Profile

Cover photo
Taylor Pratt
Works at HomeAway
Attended Grove City College
Lives in Austin, TX
5,571 followers|18,584 views
AboutPostsPhotosYouTube+1's

Stream

Taylor Pratt

Shared publicly  - 
 
My latest post on SEO Book: how to setup some helpful SEO dashboards in the new Google Analytics UI.
3
2
Jim Gianoglio's profile photoJessica Commins's profile photoCathie Sherwood's profile photoTaylor Pratt's profile photo
5 comments
 
That apathy has no space in our new world! hehe On you Tyler!!
Add a comment...

Taylor Pratt

Shared publicly  - 
 
How to use +Raven Tools Research Central tool to turn broken pages into new link opportunities...
3
Add a comment...

Taylor Pratt

Shared publicly  - 
 
My latest post on the +Raven Tools blog to show off a great way to use Research Central for competitor analysis.
Jon Henshaw originally shared:
 
+Taylor Pratt walks you through the different ways you can use Research Central for competitor analysis, and how you can effortlessly push your data to different management tools within +Raven Tools
2
Alex Grechanowski's profile photo
 
Thanks for the great how-to, Taylor! It's going to pay off.
Add a comment...

Taylor Pratt

Shared publicly  - 
 
Another great look at Google's Search Plus announcement yesterday from +Ross Dunn
Ross Dunn originally shared:
 
Here are my professional thoughts on Google Search Plus (announced today to great discussion) along with how I think Google could have released this in a better light and what businesses should do now that Google Plus is taking a greater place in the limelight.
1
Add a comment...

Taylor Pratt

Shared publicly  - 
 
Want to see the Google Analytics Configuration Tool (www.gaconfig.com) +Raven Tools launched yesterday in action? Join me for a live walkthrough of GA Config on Tuesday, January 17th! Hope to see you there!
3
Add a comment...
In his circles
142 people
Have him in circles
5,571 people

Taylor Pratt

Shared publicly  - 
 
Great look at what Google's latest privacy changes mean. So happy I didn't have to read them :)
2
1
Jessica Commins's profile photoJacqueline Lee's profile photoLunaMetrics's profile photo
4 comments
 
Thanks +Jacqueline Lee , have a wonderful week! Stay tuned for more blog posts to come! -Brian
Add a comment...

Taylor Pratt

Shared publicly  - 
 
Great guest post from +Jon Quinton on the +Raven Tools blog. Enjoy!
1
Lyndon NA's profile photo
 
Nice tips.

I'll be blatant, and add my own too :D

For those of you using CMS like WP or that and using a general template, go and higher a professional website designer/coder, and get them to tweak it so you only call 1 or 2 CSS and 1 or 2 JS files, instead of the masses of redundant calls that messy templates produce.

If people bother to hunt around, they will find various scripts to handle Compression and Combining files.
One of my first efforts in php generated a script that will combine, compact, compress and cache your CSS/JS files.
A later revision borrowed a bit from Minify (overly complicated and bloated for most people) to do the compacting (removal of unnecessary spaces etc.).

If you have server access, or are on good terms with your host, I belive there is a mod for improving overal performance (from G?) so that it will handle things like combining/compressing for you.

Using tools like Xat Image Optimiser, PNG Gauntlet, and online services like Smush.it can go a long way to help, as well as ensuring that you have correctly sized your images (do Not shove a large image in ap age and use teh Height/Width properties on it without special intentions!). It shocks me that peopel are still shoving in 700+Kb images, when they could easily reduce them to 120Kb.

Only play with CSS Sprites if you really know what you are doing (it's tedious, annoying, and may often require redoing your CSS and possibly the markup as well).
Add a comment...

Taylor Pratt

Shared publicly  - 
 
Great post from +Janet Aronica on the +Raven Tools blog: 5 ways to make your content shareable.
1
1
Add a comment...

Taylor Pratt

Shared publicly  - 
 
Google Analytics Configuration Made Easy - Nice writeup from the +LunaMetrics team who helped us build GAConfig.com.
1
LunaMetrics's profile photo
 
Thanks Taylor! :D
Add a comment...

Taylor Pratt

Shared publicly  - 
 
Great look at how the recent "Search plus your world" announcement for Google impacts SEO from +Jon Henshaw
1
Add a comment...
People
In his circles
142 people
Have him in circles
5,571 people
Work
Occupation
Search Marketer
Employment
  • HomeAway
    Manager, Product SEM, 2012 - present
  • Raven Internet Marketing Tools
    VP of Product Marketing, 2010 - 2012
  • LunaMetrics
    Search Analyst, 2006 - 2008
  • nFusion
    Senior Search Specialist, 2008 - 2010
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Austin, TX
Previously
Pittsburgh, PA - Austin, TX - Rochester, NY
Links
Contributor to
Story
Tagline
Google+ visitor once a year.
Education
  • Grove City College
    Business Manager, 2002 - 2006
Basic Information
Gender
Male
Relationship
Married
Taylor Pratt's +1's are the things they like, agree with, or want to recommend.
Dear Rdio, | | rdio Capital Street Party | Nashville, TN 2011rdio Capit...
onrdio.com

Digg Digg. Yesterday's Capitol Street Party was a ton of fun. Alan Jackson, Eric Church and Eric Paslay put on a fantastic show. The cro

Raven Tools
plus.google.com

Internet marketing platform for SEO, social media and PPC

San Francisco SEO and Internet Marketing | Blind Five Year Old
www.blindfiveyearold.com

Blind Five Year Old is a San Francisco SEO and Internet Marketing consultancy and blog.

SEO Blog
www.seobook.com

Conversions. The one metric we all know we should be focusing on, and yet it's the one thing that gets overlooked the most. So many of u

The Ultimate Small Business Marketing Guide [Free Download] | SiteFox
blog.sitefox.com

Let's face it. Online marketing is difficult to understand and even harder to execute successfully. There's so much talk about using Faceboo

Will Facebook Be Effective For B2B Marketing? | B2Bbloggers.com - B2B So...
www.b2bbloggers.com

Jeffrey L. Cohen of SocialMediaB2B.com answers that question in this Facebook for B2B presentation.

5 Mandates for Digital Marketing Survival | B2Bbloggers.com - B2B Social...
www.b2bbloggers.com

As marketers move toward creating and promoting messages across channels, each should be aware of the following 5 Mandates for Survival in t

The Ultimate Content Marketing Infographic | B2Bbloggers.com - B2B ...
www.b2bbloggers.com

It's the single best piece of content I've seen to explain the process of content marketing.

B2B Social Media Strategy: 5 Steps to Gaining Executive Buy-in | B2Bblog...
www.b2bbloggers.com

Are you the champion charged with developing a B2B Social Media Strategy? Here's 5 Steps to Gaining Executive Buy-in

Conversions: Whose Job Is It Anyway?
www.bryaneisenberg.com

I just presented the keynote at the European Conversion Summit in Frankfurt, Germany. It was the best attended conversion-oriented conferenc

Interactive Marketing Strategy – The power of humility and not thinking ...
www.hugoguzman.com

The truth is that every channel affords you the opportunity to break away from mainstream “best practices” generalizations and into the land

Holy Guacamole! A New Design! | Ezra Pound Cake
www.ezrapoundcake.com

Cristina Ferrare raced home from Acapulco to recreate the "best guacamole (she) had ever had." Find out the big secret!

Eating Social Media | Internet Marketing Blog
www.dreamsystemsmedia.com

oh sooo true!  The real reason all these social media channels were created ... to let people know about our eating habits!

Home automation & home security will be greatly impacted by the inte...
www.automationville.com

There’s no doubt that we are still in the infancy stages of this movement, but there is also no doubt that these developments will have a ma

Klout, Egometrics, and 9 Symptoms of Shiny Algorithm Syndrome
brightoak.com

If tech geeks suffer from susceptibility to “shiny object syndrome” (SOS), then social media lovers are just as prone to catch SAS: Shiny

How to Go From Suck to Unsuck
www.bryaneisenberg.com

Your website sucks! Your mobile experience sucks! Your competitor’s website and mobile experience suck too! Guess what? My site sucks too! A

Did You Know? 3 places to track ranking results usage
raventools.com

Raven has the ability to track your search engine rankings across search engines in a variety of countries. Your Raven account includes an a

Internet Marketing Tools for SEO and Social Media | Raven
raventools.com

Build and Manage Online Marketing with Raven's SEO Tools and Social Media Tools. Perform Keyword Research for SEO and Report on Social Media

Tracking Your Social Engagement With Google Analytics
www.lunametrics.com

Want to track your users Social Engagement on your site, i.e. when they click Facebook or Twitter links? Here's how to set it up.