On a single day in November 2014, Chinese smartphone maker Xiaomi sold 1.16 million Mi phones. Each week, the company ships a new batch of “incrementally better” phones that incorporate user suggestions in a matter of weeks. The company has been rewarded with an avid fan base that largely eliminates the need for PR or marketing and is now the world’s third-largest smartphone manufacturer.
With the Internet of Things (IoT), the customization and personalization of our world can be as dynamic as the lives we live.
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