Hey +Eric Newcomer
, the end game for social networks seems to be about getting data on its users and monetizing it directly or indirectly.
If Google can get to know a bunch of things about us by understanding what we follow, what we +1, what we share and reshare, where we check in (g+ local) etc... I think that would fulfill the end objective for maintaining and bumping up the value of ads on Google and therefore maintaining an excellent suite of free services for users.
If that objective can be met without G+ becoming a clone of FB (in terms of culture) I would personally be happy as it works great for me to have a casual FB account for catching up with friends, and a more serious G+ account where I get intellectual satisfaction. I would hate for G+ to be another FB!
I see lot of my friends increasingly available on the network and its not the ghost town that it was this time last year.
Here's the good part. Even as friends are coming slowly but surely to G+, they are behaving differently on this network. The simple reason, apart from the fact that all their friends may not be here, is that they're already doing a certain type of activity on FB don't want to duplicate it on G+. Thanfully.
I agree Google wants all those users. I just hope they behave differently when they all land up - helped in some way by the sharing architecture setup by Google.