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Study shows 20% of ad spend on Facebook now goes to mobile. The small screen might not kill the social network.
christian dumont's profile photoSERGIO NUNO GONCALVES's profile photorishi shah's profile photoJulien Ferla's profile photo
Interesting that it's 20% when mobile is what 50% of their traffic? I know as an average across U.S. based sites that about 20% of their traffic is mobile - maybe the people holding the purse strings don't realize what % of Facebook's traffic is actually mobile?
Anecdotally, people are telling me the mobile ads are turning them off Facebook. Let's hope so, I know a much better social network...
It does seem like Facebook has no problem allocating a lot of the mobile newsfeed real estate to sponsored content.
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