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"Gamification is actually really simple to understand. It boils down to one of three things: validation, completion and prizes." More here: http://tcrn.ch/T3r5ge
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You’re not really trying to get a World of Warcraft

What I want to just do that?
 
Great points on demystifying what does (or doesn't) make Gamification work. Personally, I'm focusing more on the validation and completion aspects. Points, badges and leaderboards are easy to abuse, and harder to do well without seeming to be slapped on.
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