Waste of money, power and development time. We don't need light bulbs that are more expensive and use more electricity. We need a cheaper, renewable source of indoor lighting. Spend the R&D dollars there.
This post is 2 months late... it was shipping 1-2 months in the September timeframe. Now with this post you are really talking about putting this in an Easter basket or something... "Available: Now (however online orders currently aren’t shipping for 3-4 months)"