Might be we all are overlooking one Googley thing about Motorola that they might have up their sleeve.
What if moto maker 3.0 or 4.0 lets you send back your phone to motorola and have it upgraded to latest specs of current year which essentially means a new phone from user perspective. And if you combine it with different material customization on top of it....
Thats what Motorola executives have been saying, they focused on the shell and then build up entire phone out of it.
And second most important thing is , x8 is independent of CPU underneath.
Here : "We can with with any Qualcomm processor. We can work with anybody's CPU. That's the beauty of it; all of our technology and experiences are decoupled from the legacy CPU processor," he said.
Think about it. This will basically mean motorola hardware as service! Which could be huge!