A) The company's name is Apple, not Mac.
B) The commentary and the article, if you'd be so kind as to go back and read it, is geared towards problems that could cause future issues for Apple should they continue on the path they are on now. Not telling them how to run their business, or even implying that they don't see a problem. Just pointing out the obvious cliff they're heading towards.
Then again, sheeple gonna sheep.