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Ted Karczewski
Works at Skyword
Attended Suffolk University
Lives in Boston, MA
103 followers|6,580 views
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With #contentmarketing a growing business practice, what roles are required for successful brand newsrooms? We've highlighted some of the more common titles/responsibilities we heard at Marketo's Marketing Nation Summit 2014:
If you are looking to scale content creation, here is some advice on what your content marketing staff should look like:
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Ted Karczewski

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Like it or not, #SEO  still plays a role in how your audience discovers your content online. Here's how to play ball by creating targeted content with search in mind:
Though quality content matters more than ever, it shouldn't come at the expense of SEO content. Here are five optimization tips to thrive in search today.
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Today's leading marketing, advertising, creative, and PR agencies have adopted a #contentmarketing  mentality to how they serve their clients. This free eBook highlights why and how these innovators have embraced content...and it's got some pretty cool graphics!
Agency Content Innovators eBook Download "Agency Content Innovators" now to receive the best moments and most valuable lessons from our interview series. O
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Launching a new website or looking to revamp your corporate blog? Have you considered how you'll manage and optimize your URL structure? If not, learn from Skyword's 5 best practices for every #contentmarketing  or #SEO  team:
What's in a URL? More than you might think. The URL structure implemented across a site can greatly affect its search ranking, index status, and usability.
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Customer loyalty remains a top challenge for CPG brands. Creating a truly holistic digital marketing strategy that focuses on user experience can help. Learn what role content marketing plays in this process in my latest blog for Skyword:
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What is Marketing First World, and why did Marketo CEO Phil Fernandez speak on it for an entire keynote at this week's Marketing Nation Summit? You'll have to click to find out :) #contentmarketing  
Phil Fernandez, chief executive officer and chairman of Marketo, introduced the idea of the marketing first world in his keynote speech yesterday.
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Every content marketer is tasked with developing a framework to prove ROI for his or her work. In this new Skyword Blog, we suggest marketing automation software may be the solution. Check it out and let me know your thoughts! #contentmarketing  
A strategic campaign fueled by high-quality content and coupled with marketing automation and a content amplification strategy can be invaluable.
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+Robin Yearsley +Greg Strandberg I delayed my response for marketing reasons, but Skyword is actually debuting its new partnership with Marketo today at the Marketo Summit in SanFran. We're integrating Marketo into the Skyword content marketing platform and showing data points related to how content converted an anon lead into a known lead, the content that lead read before filling out a form, and when it becomes an opportunity. That integration, in relation to several more slated over the next few months, will make calculating content ROI easier.
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My buddy Kevin Cain wrote this piece for Content Standard that explains how #finserv  brands can use big data to not only improve customer experience, but to develop an effective and powerful content strategy. Check it out!
Financial services companies are beginning to use big data to personalize custom content creation strategies as well as distribution campaigns.
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It turns out #contentmarketing  and dating have a lot in common. Here's a glimpse into how data analysis can help brands create content that consumers fall in love with.
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I connected with friends at uberVU about content amplification and how marketers MUST embrace and master social media to reach audiences. They asked me to put some tips together for their blog - here's the result. Learn where and why to amplify great content. Let me know your thoughts - did I miss any crucial channels?
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Directly reaching out and developing relationships with thought leaders and trend setters... but great article +Ted Karczewski
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People
Have him in circles
103 people
Lauren Kaye's profile photo
Robert Bess's profile photo
Roy dePasquale's profile photo
Margaret Karczewski's profile photo
Maz Porta's profile photo
Norman Tobias's profile photo
Work
Occupation
Writer, Communicator, Friend
Employment
  • Skyword
    Marketing Content Specialist, 2013 - present
  • Brafton
    Executive Communications Associate, 2011 - 2013
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Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Boston, MA
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Tagline
Creative Marketing for Happy Marketers
Introduction
Ted Karczewski is the Marketing Content Specialist at Skyword. He strives to connect the artistic and business worlds through Content Marketing, Social Media and New Media trends.
Bragging rights
Graduated with honors and dabbled in Sports reporting.
Education
  • Suffolk University
    Communications, 2006 - 2010
Basic Information
Gender
Male