I'm wondering how big something like this could get globally, whereby you have other businesses become somewhat based on the currency. The income potentially feeds an array of destinations. Does it become "too-big-to-fail?" What happens when the company takes it's platform to another country? Does it even matter?
It seems like the government is going to have to eventually inject itself in this.
This reminds me of the virtual stuff that goes on with online games which seems to have been the biggest actual use through various MMORGs, gold farming, etc.