I don't get the sense Facebook can do what yelp does, but it's still a threat regardless, for Yelp. What do you think of FB shares? I think they're going to fall, still.
I looked at it last night and think that it can be a real threat. It's a more advanced method to do what people are already doing. Checking in on their mobile. This adds ratings and more detail to the view. Great move by Facebook. I'll use it.
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