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Study shows 20% of ad spend on Facebook now goes to mobile. The small screen might not kill the social network.
Kevin Partner's profile photoTravis Ketchum's profile photoSal Mirren's profile photo
Interesting that it's 20% when mobile is what 50% of their traffic? I know as an average across U.S. based sites that about 20% of their traffic is mobile - maybe the people holding the purse strings don't realize what % of Facebook's traffic is actually mobile?
Anecdotally, people are telling me the mobile ads are turning them off Facebook. Let's hope so, I know a much better social network...
It does seem like Facebook has no problem allocating a lot of the mobile newsfeed real estate to sponsored content.
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