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TechnologyAdvice
385 followers -
TechnologyAdvice is dedicated to educating, advising, and connecting buyers and sellers of business technology.
TechnologyAdvice is dedicated to educating, advising, and connecting buyers and sellers of business technology.

385 followers
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Non-sales leads are more than simply unqualified; they’re leads that would be a waste of time to pursue.

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Can't decide between the two biggest CRM software companies? This comparison can help!

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The three most common marketing methods are email (78%), events (73%), and content (67%).

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Preparation + Perspiration - Interference = Potential (Maximum Results)

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Can’t afford a $2,000 ticket to a B2B conference? Micro-events might be the solution!

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14. Step away for a moment and watch the sun dip below the horizon. Reflect on that one time you knocked a pen out of your buyer’s hand . . .http://ow.ly/4no9LG

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Reduce, reuse, recycle. Find out the best practices in repurposing great content: http://ow.ly/4njPnj

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53 percent of B2B Fortune 500 companies use marketing automation technology, which is around 5X the adoption rate of companies overall. http://ow.ly/4nkrDe

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It’s not just a tidal wave of data that we have to navigate; it’s a tsunami of new channels and ways for buyers to converse and get more information about the products and services they’re after. Social media continues to play a major role here. http://ow.ly/4nvRvI

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Will the campaign be a "blast to a database of B2B leads," or will it be a series of honest messages written for human beings? It’s difficult to speak to someone on an emotional level when you’re blasting them three times a week with the same generic offer.
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