This week I read an interesting article about how one experienced businesswoman made a heck of a lot of money selling products, on both Etsy and her own e-commerce shop. I was thrilled, because women in e-commerce who are making it aren’t featured as much in the national press as tech companies are and I think there are some interesting lessons shared.
I never read internet comments, so I had no idea (but I should have guessed) the firestorm happening in the comment section – angry Etsians crying out that this isn’t a “real” Etsy seller. I was unaware of this until I read Abby’s great article on how this “success story” is an example of how Etsy has redefined its own goals and mission.
And here’s the thing - Etsy has changed how they define “handmade” businesses. They have changed who’s allowed to sell. And this is going to change the way the rest of the world defines handmade. (Also, the journalists got it wrong – this woman isn’t “knitting socks, scarves, and headbands” – she clearly states she’s importing them.)
But as I think about you and I think about this story, I keep coming back to one thing: Etsy is not you. Your business is NOT Etsy. Your business is its own entity. Your business is based on your products and your customers and your work. If you’re hoping Etsy is the solution to all of your problems, you’re going to be disappointed. It was never going to be. (It is a great solution for setting up a shop quickly. It is not a great way to find new customers.)
Read the rest here: http://taraswiger.com/three-birds-nest-has-nothing-to-do-with-you/