Today’s author marketing post is about how to pick a non fiction book cover design. In it are some general ideas and then my all time effort saving tool that I think EVERY author should have (both non fiction and fiction)!
After you complete this workbook you will have an entire marketing plan! What to sell, how to position it and even the best marketing channels to use to get the word out about your fabulous products or services.
Marketing is all about doing something…writing a book, making a sales page, posting to social media. But honestly, our biggest marketing “wins” coming from forward movement, just doing some kind of Marketing Activity instead of waiting until everything is perfect.
http://marketingartfully.com/2014/05/08/100-quick-marketing-activities-you-can-do-today/ #marketing #business
Looking for good tweet examples for your Twitter marketing? Good tweets are super easy when you have a great resource to get your ideas flowing!
When you are doing product development, creating things like digital books, courses or even “real life” products, you need to know the motivation of your buyer to decide things like price, quality and the like.
With a paper journal I can add stickers and highlighters and color code things. I can make little notes to the side and remember when cool things happened. As you can see in the video, this is not so much a “what to do” calendar but more a “what I did”, “who I met with” and “great things that happened” record of what went on.
- Marketing ArtfullyCEO, 2001 - present
- M&M MonstersMarketing Author, Speaker & Consultant, present
- Digital ChainsawExecutive Producer Design & Development, 1999 - 2001
- Keller WilliamsRealtor, 2005 - 2008
About Tara, aka “The Wizard of Marketing Ah’s”:
Tara is a sought after marketing speaker known for her tell it like it is style and giving 100 miles-an-hour presentations that will keep your audience engaged and taking notes the entire time. Tara is an Authority Marketing expert with an innate understanding of all things business and how to translate that into a highly successful marketing system. Tara is the owner and fearless leader of MarketingArtfully.com.
Tara is not just talking about marketing ideas from years past. She is actively working with small business, Realtor and entrepreneur clients on a day-to-day basis, implementing the latest cutting edge marketing concepts that work today. Tara will give your audience concrete strategies that they can start implementing immediately!
Tara is also the Marketing half of the Marketing & Media Monsters. The Monsters have a combined listening audience of over 500,000 people world-wide. Their Google hangouts and podcasts draw a live, “standing-room-only audience” where guests get great training and all of their questions answered. The Monsters have a gift for putting their audience at ease and breaking down the information they share into bite-sized chunks that are easily digested and implemented. Because they are best-friends in real life, they truly enjoy working together and are genuinely having fun – which translates to a great time for everybody!
- Kent State University