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Apple could be bringing more of its manufacturing in-house. What's next? 
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Erich W
I bet this is so that apple can lock down its computers more and help kill the hackintosh scene sad but thats apple
Can't see that happening. The company has to remember the PowerPC chip days. Now a buyout of AMD? That I can see......
Erich W
problem with apple is they don't remember the past apple again is just like apple when they didn't have Steve Jobs a ship without a captain
Apple is built on a vertical structure and that's why they can so tightly control the user experience. Why wouldn't they try to design/fab their own chips? It's complex, but they've got the money to throw at the problem. They just need to make sure they don't take a step backward for their users, a la maps. 
That's a bit ambitious, I hope its not simply hubris with wanting to keep as much as possible in house. Really cant get a do over if they screw this up, like they did with Apple Maps
Yup. Hard to release v2 of hardware...
If I was a serious software dev,,, targeting Intel based servers.. I'd be worried.. Not to mention Linux based apps dev...Could drive out the Open source community...
I know a lot of people who won't buy Macs who can't run Windows (Boot Camp) on the side.
Good news for them, if they make a GOOD chip, that can go over intel i7 and is compatible with there old OS and other kind OS of visualization. If not, then Apple is toward failure. Good luck with that.
Tall order for ARM to out-do an i7, methinks.
+Matt Johnson if any company can release bad hardware and then release v2 which is only slightly better, it's Apple. Then again this is a chip we are talking about, so who knows
If Apple insists on suiciding themself, I say go for it.
one of the selling points of a mac is dual boot to wintel and/or VMing a win OS. macs are geek friendly from that perspective. but their business strategy is to target the layman (the other 99+ % of the population), so maybe losing the geeks won't matter.
+Chris Vazquez to try to better a chip which is built by a company who predominately focuses on chipsets, has 40 years experience and is considered the world leader, all while having less than 5 years experience in that area themselves, is the very definition of hubris, Yes, good luck with that, good luck with that indeed
Apple will release a few choice benchmarks, some dumbed down ads, and its cult followers will buy it up like they do everything else.
frok the point of view of engineering, they can do what others can't do. The only Co. that can make hardware and software work perfectly bearly with no problems, geek entertaiment, regular user friendly and yet 99.99999999% virus free...they make the best phone and tablet yet since their devices and know they will succeed in that too... and yess with add or without add we will keep buying apple as muchs as our income let us...good nigt guys and I know that apple will succeed in that new plan as the mayority of the things that they do...But we miss you Steve...
I can see it happening, another area to lock down, ditch a supplier, and save money.
But didn't Apple's recent filing show that they spend only a fraction of their vast wealth on R&D, as compared to their competitors?
I can't see this being a good move from a consumers point of view. 
I don't like the idea. It wasn't until I could run multiple OS's that I considered migrating from Windows to Mac OS. I'm guessing that if they aren't running Intel, then Boot Camp wouldn't be an option. It's nice to have the option. I mainly run OSX, use Windows for certain hardware and programs that are either Windows exclusive, or the Mac version is a watered down port. On occasion, I try to learn Linux, and it's pretty cool to do that with one machine (at the same time). That would certainly put a wrinkle what would normally be an obvious decision, come time to upgrade.
I heard that they upped the R&D budget, so they are probably looking into a lot of things, but can't see them moving away from intel anytime soon. Their custom chips are great for their tablet devices but Intel (and compatible) is still going to be the standard for desktop and laptop for years to come.

Even in the article is pointed out that this rumour comes up every now and then. It just sounds like a way of getting some page views if you ask me.
+Paul King Its one thing to get a different supplier for a screen or other hardware but a CPU chip is a completely different animal. Their best bet would be to produce their own chip and spend a couple of years testing it then roll it out, maybe an Intel option and their own, no point and creating a chip and then having it be sub par or have to recall it because of lack of testing.
It is understandable that they would want to do that. I am just worried about Adobe and other apps that i use... would be rendered unusable
It would mean they have to reboot their Dev community once again and lose a lot of computing power. I am not sure this is their best move.
+Jesse James Ettebe the worst that could happen is that it runs slower, all programs should be able to run but depending on the processing speeds of the CPU its possible it may run a bit slower in the first generation
I guess Apple just wanna keep off their Desktop line. Goodbye Mac Pro.
Smart move since there a6x chip out performs most of not all mobile chips today, after buying 2 chip design company's and hiring samsungs top chip designer I'm sure this chip will run flawlessly. Haters will always hate and take shit, its in there nature.
That would be a strange move. Im sure they don't think they can create better processors than a company that has been doing since the beginning. 
"make it easier to get OS X and iOS closer together" pretty much sums up the reasoning and confirms a few rumors, but I wonder why they fired the guy that created iOS. Technical reasoning aside, it would allow users to run the same apps on their handheld devices as they would their laptops and desktop devices, and that's probably what they're shooting for. Although they do have the money to experiment and test the market, I just don't see how they'd be able to be competitive in terms of performance.
+Leon Hall It seems some other major OS provider is trying a similar tactic, I would wait to see how it works out for them first if I was Apple.
Just because MS put some "variation" of Windows on ARM (that isn't compatible with Intel Windows) doesn't mean that Apple will do something similar(ly stupid)... Anyhow when creating Apps for the iOS they are compiled to be run on OS X in a simulator. I have seen Apps from the iOS Apps store appearing the in OS X Apps store. I don't think it's a huge effort to port between the two OSs. I'm sure if this is true performance wouldn't be much of an issue... but it just isn't going to happen anytime soon.
+Daniel Cook shows how much I know about the technical side of the chipsets. I'm sure Apple will find a work around nonetheless.
It will be interesting to see if Apple and its 4 year old semiconductor team can beat the 45+ accumulated years experience of Intel..but time and again Apple proves that when it comes to graphics and overall system integrated performance, their Socs rule the market..
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