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Ted Karczewski
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127 followers
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Ted's posts

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Are you thinking of outsourcing content creation? This 7-step approach will help you work smarter with your external #contentmarketing team! cc +Brian Honigman 

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Honestly, the best #contentmarketing  strategy  won't be successful without the right person in charge. Here's why you need a quality strategist and the elements needed in in one. What are your thoughts? Did we miss any?

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Interesting study shows that many #SEO  professionals believe the key to proving content ROI is having a powerful analytics platform and publishing technology:

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With #contentmarketing a growing business practice, what roles are required for successful brand newsrooms? We've highlighted some of the more common titles/responsibilities we heard at Marketo's Marketing Nation Summit 2014:

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What is Marketing First World, and why did Marketo CEO Phil Fernandez speak on it for an entire keynote at this week's Marketing Nation Summit? You'll have to click to find out :) #contentmarketing  

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Like it or not, #SEO  still plays a role in how your audience discovers your content online. Here's how to play ball by creating targeted content with search in mind:

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Every content marketer is tasked with developing a framework to prove ROI for his or her work. In this new Skyword Blog, we suggest marketing automation software may be the solution. Check it out and let me know your thoughts! #contentmarketing  

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Today's leading marketing, advertising, creative, and PR agencies have adopted a #contentmarketing  mentality to how they serve their clients. This free eBook highlights why and how these innovators have embraced content...and it's got some pretty cool graphics!

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Some agencies have struggled to embrace digital marketing practices, while others have excelled. Skyword's latest eBook includes interviews with leading agency innovators to show how and why their firms have adopted a content-first outlook. Download it now - it's free.

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My buddy Kevin Cain wrote this piece for Content Standard that explains how #finserv  brands can use big data to not only improve customer experience, but to develop an effective and powerful content strategy. Check it out!
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