Profile

Cover photo
Taylor Pratt
Works at HomeAway
Attended Grove City College
Lives in Austin, TX
7,512 followers|39,931 views
AboutPosts

Stream

Taylor Pratt

Shared publicly  - 
 
My latest post on SEO Book: how to setup some helpful SEO dashboards in the new Google Analytics UI.
There have been many mixed reviews about the latest Google Analytics UI. Putting the frustration of having to learn a new UI aside (here's a great guide to navigating the new Google Analytics inte...
4
2
Jim Gianoglio's profile photoTaylor Pratt's profile photoTyler Young's profile photoCathie Sherwood's profile photo
5 comments
 
That apathy has no space in our new world! hehe On you Tyler!!
Add a comment...

Taylor Pratt

Shared publicly  - 
 
How to use +Raven Tools Research Central tool to turn broken pages into new link opportunities...
Since I joined Raven about two years ago, we’ve gone through our share of new website designs. I think I’ve been a part of three or four of ...
3
Robin Tiwari's profile photo
 
raventool  built with nice interface, +Taylor Pratt do you have any case study with raventool? 
Add a comment...

Taylor Pratt

Shared publicly  - 
 
My latest post on the +Raven Tools blog to show off a great way to use Research Central for competitor analysis.
Jon Henshaw originally shared:
 
+Taylor Pratt walks you through the different ways you can use Research Central for competitor analysis, and how you can effortlessly push your data to different management tools within +Raven Tools
2
Alex Grechanowski's profile photo
 
Thanks for the great how-to, Taylor! It's going to pay off.
Add a comment...

Taylor Pratt

Shared publicly  - 
 
Another great look at Google's Search Plus announcement yesterday from +Ross Dunn
Ross Dunn originally shared:
 
Here are my professional thoughts on Google Search Plus (announced today to great discussion) along with how I think Google could have released this in a better light and what businesses should do now that Google Plus is taking a greater place in the limelight.
Google treads on dangerous ground by launching a social component to their search results devoid of Facebook, Twitter and other social competitors.
1
Add a comment...

Taylor Pratt

Shared publicly  - 
 
Want to see the Google Analytics Configuration Tool (www.gaconfig.com) +Raven Tools launched yesterday in action? Join me for a live walkthrough of GA Config on Tuesday, January 17th! Hope to see you there!
Join Raven's Taylor Pratt as he takes you through the new Google Analytics configuration tool.
3
Add a comment...

Taylor Pratt

Shared publicly  - 
 
Great post about avoiding distractions when it comes to your KPI's.
1
Add a comment...
In his circles
142 people
Have him in circles
7,512 people
ITResources S.A's profile photo
wilfred Densingh A's profile photo
Jon Parker's profile photo
Sonakshi Singh's profile photo
Jessica Forbes's profile photo
Jennifer Williams's profile photo
Toan Thang's profile photo
Marina Schatz's profile photo
Eric Van Buskirk's profile photo

Taylor Pratt

Shared publicly  - 
 
Great look at what Google's latest privacy changes mean. So happy I didn't have to read them :)
2
1
Jessica Frick's profile photoJacqueline Lee's profile photoLunaMetrics's profile photo
4 comments
 
Thanks +Jacqueline Lee , have a wonderful week! Stay tuned for more blog posts to come! -Brian
Add a comment...

Taylor Pratt

Shared publicly  - 
 
Great guest post from +Jon Quinton on the +Raven Tools blog. Enjoy!
In terms of a ranking factor, site speed has been in the cards for a while – officially, since Google announced back in 2010 that it had become a ...
1
Lyndon NA's profile photo
 
Nice tips.

I'll be blatant, and add my own too :D

For those of you using CMS like WP or that and using a general template, go and higher a professional website designer/coder, and get them to tweak it so you only call 1 or 2 CSS and 1 or 2 JS files, instead of the masses of redundant calls that messy templates produce.

If people bother to hunt around, they will find various scripts to handle Compression and Combining files.
One of my first efforts in php generated a script that will combine, compact, compress and cache your CSS/JS files.
A later revision borrowed a bit from Minify (overly complicated and bloated for most people) to do the compacting (removal of unnecessary spaces etc.).

If you have server access, or are on good terms with your host, I belive there is a mod for improving overal performance (from G?) so that it will handle things like combining/compressing for you.

Using tools like Xat Image Optimiser, PNG Gauntlet, and online services like Smush.it can go a long way to help, as well as ensuring that you have correctly sized your images (do Not shove a large image in ap age and use teh Height/Width properties on it without special intentions!). It shocks me that peopel are still shoving in 700+Kb images, when they could easily reduce them to 120Kb.

Only play with CSS Sprites if you really know what you are doing (it's tedious, annoying, and may often require redoing your CSS and possibly the markup as well).
Add a comment...

Taylor Pratt

Shared publicly  - 
 
Great post from +Janet Aronica on the +Raven Tools blog: 5 ways to make your content shareable.
Now more than ever, your blog’s traffic depends on how much your community shares it. More and more, search engines are looking to reward ...
1
2
Add a comment...

Taylor Pratt

Shared publicly  - 
 
Google Analytics Configuration Made Easy - Nice writeup from the +LunaMetrics team who helped us build GAConfig.com.
1
LunaMetrics's profile photo
 
Thanks Taylor! :D
Add a comment...

Taylor Pratt

Shared publicly  - 
 
Great look at how the recent "Search plus your world" announcement for Google impacts SEO from +Jon Henshaw
What I’ll call the “Great Google Convergence” continued yesterday as Google announced that they would be merging their Google+ (G+) ...
1
Add a comment...

Taylor Pratt

Shared publicly  - 
 
Going to do my best to get back into Google+. Definitely need to become more active here.
4
Taylor Pratt's profile photoVirginia Nussey's profile photo
3 comments
 
Ah that's a pickle.
Add a comment...
People
In his circles
142 people
Have him in circles
7,512 people
ITResources S.A's profile photo
wilfred Densingh A's profile photo
Jon Parker's profile photo
Sonakshi Singh's profile photo
Jessica Forbes's profile photo
Jennifer Williams's profile photo
Toan Thang's profile photo
Marina Schatz's profile photo
Eric Van Buskirk's profile photo
Work
Occupation
Search Marketer
Employment
  • HomeAway
    Manager, Product SEM, 2012 - present
  • Raven Internet Marketing Tools
    VP of Product Marketing, 2010 - 2012
  • LunaMetrics
    Search Analyst, 2006 - 2008
  • nFusion
    Senior Search Specialist, 2008 - 2010
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Austin, TX
Previously
Pittsburgh, PA - Austin, TX - Rochester, NY
Links
Contributor to
Story
Tagline
Google+ visitor once a year.
Education
  • Grove City College
    Business Manager, 2002 - 2006
Basic Information
Gender
Male
Relationship
Married