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Tecture
27 followers -
Chicago-based web/mobile design, development, and ecommerce firm.
Chicago-based web/mobile design, development, and ecommerce firm.

27 followers
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Tecture's posts

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With news released that Schubas and Lincoln Hall have been sold to +Audiotreetv, already well known for their in-studio concerts, we know that these two amazing venues are in great hands! All the best to Chris Schuba who did an incredible job for 26 years as owner/promoter. We look forward to what the future holds for these awesome local stages!
http://trib.in/1K9ZZiO

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With exciting new projects on the horizon, we're looking for great talent to add to our team!
http://tecture.com/Careers/Web+Designer+and+Front+End+Developer/c?=fedev

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Join Tecture on Dec. 23rd at the Greater Chicago Food Depository as they help those who are food insecure - http://bit.ly/1Aciyxc

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Courtesy of Tecture design, where less...is oh so much more.
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Announcing the re-launch of the Lincoln Hall and Schubas Tavern websites, now combined as one responsive site with a single ecommerce ticket platform serving the two separate venues - http://tecture.com/Pages/Work?c=lhstgp#Schubas-Tavern-Lincoln-Hall
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We're seeking to add an Account Executive to our team! Are you or someone you know the next awesome Tecturian? Then we'd love to talk with you.
http://tecture.com/Careers/Account+Executive/?c=careerae

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Convertalytic creates instant campaign trackers for social media, online marketing and content strategies, and it does it all for free! http://bit.ly/1slLKkA
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For over a decade, we’ve been building websites. The true measure of success for any website is not solely determined by whether our client is happy, but by whether or not the right visitors are being driven to and engage with the site in the weeks and months after launch. In short, success is truly measured by whether or not the site “works.”

There are a dizzying array of analytics tools out there that strive to answer this deceptively simple question. They all provide great data and insight, but they can be packaged with some cumbersome roadblocks:

- Data overload. Identifying insight is a needle-in-a-haystack experience.
- Tedious. They take too long to analyze (or require a PhD in statistics to understand).
- “Developer not included.” They require a considerable amount of customization and code to get working (especially when tracking various inbound campaigns).

Web technologies have advanced dramatically in only a few short years. The user experience of a single page view could involve sliders, streaming ajax data, interactive tools, light boxes, videos, file downloads, and forms that keep users on the same page. In these cases, page views matter less than determining how the visitors engage with content and functionality.

Performing such advanced engagement analysis for our clients required that we leverage a multitude of tracking tools. Yet, they all left us ultimately unsatisfied with the insights we were able to glean, not to mention the cost of the tools, amount of customization, and analysis time required.

We knew that there was a solution waiting to be found, and so set forth on a mission to create an analytical tool that provides session-level engagement analysis, visitor identity support, and campaign tracking, while being simple to install and implement. Our tool lets you filter through the data chaff and help you answer the questions you care about: Which campaigns work? How are visitors interacting with the site? What does it take for visitors to convert?

After months of development, we’ve arrived at the results of our labor. We’re calling it “Convertalytic,” and you can sign up for it on October 1st. Put it to work for you and let us know what you think. No idea is too small and everything is open.

Oh, and one more thing. We made this service free.

https://www.convertalytic.com/?c=fbbeta
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