Just bought ATV3. Best money ever spent on. I can't believe how Apple could make it so cheap? Using iMediashare, you can stream your movies or even clips from Youtube via AirPlay to your tv. Oh wait, did I mentioned iMediashare is an android app? Yup. I don't need to buy specific expensive HDTV to play my videos wirelessly like Samsung's or Sony's. They should instead make similar small AppleTV-like device that enables whatever TV you are currently using, not pushing you the "you don't like this TV specifically but you need it if you want this feature"-based-expensive HDTVs.