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Taura Edgar
Works at Digital Devotee
Attended University of Washington
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Taura Edgar

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digital devotee | branding, website design, development in Hong Kong
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Taura Edgar

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China’s social media environment is both crowded and hard to follow – especially for non-Chinese readers. But competition is good right? Kantar Media CIC has been putting out the best map of the situation for years and gives some good top-level notes that will help you get a grip on where to go next.
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The response to my previous six examples of interesting content from ‘boring’ businesses suggested that we’d touched on a real challenge for many businesses, especially those in niche markets and in B2B.
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good article about email subject lines!
One of Econsultancy’s main retention and sales channels is email marketing. Duh! Same as nearly every other company on the planet.
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Ecommerce poses a difficult problem for luxury brands. How to create an online shopping experience that stands out from the crowd while also delivering a slick UI?
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Here at Econsultancy we’re all about encouraging the quickest, easiest journey from product page to checkout as possible. Not just from a conversion point of view but also from a customer experience one.
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Use Facebook's Power Editor to target posts to geo/lang and create custom ad audiences to emails/phone#/UID
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digital devotee
Introduction
I am a digital marketing professional based in Hong Kong since 1998. My experience spans digital marketing, social media, branding, PR, advertising, customer service, loyalty, and media. I have developed and led digital teams to grow brands and I have a keen interest in brand communications, digital strategy, customer service for social media and how those can work together with CRM to enhance customer experience / retention. I value long-term vision of enriching customer experience to extend loyalty above short-term fixes.
Education
  • University of Washington
    China Studies, 1994 - 1998
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Occupation
Digital Marketer
Employment
  • Digital Devotee
    Digital Marketer + Founder, 2011 - present
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Female