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Trailblaze Growth Advisors
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Experience fuels growth.
Experience fuels growth.

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Consider innovation as part of your long game; making mistakes and "bad" innovation might be exactly what your company needs. http://ow.ly/QeNx302yLyH

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If what makes a CEO shine is growth, then your CMO is your partner in crime. Their input will be essential to the broad challenges that you will face: competition, innovation, and core customers. http://ow.ly/xvCr301JhCO

What else helps your C-suite shine?
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Tech talent Leaving Silicon Valley || Tech hubs such as Seattle, New York City and Austin, Texas, are increasingly seen as alluring locales by engineers in Silicon Valley, data from Indeed suggest. "As people think about what the right fit for them is, housing, traffic and quality of life are really important factors," said Paul D'Arcy of Indeed. http://ow.ly/10hA5D

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Why you should include account-based marketing || B2B marketers should embrace account-based marketing to target accounts that have the greatest value. Peter Isaacson advises to consider ABM as a supplement to mass-market display ads and attending industry events. http://ow.ly/Z0bFX

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NYC is #1 for women-led startups || Startups with women founders accounted for 16.9% of companies attracting venture funding in New York City, putting it ahead of Boston and San Francisco. The city is generally seen as more supportive of women than other cities, one expert says. The Wall Street Journal (tiered subscription model) http://ow.ly/Z0alE

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Making Instagram work for your brand || Research suggests that Instagram users tend to be more engaged than users of other platforms, such as Twitter and Facebook. Molly Buccini reviews strategies for Instagram marketing success, including optimal times to post and a look at advertising options http://ow.ly/Z0bfH

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What Google learned from its quest to build the perfect team. || Charles Duhigg discusses new research that reveals surprising truths about why some work groups thrive and others falter. Traits like ‘‘conversational turn-taking’’ and ‘‘average social sensitivity’’ create the psychological safety needed for collaborative teamwork. http://ow.ly/YUnZB

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Penguins using treadmills for science || Scientists are studying the way that penguins' body weight affects their ability to waddle by capturing king penguins in Antarctica, then placing them on treadmills. Chubby penguins appear less able to waddle than their skinnier counterparts, suggesting that the birds must balance maintaining mobility and putting on enough weight to survive while taking care of their eggs. http://ow.ly/YLIKC

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How to issue a world-beating apology || Research on the best way to apologize. Apologize too soon or too often, and you can come across as insincere. Focus more on making sure the other person really believes that you get what you did wrong. http://ow.ly/YLHUj

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A Female CEO Doesn't Mean Work-Life Balance || The corporate culture must support it throughout the ranks. http://ow.ly/YLGoD
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