looking to revamp your corporate blog? Have you considered how you'll manage and optimize your URL structure? If not, learn from Skyword's 5 best practices for every #contentmarketing  or #SEO  team:
What's in a URL? More than you might think. The URL structure implemented across a site can greatly affect its search ranking, index status, and usability.
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Thanks for sharing. 
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Ted Karczewski

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Honestly, the best #contentmarketing  strategy  won't be successful without the right person in charge. Here's why you need a quality strategist and the elements needed in in one. What are your thoughts? Did we miss any?
What are the core qualities of an effective content marketing campaign? Well, it all starts with having a strategist in place to help drive the team.
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With #contentmarketing a growing business practice, what roles are required for successful brand newsrooms? We've highlighted some of the more common titles/responsibilities we heard at Marketo's Marketing Nation Summit 2014:
If you are looking to scale content creation, here is some advice on what your content marketing staff should look like:
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Ted Karczewski

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Like it or not, #SEO  still plays a role in how your audience discovers your content online. Here's how to play ball by creating targeted content with search in mind:
Though quality content matters more than ever, it shouldn't come at the expense of SEO content. Here are five optimization tips to thrive in search today.
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Thanks for the post of +Skyword  #content  here +Ted Karczewski.

Question for +Christine Warner: As you mentioned in the post, "keywords have taken a backseat for #SEO  measurement as a result of secure #search  implemented across Google, Bing, and Yahoo. However, keywords maintain their vital role in on-page optimization to determine page rank and drive relevant search traffic." 

This said, how do you view the importance of proper meta keywords and data within the world of search? I have always viewed #meta data as the foundation of any and all pieces of content floating around online and yet, it seems most companies and a lot of #social  and #content  marketers still don't understand the importance of proper meta data. 

What are your thoughts on proper keywords in terms of meta impacting search?
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Ted Karczewski

Content Marketing  - 
 
Today's leading marketing, advertising, creative, and PR agencies have adopted a #contentmarketing  mentality to how they serve their clients. This free eBook highlights why and how these innovators have embraced content...and it's got some pretty cool graphics!
Agency Content Innovators eBook Download "Agency Content Innovators" now to receive the best moments and most valuable lessons from our interview series. O
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My buddy Kevin Cain wrote this piece for Content Standard that explains how #finserv  brands can use big data to not only improve customer experience, but to develop an effective and powerful content strategy. Check it out!
Financial services companies are beginning to use big data to personalize custom content creation strategies as well as distribution campaigns.
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It turns out #contentmarketing  and dating have a lot in common. Here's a glimpse into how data analysis can help brands create content that consumers fall in love with.
A lot of brands are developing social media marketing campaigns, but few are focusing on emerging channels that consumers love.
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Have him in circles
130 people
Farsh Askari's profile photo
Connor T. MacIVOR's profile photo
Brad Yale's profile photo
Brian Faidell's profile photo
Maz Porta's profile photo
roy Madre de Dios's profile photo
Katie Ingegneri's profile photo
Brian Honigman's profile photo
Brittany Cook's profile photo
Work
Occupation
Writer, Communicator, Friend
Employment
  • Skyword
    Marketing Content Specialist, 2013 - present
  • Brafton
    Executive Communications Associate, 2011 - 2013
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Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Boston, MA
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Tagline
Creative Marketing for Happy Marketers
Introduction
Ted Karczewski is the Marketing Content Specialist at Skyword. He strives to connect the artistic and business worlds through Content Marketing, Social Media and New Media trends.
Bragging rights
Graduated with honors and dabbled in Sports reporting.
Education
  • Suffolk University
    Communications, 2006 - 2010
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Gender
Male